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Work Background
North American Broadcasting Company Inc.Marketing & Promotions Director
Oct. 2021Columbus, Ohio, United States• Developed marketing initiatives for 4 radio stations, integrating social media, digital, web, and on-site events.
• Collaborated with industry partners and sales to create revenue-generating sales packages.
• Managed Marketing and Promotions Department • Managed all aspects of the Promotions Department, including event scheduling, copywriting, staff management, and event coordination.
• Coordinated between Sales and Talent, submitted concert proposals, and set up on-air prizing/giveaways.
• Ensured seamless operations as the interim Promotion Director at North American Broadcasting Company Inc.
North American Broadcasting Company Inc.Digital Brand Manager
Jan. 2015 - Oct. 2021Columbus, Ohio Area• Managed digital strategy and branding messaging for 4 radio stations, enhancing brand consistency and engagement.
• Led creative direction for websites, social media, and mobile apps to maintain cohesive branding on all digital platforms.
• Created and managed digital sales packages and trained sales reps on presenting digital to their clients
• Oversaw the overall brand strategy, ensuring consistent presentation digitally, on-site, and on-air.
North American Broadcasting Co. IncCreative Director
Mar. 2003 - Jan. 2015• Responsible for developing and maintaining all company websites and internal web business applications. Utilizing my skills in ASP, HTML, Javascript, PHP, SQL, CSS, and CMS
• Lead the design of logo creations, print and web creative projects.
• Managed market research initiatives using Arbitron (Nielsen) software applications including Tapscan Web and Scarborough Research software
• Designed company sales presentations with expertise in Powerpoint, PDF creation, and Word Processing.
North American Broadcasting Company Inc.Assistant Promotions Director
Nov. 1998 - Mar. 2003Was the Assistant to the Promotions Director. Executed station events including logistics with venues, set up, execution, and tear down of all station on-site events. Acted as a brand ambassador for the station while interacting and engaging the public. assisted radio talent with contesting and event objectives. Responsible for all station vehicles; researching, purchasing and maintaining station merchandise inventory, writing event copy ; updating website event calendars, and working with Sales reps to ensure client satisfaction.
The Recording WorkshopAudio Engineering Instructor
Aug. 1994 - Dec. 1998Audio Engineering Instructor at world reknown school for the recording arts. Taught all facets of audio engineering including commercial production, multi-track recording, advanced recording techniques, electronic maintenence, ProTools editing, and Digital recording. Gave lectures and instructed thousands of students on the recording arts.
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