RazorfishAccount Director
Nov. 2015 - Mar. 2024● Key day-to-day Client liaison for marketing line of business; quarterly forecasting, manage project revenue and margins to ensure within scope of work
● Lead a multi-disciplined team to develop omni-channel marketing initiatives from inception to final asset delivery while advocating team collaboration and adaptability to fluctuating Client priorities
● Develop acquisition/content/segmentation/testing strategies across all traditional (linear TV, radio, CTV) and digital tactics with a holistic approach to drive engagement (retail, email, website, mobile, apps & social), ensuring alignment with Client business objectives and brand integrity
● Analyze campaign performance, provide statistical reporting insights to management in a comprehensive and visually compelling presentation with data driven recommended optimizations to enhance reach and ROI
● Keen facilitator in production stream; implement operational protocols to maximize efficiency, identify potential roadblocks, troubleshoot and streamline solutions to maintain project momentum and avoid risk
● Dynamic relationship builder and trusted advisor with C-Level stakeholders; maintain knowledge of Client’s business and consumer marketplace, proactively contribute ideas and solutions to drive growth in untapped markets
● Demonstrate leadership as a team builder advocating for career development and strengthening diversity, inclusion and cultural competencies across the organization