Kaufland BulgariaSenior CRM Marketing Specialist
Jun. 2025- Help coordinate and execute loyalty-based CRM campaigns, including purchase based promotions, ensuring seamless internal alignment from concept to launch. - Manage partnerships with external benefit providers, integrating additional offers to enhance customer engagement and retention. - Collaborate with internal teams including Legal & Compliance, Marketing and Design, and Operations to ensure all campaigns meet brand standards. - Support day-to-day CRM operations.