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Work Background
Account Director
RazorfishAccount Director
Nov. 2015 - Mar. 2024● Key day-to-day Client liaison for marketing line of business; quarterly forecasting, manage project revenue and margins to ensure within scope of work ● Lead a multi-disciplined team to develop omni-channel marketing initiatives from inception to final asset delivery while advocating team collaboration and adaptability to fluctuating Client priorities ● Develop acquisition/content/segmentation/testing strategies across all traditional (linear TV, radio, CTV) and digital tactics with a holistic approach to drive engagement (retail, email, website, mobile, apps & social), ensuring alignment with Client business objectives and brand integrity ● Analyze campaign performance, provide statistical reporting insights to management in a comprehensive and visually compelling presentation with data driven recommended optimizations to enhance reach and ROI ● Keen facilitator in production stream; implement operational protocols to maximize efficiency, identify potential roadblocks, troubleshoot and streamline solutions to maintain project momentum and avoid risk ● Dynamic relationship builder and trusted advisor with C-Level stakeholders; maintain knowledge of Client’s business and consumer marketplace, proactively contribute ideas and solutions to drive growth in untapped markets ● Demonstrate leadership as a team builder advocating for career development and strengthening diversity, inclusion and cultural competencies across the organization
Partnership Marketing (Freelancer)
TelefloraPartnership Marketing (Freelancer)
Mar. 2015 - Oct. 2015Los Angeles● Managed and lead direction on all media planning, production and trafficking of co-branded client direct mail and insertion campaigns to generate consumer engagement, brand interaction and sales conversion ● Analyzed overall performance of print and online marketing campaigns and implemented learnings on future campaigns ● Managed integrated promotional marketing for 50+ clients in the entertainment, retail, travel, and finance industries. Noteworthy clients include: Disney, AARP, Dell, Macy’s, Sears, Southwest Airlines and US Airways.
Account Executive (Freelancer)
Acento AdvertisingAccount Executive (Freelancer)
Oct. 2014 - Jan. 2015● Served as primary liaison between the Agency and high profile Clients to provide effective direction and ensure expectations are met within a given timeline ● Responsible for the initiation, daily development and execution of all marketing, strategic creative and media projects ● Interfaced with the Production, Creative and Media departments on client’s behalf ● Tactfully presented concepts, layouts and copy recommendations for TV, radio, print and digital to the client for approval
Marketing Coordinator
H&R BlockMarketing Coordinator
Oct. 2013 - Apr. 2014San Fernando West Valley● Drove new client revenue growth across 19 offices by identifying marketing opportunities on local, regional and national levels ● Oversaw and carried out multiple facets of local marketing tactics and implementation programs by collaborating in cross functional teams for seamless organization and event execution ● Proficient knowledge in digital marketing and social media management tools ● Fostered business relationships and partnership opportunities in several sectors including live media coverage on major local Latino television stations in greater Los Angeles area
Marketing, Key Accounts
Sigue CorporationMarketing, Key Accounts
Sep. 2010 - Aug. 2013● Proven track record of driving business opportunities, resulting in $270k in revenue Q1- 2012 and 30% YOY increase ● Showcased commitment and consistency on deliverables driving business in 136 countries and 6 continents with accurate data reporting for specific market segments  Thoroughly assessed internal processes and identified significant cost reduction methods ● Collaborated with graphic designer to develop themes and conceptual designs for branding, sales materials and online/traditional marketing ● Identified trends and missing pieces to tactfully provide fundamental recommendations for marketing plans with high ROI potential and facilitated implementation with seamless organization ● Efficiently managed marketing budgets for 12-15 of the highest producing key account chains nationwide ● Exhibited and engaged in effective communication skills and professional demeanor to carryout collaborative efforts with executives, key decision influencers and colleagues in a high pressure, fast paced environment ● Provided on-site VIP support by overseeing network talent for special events and musical festivals ● Earned “Employee of the Year Award” in 2011 and “Rainmaker Award” Nov 2012 for outstanding work ethic and qualitative contributions to projects lead
Marketing Assistant
Mutoh America Inc.Marketing Assistant
Jan. 2008 - Jan. 2010Created, executed and tracked email marketing campaigns to drive lead generating results ● Structured and enforced timelines to nationally source activities with large scale initiatives involving multiple business units ● Increased brand awareness by composing press releases that promote products through multiple media channels ● Developed press kits and send out to potential customers ● Successfully coordinated, promoted and sold a national schedule of car wrap training classes ● Planned, organized and coordinated all functions necessary to exhibit at nationwide trade shows
Intern: Media Planning/Buying
Starcom MediaVest GroupIntern: Media Planning/Buying
May. 2007 - Aug. 2007● Collaborated with strategy groups to tactfully prepare broadcast investment recommendations for national TV ● Analyzed, selected and negotiated television commercials to best reach prospects ● Extended advertising messages by developing planning costs for high profile clients
Intern: Credit/Portfolio/Marketing
CIT Group Leasing, Inc.Intern: Credit/Portfolio/Marketing
May. 2004 - Dec. 2006● Analyzed credit history of international businesses to determine approval worthiness for a loan ● Exceeded corporate goals and budget objectives by assessing problematic accounts, identifying workable solutions and carrying out action plans ● Implemented and maintained all facets of Web Based Direct Marketing System for seamless organization

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