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Work Background
Internet BrandsContent Manager
Jun. 2022El SegundoDevelop comprehensive marketing strategies and set specific metric goals, collaborating with several departments to ensure timely project completion. Recruit and manage a team of 15+ remote writers, assigning stories and deadlines for five websites. Manage and monitor social media accounts on various platforms, optimizing reach and engagement by 23% through targeted content strategies. Edit and publish daily content for five websites, adhering to a strict publishing schedule and increasing web traffic by 13% through SEO optimization. Customize and update HTML-based weekly newsletters using Adobe Dreamweaver, distributed via Salesforce. Communicate with PR companies and sponsorship representatives to cross-promote topics and industry insights, enhancing brand visibility.
Iowa Land RecordsMarketing and Communications Coordinator
Apr. 2018 - Jun. 2022Johnston, IACreated, edited, and sent digital newsletters, maintaining email lists and using A/B testing to track metrics for regular analysis. Planned and posted engaging and informative social media content on LinkedIn and Twitter. Accurately recorded and posted board meeting minutes, enhancing organizational transparency and ensuring stakeholder access to critical updates. Designed effective campaign materials, including social media advertisements, newsletter banners, and print advertisements. Developed comprehensive educational materials on legislative and policy changes, increasing stakeholder understanding and user compliance. Produced high-quality training materials, including step-by-step printed guides and video demonstrations, maintaining content on YouTube e-learning channel. Managed website content and designed pages using Wordpress Divi and wrote blog content that boosted site traffic.
Twenty Four Seven HotelsMarketing Coordinator
Feb. 2017 - Nov. 2017Newport Beach, CAIdentified and implemented tailored social media marketing strategies for 22 hotel properties, resulting in a 17% increase in social media engagement across the brand portfolio. Collaborated with the corporate marketing team to develop and implement creative strategies, maintaining corporate brand standards and ensuring brand consistency. Tracked campaign metrics, researched competitors' approaches, and actively participated in social brand conversations. Served as an internal social media expert and coach, sharing best practices and content guidelines with hotel teams and improving social media strategy effectiveness. Led company culture initiatives, including interactive break room chalkboard and VoiceStorm app launch. Coordinated and published monthly blog posts among corporate team members. Designed and proofed corporate documents, ensuring accuracy and adherence to brand guidelines. Developed a social media coaching studio to cultivate strategic property-based social media teams, enhancing content quality portfolio-wide.
Internet BrandsEditor
Sep. 2015 - Feb. 2017El Segundo, California, United StatesEdited content for proper grammar, punctuation, and spelling according to Chicago Manual of Style guidelines, ensuring 100% adherence to editorial standards. Revised content and format to meet current SEO guidelines, increasing organic search traffic by 22% through optimized headings, metadata, links, and keywords. Conducted thorough research and fact-checking to ensure all content was up-to-date and accurate, enhancing content credibility and user trust. Added and updated high-resolution and relevant photos, improving visual appeal.
Strategic Media IncContent Writer
Jan. 2015 - Feb. 2016Clearwater, FLAuthored SEO-optimized blogs and web pages, prepared press releases, and managed client social media platforms. Accurately tracked and analyzed search engine ranking details on a quarterly basis, leading to actionable insights that improved client SEO performance. Assisted clients in driving web traffic increases averaging 400% to 600% through targeted SEO and content marketing strategies. Recruited and trained new interns and hires in company SEO writing and formatting standards.
NoisePornNews Writing Intern
Jul. 2014 - Dec. 2014Wesley Chapel, FL
University of South FloridaGraduate Student Instructor
Sep. 2012 - May. 2015Tampa/St. Petersburg, Florida AreaInstructed students in adhering to various mass medium rules, including print news, broadcast news, public relations, advertising, blogging, and social media. Prepared and delivered comprehensive lectures, graded assignments, and facilitated discussions. Designed, created, and facilitated a six-week online grammar module program aimed at improving students' AP style grammar, punctuation, and usage skills.
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