Joyce Vaughn - Communications Director, OneOp

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Work Background

OneOpCommunications Director

May. 2024United StatesLead strategic planning and execution of integrated marketing campaigns across digital and print platforms, including website, social media, email, and digital magazine targeting military family service providers Direct and mentor communications team of officers and graduate assistants while managing department budget and resources to achieve organizational objectives Develop and implement data-driven marketing strategies, leveraging analytics to optimize performance and enhance user experience across all channels Establish and maintain strategic partnerships with Department of Defense and Cooperative Extension stakeholders to expand program reach and impact Spearhead innovative content initiatives including Military Family Readiness Academy promotional campaigns and PowerUp digital magazine, driving engagement through multi-channel promotion

J.Vaughn ConsultingCompany Owner

Jan. 2023Montgomery, Alabama, United StatesProject Management | Event Management | Marketing Management www.joycevaughn.com

MGMWERXInnovation Hub Director of MGMWERX

Jun. 2022 - Sep. 2023Guide the administration, program management, and strategic plans of the organization in alignment with company's overall mission and goals Directly oversee a team of five and interface with all ranks within the military to align on all project management initiatives for the Innovation Hub Drive key strategic projects and orchestrate workstreams across organization, coordinating overall efforts including project plans, strategy recommendations, and impact, as well as driving alignment between leaders and teams Provide guidance throughout project lifecycles to deliver assigned development and improvement projects while ensuring completion in accordance with approved scope, timeline, and budget Assure the fiscal integrity of MGMWERX through the planning of annual budgets, submittal of accurate quarterly financial statements, and ensuring maximum resource utilization to operate within approved budgets Collaborate with the Air Force Research Laboratory, Air University, the military, industry, academia, and internal teams to ensure alignment between collaborative programs, strategic planning, and community outreach that fulfills the organization's mission and strategy Serve as the primary spokesperson to MGMWERX constituents, the media, and the general public to maintain a positive organization image and reputation

MGMWERXInnovation & Events Principal

Nov. 2021 - Jun. 2022Montgomery County, Alabama, United StatesLead the Discovery, Engagement and Acceleration process within the public/private sector and academia, working closely with Air University and AUiX, Air University's innovation accelerator Collaborate with AUiX to develop Statement of Objectives and background papers to AFRL, gaining AFRL approval to run events and working with Government stakeholders in all aspects of event planning and execution Develop and implement all plans, procedures, and processes to support external events, managing client expectations and coordinating with stakeholders and strategic partners to ensure continuity and satisfaction of events

MGMWERXMarketing & Events Manager

Jun. 2019 - Oct. 2021Montgomery, Alabama AreaManaged and oversaw an annual budget of $300k+ to develop company's digital strategy, including content marketing, monetization, search engine optimization, email and social media marketing, to expand brand awareness, drive traffic, and increase lead generation Supervised the day-to-day activities of graphic design and marketing interns, contractors, and other collaborators in the planning, managing, and optimization of strategic online campaigns and events to promote company and partner initiatives Maintained MGMWERX ecosystem of academia, tech-startups and small businesses, coordinating with program managers on all public relations efforts and materials Created events to nurture the local small business community, including entrepreneurship courses, technology training, and small business mentorship sessions, while actively advocating for the organization and all programmatic efforts Oversaw the creation of press releases, web content, graphic designs, collateral pieces, ad buys, and management of all events including multi-day conferences, hackathons, ideation sessions, design sprints, workshops, and meetings

Baptist Health - Central AlabamaDigital Marketing Specialist

Oct. 2016 - Jun. 2019Montgomery, Alabama AreaCreate digital marketing plans that include paid and organic tactics to promote key service lines Report and interpret analytics from Baptist Health social media platforms, websites, intranet, and landing pages Maintain all social media outlets for Baptist Health Plan, shoot, and edit video for internal and external communications Coordinate services with freelance videographers and content writers Collaborate with design agencies for promotions and campaigns Manage social media, design, and videography requests from our staff of over 4,000 employees Maintain high levels of up-to-date knowledge of best practices and strategies in digital marketing Actively work to integrate social media into Baptist Health culture and drive social media adoption

Auburn University MontgomeryOutreach Marketing & CRM Coordinator

Oct. 2015 - Oct. 2016Montgomery, Alabama AreaPerform support activities for the Customer Relations Management (CRM) System implementation and on-going management. • Create and manage system customizations, and processes for the CRM system; • Develop and execute CRM strategy for Outreach based on set goals and priorities; • Work with internal teams to define requirements for system improvements/enhancements and to support day-to-day maintenance and development of the CRM system; • Identify and drive successful adoption of proven best practices for CRM, including developing a continued education schedule for Outreach employees; • Provide support and training for end users of CRM. Develop marketing communications strategies and support activities • Create internal communication system and strategies; • Nurture internal communications channels; • Develop effective marketing strategies utilizing social media, online research, email marketing in conjunction with Marketing firm; • Create and deploy mass e-mails; • Track and create reports of Social Media engagement; • Report on website analytics and email marketing success; • Create and oversee online engagement opportunities through ad creation and social media/digital marketing tactics. Performs other activities to support the marketing and business development function • Plan, shoot, and edit video for internal and external communication; • Develop and distribute an internal newsletter; • Act as primary photographer for select Outreach events and conferences; • Prepare for & participate in Outreach events, conferences and other happenings; • Create minor designs for Outreach marketing pieces.

Auburn University Montgomery OutreachMarketing Assistant for Continuing Education

Feb. 2012 - Oct. 2015Montgomery, Alabama AreaLead social media marketing, event photography, and assisted with general marketing and communications strategy. • Wrote content for AUM Continuing Education blog • Designed marketing pieces and ads for four different units in AUM Continuing Education • Created over 1,500 marketing pieces including catalogs, brochures, and logo design • Managed all social media outlets including Facebook, Twitter, Instagram, and blog • Increased social media engagement by 110% percent in 2013 • Developed social media plans as part of overall marketing strategy • Integrated social media in to AUM Continuing Education’s interaction with clients and methods of conducting business networking events • Lead annual presentation on social media progress • Assisted in developing overall marketing strategy for AUM Continuing Education • Attended and photographed over 50 events for marketing and publications

CLK Multifamily ManagementLead Agent

Nov. 2009 - Sep. 2011Birmingham, Alabama Area• Maintained an extensive client base, created marketing pieces, and lead administrative duties for CLK Multifamily Management in Birmingham, AL • Maintained social media platforms and website • Set up cross-marketing activities with local businesses to bolster sales • Planned and coordinated community events • Represented CLK at trade show events • Coordinated potential renter tours for three properties, among six leasing agents • Organized all leasing and renter paperwork to create a more efficient and easily accessible filing system

Rainbow Apparel CoCo-Manager

Sep. 2008 - Sep. 2009AlabamaManaged store level operations; including performing interviews, training, evaluating work performance, and work schedules. Monitored weekly merchandising information to set floor plans. Ensured compliance to company standards through payroll control. Actively engaged with customers. Position also required an understanding of standard clerical responsibilities; faxing, answering phones, note taking, and planning.