Powder X Coating SystemsDirector of Publicity and Branding
Sep. 2024 - Apr. 2025United States, HuntsvilleLeads the development and execution of strategic branding, public relations, and marketing initiatives to elevate the Powder X brand. Oversees content creation, graphic design, social media engagement, and promotional campaigns across digital and print platforms. Manages event publicity and coordinates cross-platform messaging to drive visibility, customer engagement, and brand consistency.
Spearheaded the 25th Anniversary Campaign, including a $25,000 industry giveaway, brand storytelling, and targeted outreach. Utilizes CRM systems such as Go High Level to streamline marketing automation, lead generation, and customer communications.