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Work Background
RazorfishAccount Director
Nov. 2015 - Mar. 2024● Key day-to-day Client liaison for marketing line of business; quarterly forecasting, manage project revenue and margins to ensure within scope of work
● Lead a multi-disciplined team to develop omni-channel marketing initiatives from inception to final asset delivery while advocating team collaboration and adaptability to fluctuating Client priorities
● Develop acquisition/content/segmentation/testing strategies across all traditional (linear TV, radio, CTV) and digital tactics with a holistic approach to drive engagement (retail, email, website, mobile, apps & social), ensuring alignment with Client business objectives and brand integrity
● Analyze campaign performance, provide statistical reporting insights to management in a comprehensive and visually compelling presentation with data driven recommended optimizations to enhance reach and ROI
● Keen facilitator in production stream; implement operational protocols to maximize efficiency, identify potential roadblocks, troubleshoot and streamline solutions to maintain project momentum and avoid risk
● Dynamic relationship builder and trusted advisor with C-Level stakeholders; maintain knowledge of Client’s business and consumer marketplace, proactively contribute ideas and solutions to drive growth in untapped markets
● Demonstrate leadership as a team builder advocating for career development and strengthening diversity, inclusion and cultural competencies across the organization
TelefloraPartnership Marketing (Freelancer)
Mar. 2015 - Oct. 2015Los Angeles● Managed and lead direction on all media planning, production and trafficking of co-branded client direct mail and insertion campaigns to generate consumer engagement, brand interaction and sales conversion
● Analyzed overall performance of print and online marketing campaigns and implemented learnings on future campaigns
● Managed integrated promotional marketing for 50+ clients in the entertainment, retail, travel, and finance industries. Noteworthy clients include: Disney, AARP, Dell, Macy’s, Sears, Southwest Airlines and US Airways.
Acento AdvertisingAccount Executive (Freelancer)
Oct. 2014 - Jan. 2015● Served as primary liaison between the Agency and high profile Clients to provide effective direction and ensure expectations are met within a given timeline
● Responsible for the initiation, daily development and execution of all marketing, strategic creative and media projects
● Interfaced with the Production, Creative and Media departments on client’s behalf ● Tactfully presented concepts, layouts and copy recommendations for TV, radio, print and digital to the client for approval
H&R BlockMarketing Coordinator
Oct. 2013 - Apr. 2014San Fernando West Valley● Drove new client revenue growth across 19 offices by identifying marketing opportunities on local, regional and national levels
● Oversaw and carried out multiple facets of local marketing tactics and implementation programs by collaborating in cross functional teams for seamless organization and event execution
● Proficient knowledge in digital marketing and social media management tools
● Fostered business relationships and partnership opportunities in several sectors including live media coverage on major local Latino television stations in greater Los Angeles area
Sigue CorporationMarketing, Key Accounts
Sep. 2010 - Aug. 2013● Proven track record of driving business opportunities, resulting in $270k in revenue Q1- 2012 and 30% YOY increase ● Showcased commitment and consistency on deliverables driving business in 136 countries and 6 continents with accurate data reporting for specific market segments Thoroughly assessed internal processes and identified significant cost reduction methods ● Collaborated with graphic designer to develop themes and conceptual designs for branding, sales materials and online/traditional marketing
● Identified trends and missing pieces to tactfully provide fundamental recommendations for marketing plans with high ROI potential and facilitated implementation with seamless organization
● Efficiently managed marketing budgets for 12-15 of the highest producing key account chains nationwide
● Exhibited and engaged in effective communication skills and professional demeanor to carryout collaborative efforts with executives, key decision influencers and colleagues in a high pressure, fast paced environment ● Provided on-site VIP support by overseeing network talent for special events and musical festivals
● Earned “Employee of the Year Award” in 2011 and “Rainmaker Award” Nov 2012 for outstanding work ethic and qualitative contributions to projects lead
Mutoh America Inc.Marketing Assistant
Jan. 2008 - Jan. 2010Created, executed and tracked email marketing campaigns to drive lead generating results
● Structured and enforced timelines to nationally source activities with large scale initiatives involving multiple business units
● Increased brand awareness by composing press releases that promote products through multiple media channels
● Developed press kits and send out to potential customers
● Successfully coordinated, promoted and sold a national schedule of car wrap training classes
● Planned, organized and coordinated all functions necessary to exhibit at nationwide trade shows
Starcom MediaVest GroupIntern: Media Planning/Buying
May. 2007 - Aug. 2007● Collaborated with strategy groups to tactfully prepare broadcast investment recommendations for national TV ● Analyzed, selected and negotiated television commercials to best reach prospects
● Extended advertising messages by developing planning costs for high profile clients
CIT Group Leasing, Inc.Intern: Credit/Portfolio/Marketing
May. 2004 - Dec. 2006● Analyzed credit history of international businesses to determine approval worthiness for a loan
● Exceeded corporate goals and budget objectives by assessing problematic accounts, identifying workable solutions and carrying out action plans ● Implemented and maintained all facets of Web Based Direct Marketing System for seamless organization
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