Mikaila Tutt Menezes - Creative Director & Brand Strategist, Dobro Branding Agency

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Work Background

WHEREVER MagsGraphic Designer

Mar. 2021 - Aug. 2021PortugalPart of the team that designed the brand foundation for the publication, including logo, typography, and other brand elements. Includes design of the First Edition of WhereverMags in the Algarve and Lisbon area.

Dobro Copywriting & BrandingCreative Director

Jul. 2019PortugalSenior Brand Strategist and Copywriter at Dobro. Started by myself, in partnership with Expert Brand Strategist & Copywriter, Ben Fowler. We have a combined 25 years of experience, we research and comprehend new information and concepts at speed, shaping your thoughts and ideas into responsive, integrated content in line with your values, vision and brand strategy. - Copywriting - Content Creation - Brand Strategy - Brand Design - Video Marketing - Web Development & Design - Marketing Services Dobro can take you to a next level brand through the content you communicate with.

Central Algarve MagazineWriter, Designer and Editor

Jun. 2019 - Feb. 2021Algarve, PortugalCoordination of Articles and Content for the magazine. Sourcing of Relevant Content and Area News. Writing of Content and Articles for the magazine. Sourcing of Relevant Imagery. Advertising Procurement and Advertiser Management. Design and Layout of the magazine. Print Production Management. Social Media and Web Management. Database and CRM Management and Maintenance.

TheHOTHWriter, Content Creator, and SEO Specialist

Apr. 2019 - Dec. 2022Faro Area, PortugalRemote, freelance content writing. Article and blog writing for multiple clients. Writing in different tones on various topics. SEO content writing. American and UK English. Topic and statistics research for article authenticity. Creativity in tone, topics and industry. Unrelenting in deadline management and submission scheduling.

TripleskyAccount Manager and Marketing (Contract)

Feb. 2019 - Jun. 2019Algarve, Portugal Account Manager for various clients on different scope design and branding projects. High-end, luxury and bespoke brands from concept to execution. Managing process from client briefing to conceptualizing of the brand and working hand in hand with Creative Director and Design Team. Time and project management. Deadline management. Project Budgeting. Creative Brainstorming and concept ideas brainstorming. Social Media Management including competitor research and style guides. Content Marketing and Digital Marketing research, implementation and ongoing success reporting.

Calico & CreamMarketing and Events Manager

Feb. 2017 - May. 2017Johannesburg Area, South AfricaManaging all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities. Overseeing the company’s marketing budget under supervision of owners. Creation and publication of all marketing material in line with marketing plans. Planning and implementing promotional campaigns. Manage and improve lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns. Monitor and report on effectiveness of marketing communications. Creating a wide range of different marketing materials. Working closely with design agencies and assisting with new product launches. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Analysing potential strategic partner relationships for company marketing. Development, production and delivery of projects from proposal right up to delivery. Delivering events on time, within budget, that meet expectations. Setting, communicating and maintaining timelines and priorities on every project Communicating, maintaining and developing client relationships Managing supplier relationships Managing operational and administrative functions to ensure specific projects are delivered efficiently Travelling to onsite inspections and project managing events Being responsible for all project budgets from start to finish. Ensuring excellent customer service and quality delivery

Bakos BrothersMarketing Coordinator

Aug. 2016 - Feb. 2017Johannesburg Area, South Africa- Implement and facilitate annual retail, relationship and brand plans - Monitoring the execution of all marketing promotions and projects - Design and implement the forward promotional planning process - Plan and administer Bakos Brothers' Marketing Operations Budget, as directed by the CEO - Oversee the social media strategy for the company, including online community management of all social media channels - Oversee the electronic marketing efforts including Wordpress website management - Oversee product development activities including internal communications and systems - Direct and oversee external suppliers, including graphic designer, photographers, printers and website maintenance supplier - Develop and administer the marketing database which includes client and prospect information and mailing list applications - Advise business and other groups on local, national and international competitor activity - Coordinating of product photography and other lifestyle photoshoots - Making of all media bookings - Meticulous management and handling of all product and services collateral requirements inclusive of all point of sale material - Management, communication and coordination between all parties involved during a trade show / centre court display - Internal branding including fortnightly internal company newsletter and general hype communication - Coordinating external and internal showroom signage and vehicle branding - Oversee catalogue and leaflet distribution for all stores - Organise and implement customer relations strategies, including customer satisfaction surveys if required - Budget planning and maintenance - Event planning and management

Ince (Pty) LtdMarketing Co-ordinator

May. 2012 - Jul. 2016Johannesburg Area, South Africa• Co-ordinating and hosting of Weekly Sales Strategy Session with BDC’s. Presenting Leads found and monitoring activity. • Special project and ad-hoc research as required • Bi-annual report on the ARMS research and Financial advertising market • Monthly updating and analysis of annual report data • Analysis of monthly quote conversion and reason for lost work • Selective Customer audits • Compilation of all research reports as required • Media monitoring reporting • Company Profiling and analysis • Responsibility for all aspects of all Event and conference management and organisation for major & minor functions as assigned to the portfolio Functions such as: Year end functions (nationwide), client parties and lunches, internal brand champion events (nationwide), Annual Corporate Finance Bash, Golf Days, Golf Tour, Adventure Tour, Seminars such as King iii, client entertainment, etc. • Co-ordinating end of year gifts, calendars and cards • Researching and making recommendations annually for Corporate Action adventure trips and other prizes as may be required • Sourcing and procurement of all client gifts and other marketing promotional material • Departmental administration, including purchase orders, EFTs, etc. • Update of all client event and gift activity on SalesPlus. • Budget proposals and cost control for events • Database request and distribution. Also updates. • Reconciliation of all actual event project expenses against work tickets. Role is to provide the first checking level on these. • Project management of external campaigns – manage timelines for execution of external communication elements • Supplier liaison and negotiation. • Compilation of communication to relevant business units on events, requests, gifts etc. • Provide input on event related written communication elements – e.g. invitations, speeches etc. • Assistance provided with Internal Communications: Campaigns Writing articles for internal and external use Internal events calendar

Ince (Pty) LtdMarketing Assistant

May. 2011 - Jun. 2012• Daily gathering of information from various media resources. • Continual population of MIVLI with relevant Industry, client and competitor related electronic material. • Compilation and distribution of the MIVLI newsletter Monday’s on a weekly basis • Analysis of customer base. • Special project and ad-hoc research as required • Monthly updating and analysis of annual report data • Lost Quote & Lost Pitch Research when requested by divisions • Compilation of all research reports as required • Compilation of a daily Sales funnel report • Bi-annual reporting on the Financial advertising market • Media monitoring reporting • Company Profiling and analysis • Support intelligence portfolio with CEI or ESI calls if necessitated either daily or monthly etc. • CEI & ESI report writing • Writing copy for Internal Newsletter, NewsInce • Assisting with proofreading of Internal Newsletter, NewsInce • Assisting with writing of and proofreading of article for external communication, such as the monthly ezine sent out to database of 3000+ clients