With over 15 years of experience in marketing and digital strategy, I have a proven track record of driving data-driven growth, paid media optimization, and strategic brand development across healthcare, retail, education, and e-commerce industries. My expertise includes retail media management on Amazon, Walmart, and Target, demand generation, and multi-million-dollar budget planning.
At Mayo Clinic, I led high-impact healthcare marketing initiatives, increasing revenue by 32% and patient volume by 26% through comprehensive data analysis and performance optimizations. My agency and in-house experience has allowed me to develop and execute cross-channel digital marketing campaigns, manage strategic partnerships, and optimize paid search, social, and retail media strategies.
Beyond healthcare, my experience spans higher education, fashion, and sports marketing, including a longstanding role with the Minnesota Twins. My graphic design background enhances my ability to create visually compelling campaigns, while my deep understanding of consumer behavior and engagement strategies ensures measurable results.
I am passionate about leveraging digital marketing to drive brand growth, enhance customer experience, and create meaningful impact in every industry I serve.More...