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Work Background
BioResource International, Inc.Senior Marketing Associate
Oct. 2021 - Mar. 2024• Boosted social media engagement by 50% through strategic content creation and
campaign deployment, resulting in increased brand visibility and customer loyalty.
• Created new marketing collateral for 5+ products, resulting in a 20% increase in leads and a
15% increase in conversions.
• Collaborated with cross-functional teams to create and implement innovative educational
webinars, resulting in a 25% increase in brand awareness and a 20% increase in customer
retention.
• Successfully managed a $100K+ budget and increased brand awareness by 30% through
coordination and implementation of expos and conferences.
• Led successful advertising and media campaigns for product launches, resulting in a 20%
increase in sales and brand recognition.
• Streamlined marketing material organization for better efficiency and enhancing brand visibility.
Global Scholars AcademySenior Marketing Manager
Apr. 2018 - Jul. 2021• Increased social media engagement by 50% through creative content and design strategy,
resulting in increased brand awareness and customer satisfaction
• Optimized GSA WordPress website performance by 75% through effective use of SEO, HTML,
and CSS, resulting in improved user experience
• Increased GSA's social media reach by 75% through organic Facebook posts, resulting in
higher website traffic and conversions
• Drove 20% increase in GSA marketing plan conversions by segmenting and targeting emails
to 1,000 contacts in MailChimp
• Strategized and managed GSA programs, leading to a 15% increase in attendance and a
25% growth in applications
FreelanceFashion, Beauty & Home Editor
Jan. 2017Publications: DotDash Meredith (InStyle, Amazon, Byrdie, MyDomaine, Spruce, Brides ,Simply Recipes), Fashion School Daily • Successfully pitch and wrote 20+ fashion, beauty, and home stories, leading to a 25%
increase in readership and engagement.
• Successfully maintain a positive and collaborative work environment while revising and
editing, fostering a cohesive team dynamic.
• Conduct in-depth research & interviews to gather information for 20+ newsworthy stories
on fashion, beauty & home, resulting in 50% increase in reader engagement
• Establish a robust network of sources, resulting in 50% more in-depth interviews and a 15%
increase in community engagement.
• Provide comprehensive coverage of newsworthy events by conducting on-site research,
contributing to 15% boost in website traffic.
BluetiqueMarketing Manager
Jul. 2016 - Jul. 2017Chapel Hill, NC• Contributed to top 3 sales results among 8 stores for 3 years in a row, exceeding goals by
20%. Strengthened brand reputation and drove customer loyalty
• Increased sales by 25% by developing strategic plans to capture business from local market
and neighboring businesses
• Optimized budget utilization and increased product sales by 20% through thorough tracking
and analysis, contributing to company's financial success
H&MVisual and Marketing Manager
Mar. 2014 - Jul. 2015Charlotte, North Carolina Area• Boosted our Season Start Score by 20% in just 4 months, resulting in increased customer
engagement and sales
• Planned and executed retail marketing programs special events to establish community
and promote the brand using relationship building and internal marketing
• Instrumental in H&M's success by aiding in the achievement of volume goals and a 12%
increase in yearly comps for their $1 million store, driving sustained profitability
• Promoted to Lead Visual within 8 months and successfully managed a team of 8-15 creative
and marketing employees, resulting in a 40% increase in project efficiency and a 20% increase
in profitability
• Streamlined brand consistency and marketing materials for H&M, resulting in a cohesive
brand image and improved customer perception
BelkWeb Marketing Coordinator
Aug. 2012 - Jul. 2013Charlotte• Achieved a 25% increase in brand awareness through successful management of 30+
digital interactive campaigns, including PPC, with detailed reporting
• Coordinated market launch of 18+ products, achieving 30% growth in revenue and
expanding customer base
• Collaborated with design team to develop campaigns that resulted in $3.1M in annual sales,
a 20% increase from previous year
• Analyzed metrics from geo-targeting campaigns and landing pages using Google Analytics,
resulting in a 25% increase in click-through rates
• Increased social media engagement by 25% through creating visually appealing images
and compelling copy for posts, resulting in improved brand awareness and customer
loyalty
• Successfully coordinated annual Voted Best in Beauty Contest and Facebook Giveaways,
resulting in a 20% increase in website traffic and a 15% increase in social media followers.
• Increased sales by 25% through innovative copywriting for multimillion-dollar accounts
resulting in successful product launches
• Increased email campaign click-through rate by 25% through writing brand-specific creative
briefs for beauty and fragrance products
Charlotte Style MagazineEvent Manager
Aug. 2010 - Mar. 2012Charlotte, NC• Managed the event coordination process for local events and fashion shows
• Designed and copywriter for logos, flyers, seasonal magazine spreads, website pages, and other marketing collateral • Created and managed the marketing and even budget and created spending reports • Maintained the website and online calendar for Style Media, LLC
• Promoted events on digital platforms using social media marketing and Google Ads
MCL CompaniesSales and Marketing Manager
Mar. 2010 - Jul. 2012Charlotte, North Carolina AreaBoosted sales by 50% by implementing targeted marketing campaigns resulting in
increased foot traffic and higher revenue
• Revamped logos and website design, resulting in a 25% increase in website conversions and
improved overall user experience
• Generated a 20% increase in online engagement through the creation of compelling social
media content and targeted email campaigns
• Organized and promoted successful events, reaching over 500 prospective buyers and
realtors and generating $100,000 in sales revenue
• Boosted social media engagement by 20% through consistent updates on Twitter and
Facebook, resulting in increased brand awareness and website traffic
• Streamlined contract creation process resulting in 20% increase in efficiency and 15%
reduction in errors
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