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Work Background
The INN on Officers' GardenMarketing Specialist
Apr. 2024 - Oct. 2024Calgary, Alberta, Canada— Developed and implemented SMM and Marketing strategies, increasing every month account visits and engaged accounts from 240 to 17k organically
— Generated ideas and created engaging content, including reels, posts, and stories using Figma, Lightroom and CapCut editors
— Designed and executed email marketing campaigns for special high-rated wine events, increasing unique visitors from 4 to an average of 40 per event every month without paid promotions — Developed strategy for food delivery brand extension
— Managed and executed photo shoots for brand and website content
— Produced compelling copywriting for various marketing materials — Experienced in developing and managing events through the Tock platform, optimizing ticket sales and guest experiences — Developed promotion strategies and performed all calculations for paid advertising campaigns, including creating promotional visuals for targeted ads — Maintained effective communication with customers, enhancing brand loyalty and engagement
Projector InstituteInternet Marketer
Aug. 2023 - Dec. 2023Studied during the course: Hard skills
— Internet marketing tools
— Marketing funnel concept
Made full Marketing Research for Jo Malone London. Link down below.
— Internet marketing channels
— Web Analytics metrics
— Google Ads Basics
— SEO Basics
— SMM Basics
— Email Marketing Basics
— Graphic Design Logo, branding, and advertising development from scratch.
Designing and creating mockups. Designed the final presentation of the Marketing Plan for the company (62 pages). Link down below. Soft skills
— Teamwork
Lead the group of 4 of us. Planned and managed the teamwork for two months for effective results.
Happy StudentSMM Manager & Content Creator
Jan. 2023Kyiv City, Ukraine— Development and Implementation of SMM strategy
During the implementation of the strategy number of account followers increased from 4K to 21.5K.
The number of unique accounts that were reached during the implementation of the strategy organically - 3M>
Average daily performance from content (messages) - 130 leads.
— Generating ideas, creation, processing, and editing of reels, posts and stories in Figma
— Being the blogger for the brand.
Creating content as a blogger (stories, reels/tiktoks included). UGC and advertising videos.
— Copywriting
— Communication with customers
ISC UkraineGraphic Designer & SMM Manager
Mar. 2022 - Mar. 2023УкраинаAs a Graphic Designer:
— Logo, branding, and advertising development from scratch.
Designing, creating mockups, and communicating with third parties.
— Creation of layouts for print products
— Development of website design from scratch.
Designing and creating prototypes for mobile and PC versions. As a SMM specialist:
— Development of SMM strategy
During the implementation of the strategy number of reached accounts increased by 60%.
Every fifth follower became a customer of our service. The highest number of unique accounts that was reached in one day organically - 279k — Creation, processing, and editing posts, stories, and reels. — Copywriting
— Communication with customers and partners
C-art-e BlancheGraphic Design Assistant
Nov. 2020 - Apr. 2021— Developed product layouts and mockups to effectively visualize design concepts
— Created print designs, souvenir products, and packaging to meet client requirements
— Communicated with international clients in English to understand project needs and provide updates
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