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Work Background
MoveUp MediaHead of Digital Products
Jun. 2024FranceCurrently leading the development of an innovative sports prediction platform, designed initially for the Latin American market, with ambitious plans for global expansion. My responsibilities include: - Product Strategy: Ideation, validation, and launch of the MVP with a focus on engagement, retention, and scalability, building a solid foundation for international growth. - Regional and Global Expansion: Spearheading the creation of a product culturally tailored to the LATAM market, with a clear vision for global growth, connecting sports fans from diverse regions through a unified experience. - Legal Compliance: Strategically managing the regulatory process with Brazilian authorities, ensuring full compliance with local laws for contests and prize distribution, while preparing the product to meet international market requirements. - Community Engagement: Developing gamified features such as weekly challenges, interactive leaderboards, and rewards systems to foster a vibrant and connected community. - Monetization and Partnerships: Implementing innovative monetization models and building strategic partnerships with market-leading players in the sports industry. - Team Leadership: Structuring and managing multidisciplinary teams focused on OKRs, agile methodologies, and user-centered design. This platform is more than a product; it’s a strategic initiative that combines technology, innovation, and a passion for sports, with the vision of becoming the leading global community for sports fans and competitors.
BeatStarsProduct Lead
Mar. 2020 - Jun. 2024United StatesAs a Product Lead at BeatStars since March 2020, I have been responsible for some of the company's most important products, including a groundbreaking publishing royalties collection platform that empowers artists to collect their fair share of publishing royalties from their music. In addition to launching the Publishing product, I also played a critical role in an internationalization initiative to expand our Marketplace and enable buyers to pay in their local currency. As part of this initiative, I ensured a great seller and buyer experience in our global Marketplace, working closely with cross-functional teams to develop the best marketplace solutions. My focus on defining and implementing best Product Practices has helped to drive growth and innovation at BeatStars. By fostering a culture of collaboration and excellence, I have identified key opportunities and overcome complex challenges, positioning BeatStars as a leading player in the music industry.
Unicred do BrasilTeam Lead
Apr. 2019 - Mar. 2020Porto Alegre, Rio Grande do SulAt Unicred, one of Brazil's largest credit unions, I served as a dynamic Team Lead, driving transformative initiatives in the banking and fintech domain. With an emphasis on building and nurturing high-performing teams, I took charge of assembling a diverse group of professionals, including Designers, Front-end and Back-end developers, SREs, and Product Owners. 🏆 Key Contributions: 💳 Credit Card Operator Creation: A moment of immense pride came when I spearheaded the inception of Unicred's first-ever credit card operator. Starting from ground zero, I laid the foundation for a successful credit card operation that continues to thrive. The cultural principles and structures established under my guidance garnered recognition from Amazon as a case of success. 💼 Banking Expertise: My experience at Unicred provided me with deep insights into critical banking aspects, including payment methods, fraud analyses, credit assessments, and credit cards. Understanding the intricacies of the financial industry allowed me to make well-informed product decisions and drive impactful outcomes. 🔍 Visual Tools & Product Design: Leveraging my proficiency in Figma and other visual tools like Miro and Whimsical, I played an instrumental role in creating low-fidelity screens and prototypes. These tools allowed me to materialize complex flows and present persuasive proposals to stakeholders, enhancing communication and alignment throughout the product development process. Through effective team leadership, product design expertise, and a comprehensive understanding of the banking landscape, I contributed significantly to Unicred's growth and success in the competitive fintech sector. 🌟 Joining forces with talented professionals, I actively fostered a culture of collaboration and innovation, enabling the delivery of high-quality products that consistently exceeded customer expectations.
Azion TechnologiesProduct Agile Coach
Jan. 2018 - Apr. 2019Porto Alegre, Rio Grande do SulDuring my time as an Agile Coach at Azion, I took on a pivotal role centered around enhancing product development practices and driving remarkable outcomes across the organization. Key Accomplishments:
✓ Collaborated closely with diverse product teams, engineers, and company leaders to optimize product development processes and ensure the delivery of top-notch products.
✓ Spearheaded initiatives aimed at elevating our product discovery process, leveraging industry best practices to guide our team in identifying customer needs, market trends, and technological opportunities.
✓ Orchestrated the transformation of concepts into tangible Minimum Viable Products (MVPs), streamlining development cycles and accelerating our time-to-market.
✓ Designed a robust framework for measuring performance, defining and tracking critical metrics that gauged our product's success and alignment with our strategic objectives.
✓ Played a pivotal role in crafting some of Azion's most impactful products, showcased prominently in our company's Product Catalog, which contributed significantly to revenue growth and our competitive edge.
✓ Facilitated engaging workshops and training sessions to propagate Lean and Agile methodologies throughout the organization, nurturing a culture of ongoing enhancement and adaptability. My Skills and Contributions:
✓ Mastery of Agile methodologies with an emphasis on Product development expertise.
✓ Profound ability to guide teams in effective product discovery, translating insights seamlessly into actionable development strategies.
✓ Proficient in leading teams to define and refine MVPs, ensuring optimal resource utilization.
✓ Adept at establishing and tracking pertinent metrics to measure our product's performance and achievements.
✓ Demonstrated success in mentoring teams to adopt Lean and Agile practices, thereby boosting overall productivity and fostering a stronger spirit of collaboration.
OpServices TiScrum Master
Sep. 2012 - Jan. 2018Porto Alegre, BrazilIn OpServices I was responsible by assistance to the development team concerning the Scrum process, in order to optimize efficiency and performance during project execution cycles Focused on facilitation of tasks, removal of impediments, building of teams, build of empirical knowledge and of environments in order to promote the exchange of knowledge between the team.
RR Sistemas JurídicosProject Manager
Aug. 2008 - Jul. 2012Porto Alegre Area, Brazil• Ensured projects are delivered with the highest quality, in scope, on budget, and on time;
• Daily project governance throughout the life cycle;
• Build and maintain a strong project plan with a clear schedule, scope, cost, and resource plan;
• Accountable for Scope & Schedule;
• Manage risks and issues and propose/drive corrective actions;
• Collaborate with the engineering team to ensure continued alignment to expected outcomes;
• Facilitation and collaboration to manage stakeholder expectations;
• Develop project goals and plans to meet those goals;
• Use project management tools to track project performance and schedule adherence.
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