Requests
3
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
BioResource International, Inc.Senior Marketing Associate
Oct. 2021 - Feb. 2024• Boosted social media engagement by 50% through strategic content creation and
campaign deployment, resulting in increased brand visibility and customer loyalty.
• Created new marketing collateral for 5+ products, resulting in a 20% increase in leads and a
15% increase in conversions.
• Collaborated with cross-functional teams to create and implement innovative educational
webinars, resulting in a 25% increase in brand awareness and a 20% increase in customer
retention.
• Successfully managed a $100K+ budget and increased brand awareness by 30% through
coordination and implementation of expos and conferences.
• Led successful advertising and media campaigns for product launches, resulting in a 20%
increase in sales and brand recognition.
• Streamlined marketing material organization for better efficiency and enhancing brand visibility.
Global Scholars AcademySenior Marketing Manager
Apr. 2018 - Jul. 2021• Increased social media engagement by 50% through creative content and design strategy,
resulting in increased brand awareness and customer satisfaction
• Optimized GSA WordPress website performance by 75% through effective use of SEO, HTML,
and CSS, resulting in improved user experience
• Increased GSA's social media reach by 75% through organic Facebook posts, resulting in
higher website traffic and conversions
• Drove 20% increase in GSA marketing plan conversions by segmenting and targeting emails
to 1,000 contacts in MailChimp
• Strategized and managed GSA programs, leading to a 15% increase in attendance and a
25% growth in applications
FreelanceFashion, Beauty & Home Editor
Jan. 2017Publications: DotDash Meredith (InStyle, Amazon, Byrdie, MyDomaine, Spruce, Brides ,Simply Recipes), Fashion School Daily • Successfully pitch and wrote 20+ fashion, beauty, and home stories, leading to a 25%
increase in readership and engagement.
• Successfully maintain a positive and collaborative work environment while revising and
editing, fostering a cohesive team dynamic.
• Conduct in-depth research & interviews to gather information for 20+ newsworthy stories
on fashion, beauty & home, resulting in 50% increase in reader engagement
• Establish a robust network of sources, resulting in 50% more in-depth interviews and a 15%
increase in community engagement.
• Provide comprehensive coverage of newsworthy events by conducting on-site research,
contributing to 15% boost in website traffic.
BluetiqueMarketing Manager
Jul. 2016 - Jul. 2017Chapel Hill, NC• Contributed to top 3 sales results among 8 stores for 3 years in a row, exceeding goals by
20%. Strengthened brand reputation and drove customer loyalty
• Increased sales by 25% by developing strategic plans to capture business from local market
and neighboring businesses
• Optimized budget utilization and increased product sales by 20% through thorough tracking
and analysis, contributing to company's financial success
H&MVisual and Marketing Manager
Mar. 2014 - Jul. 2015Charlotte, North Carolina Area• Boosted our Season Start Score by 20% in just 4 months, resulting in increased customer
engagement and sales
• Planned and executed retail marketing programs special events to establish community
and promote the brand using relationship building and internal marketing
• Instrumental in H&M's success by aiding in the achievement of volume goals and a 12%
increase in yearly comps for their $1 million store, driving sustained profitability
• Promoted to Lead Visual within 8 months and successfully managed a team of 8-15 creative
and marketing employees, resulting in a 40% increase in project efficiency and a 20% increase
in profitability
• Streamlined brand consistency and marketing materials for H&M, resulting in a cohesive
brand image and improved customer perception
BelkWeb Marketing Coordinator
Aug. 2012 - Jul. 2013Charlotte• Achieved a 25% increase in brand awareness through successful management of 30+
digital interactive campaigns, including PPC, with detailed reporting
• Coordinated market launch of 18+ products, achieving 30% growth in revenue and
expanding customer base
• Collaborated with design team to develop campaigns that resulted in $3.1M in annual sales,
a 20% increase from previous year
• Analyzed metrics from geo-targeting campaigns and landing pages using Google Analytics,
resulting in a 25% increase in click-through rates
• Increased social media engagement by 25% through creating visually appealing images
and compelling copy for posts, resulting in improved brand awareness and customer
loyalty
• Successfully coordinated annual Voted Best in Beauty Contest and Facebook Giveaways,
resulting in a 20% increase in website traffic and a 15% increase in social media followers.
• Increased sales by 25% through innovative copywriting for multimillion-dollar accounts
resulting in successful product launches
• Increased email campaign click-through rate by 25% through writing brand-specific creative
briefs for beauty and fragrance products
Charlotte Style MagazineEvent Manager
Aug. 2010 - Feb. 2012Charlotte, NC• Managed the event coordination process for local events and fashion shows
• Designed and copywriter for logos, flyers, seasonal magazine spreads, website pages, and other marketing collateral • Created and managed the marketing and even budget and created spending reports • Maintained the website and online calendar for Style Media, LLC
• Promoted events on digital platforms using social media marketing and Google Ads
MCL CompaniesSales and Marketing Manager
Feb. 2010 - Jul. 2012Charlotte, North Carolina AreaBoosted sales by 50% by implementing targeted marketing campaigns resulting in
increased foot traffic and higher revenue
• Revamped logos and website design, resulting in a 25% increase in website conversions and
improved overall user experience
• Generated a 20% increase in online engagement through the creation of compelling social
media content and targeted email campaigns
• Organized and promoted successful events, reaching over 500 prospective buyers and
realtors and generating $100,000 in sales revenue
• Boosted social media engagement by 20% through consistent updates on Twitter and
Facebook, resulting in increased brand awareness and website traffic
• Streamlined contract creation process resulting in 20% increase in efficiency and 15%
reduction in errors
Intch is a Professional Networking App for the Future of WorkSee more people like Karis on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
643498 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
24
Partnership Marketing @ DonorsChoose
18
Technologist, Project/Program Manager
160521 people
19
Marketing Creative Director
15
Human Resources @ UB Greensfelder
18
Owner @ Douglas Fisher Creative