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Work Background
CisionManager, Content & Brand for PR Newswire
Jan. 2022Chicago, Illinois, United StatesIn my role at PR Newswire, I wear many hats: customer marketer, editor-in-chief, content creator, head of brand, go-to-market communicator, and overall problem-solver. I have a passion for the PR Newswire brand, which is infused in all the work I do every day. I drive revenue for PR Newswire by educating our customers and prospects by creating compelling content, driving brand awareness, and generating customer loyalty and retention. I've created several successful campaigns that have influenced how all customer-facing employees think and speak about our business. I'm the go-to person in the marketing department for most stakeholders across the business. I often have the solution to most marketing problems presented to me, but if I don't, I know how to find it.
CisionContent Lead, PR Newswire
Apr. 2021 - Jan. 2022Chicago, Illinois, United StatesIn this role, I created original flagship content assets, including email campaigns, reports, whitepapers, articles, campaign videos and infographics, resulting in more than 6,000 downloads and page views.
Colliers InternationalBusiness Development & Content Strategist
May. 2019 - Apr. 2020Greater Chicago AreaAs the business development and content guru at Colliers | Chicago, I wrote and developed content for all manner of business pursuits including RFP’s, RFI’s and pitch presentations. Additionally, I copywrote, edited and created original written material for whitepapers, website content, broker biographies, LinkedIn profiles, email newsletters and speeches. In my role, I also generated creative content for all local social media platforms including Twitter, Instagram and LinkedIn, which resulted in an increase of social media engagement by 42%. I also developed marketing strategy, clarifying brand messaging and elevating brand awareness, and I worked with various broker teams to educate and provide assistance on how to effectively execute their marketing initiatives.
JLLSenior Associate, Integrated Marketing Communications
May. 2018 - Apr. 2019Greater Chicago AreaDuring my time at JLL, I was a member of a two-person team responsible for marketing the Capital Markets, Property Management and Agency Leasing teams for the Midwest region. The diverse marketing initiatives I led included generating strong business leads by implementing creative integrated marketing campaigns across multiple channels. I also collaborated with internal stakeholders and creative design teams to create high-quality marketing collateral for client pitches that elevated the brand among competitors and led to business wins. During our annual Marketing Summit, I presented detailed competitive intelligence research across multiple markets, which impacted implementation of JLL’s marketing strategies for 2019 budget planning. I also executed a successful sweepstakes campaign during Open House Chicago 2018, which resulted in a substantial increase in brand awareness for JLL and increased foot traffic to JLL-managed buildings by 32%.
Kirkland & EllisAdministrative Coordinator
Apr. 2015 - Apr. 2018Chicago, ILDuring my time at Kirkland & Ellis, I took initiative in streamlining and creating efficient processes, which led to significant tax savings for the firm. I consistently provided creative solutions for implementing efficiencies, which allowed multiple departments to increase their output of providing resources to firm partners. Knowing that I was concurrently pursuing a master's degree in marketing and that I had a passion for creating content, I was occasionally tasked with designing interesting written material.
Gaughan Capital ManagementMarketing Coordinator
Nov. 2012 - Apr. 2015Chicago, ILIn my first role in my newly adopted city of Chicago, I joined Gaughan Capital Management (GCM) in late 2012 as a Marketing Coordinator. With no prior marketing experience, I was able to build a foundation for GCM's marketing strategy that yielded tremendous results and is still used as a template by the company to this day. Some of my successes include creating original marketing materials (event flyers, monthly email communications) in accordance with strict FINRA regulations that led to a 17% increase in revenue and 23% increase in assets under management. I also developed and planned all facets of quarterly prospective client marketing events from advertising to event coordination, which led to increased word-of-mouth among the firm’s target client demographic. To set the company up for continued success, I implemented a CRM database to track touchpoints for over 100 clients, which greatly improved communication with our clients. Additionally, I coordinated a redesign of GCM's website with our website team, which increased the level of client engagement by 27%. I also increased GCM’s visibility through a consistently maintained social media presence.
S3 Entertainment GroupExecutive Assistant to Managing Partner
Feb. 2011 - Feb. 2012Ferndale, MII arrived to my home state in February 2011 to participate in the burgeoning film industry that was gathering steam with various high-budget productions shooting locally including "Transformers: Dark of the Moon" and "Oz the Great and Powerful." At the time, the state of Michigan offered the country's most generous financial incentive package for film productions that shot within the state. Almost as soon as I arrived, the local film community was dealt a massive blow with the proposal of a new state budget that severely limited the amount of tax dollars allocated for in-state film production. Through my position at S3 Entertainment, I worked with metro Detroit's most influential supporters of the local film community to galvanize legislators into modifying the film incentive line item in the state budget. To do so, I organized rallies attended by hundreds of local community members and worked with the local media to spread our message. I also helped to coordinate the Uptown Film Festival (UFF), which was held over two days in Birmingham, MI in March of 2011. The UFF showcased more than 60 short and full-length films, each of which was shot entirely or partially in the state of Michigan. The festival attracted more than 5,000 attendees and was a point of pride for one of metro Detroit's trendiest cities.
EMJAG Productions & MILCHAN/VANEYSSENExecutive Assistant to Partners
Jul. 2008 - Jan. 2011Paramount Pictures, Los Angeles, CA & West Hollywood, CAI held a position at EMJAG and its various iterations by maintaining an attitude of flexibility, adaptability and quick-thinking. In my role, I provided a high volume of deliverables daily (research, meeting rescheduling, rolling phone calls) in a high-pressured, demanding environment for high-level executives and high-profile creative talent. In the most impactful and highly visible period of the company’s time, I coordinated meetings with brands for product placement, including Pepsi, Adobe, Epix, Gaumont, which resulted in financing for the production of the MySpace web series, Circle of Eight.
Di Novi Pictures2nd Assistant/Office Manager/Receptionist
Mar. 2007 - Aug. 2007Santa Monica, CAI joined Di Novi Pictures (DNP) at a challenging time in the film industry. On the precipice of a writer's strike by members of the Writer's Guild of America, late 2007 is often referred to as the beginning of "Hollywood's Recession" a full year before the "Great Recession" rocked the U.S. in 2008. During my time at DNP, I served as a backup assistant to the Chairman of the company. I was also responsible for many administrative functions in running the office.
Kaplan Stahler AgencyAssistant to Founding Partners
Feb. 2006 - Oct. 2006Beverly Hills, CAAfter being promoted to this role, I became responsible for planning and coordinating the agency's annual charity tennis tournament, Tennis for Tots, a popular event benefiting the Alliance for Children's Rights. In this role, I regularly scheduled meetings for clients at television networks and studios while also maintaining the schedule for the agency's founding partners.
Kaplan Stahler AgencyReceptionist
Sep. 2005 - Feb. 2006Beverly Hills, CAAs the first face that greeted a guest when he or she entered the office, I made sure that each client and visitor was warmly received and attended to. Also in this role, I served as a backup to any assistant that was out of the office.
Radiant ProductionsIntern
May. 2004 - Feb. 2005Santa Monica, CAIn most small production companies, interns take on projects to relieve some of the workload from overworked assistants. At Radiant Productions, there were no assistants, so as interns we had the unique opportunity to fill that role. While there, I answered phones, wrote script coverage and assisted in completing any tasks that needed to be done.
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