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Work Background
TTECSenior Consultant
May. 2022United States
Collabria Financial Services Inc.Advisor, Customer Insights & Analytics
Jan. 2019 - May. 2023Toronto, Canada Area• Support the creation of an insight & analytics practice that will help support optimal portfolio growth
• Track performance results, marketing campaigns, and portfolio health using varies data platforms
• Prepare monthly portfolio health reports and support quarterly business reviews
• Provide data-driven recommendations to fuel strategic marketing plans
• Conduct Campaign analysis and provide key learnings and go-forward recommendations
• Establish KPIs and tracking for marketing campaigns and portfolio performance
• Conduct segmentation of Credit Card holders and create profiles of each segment
• Use quantitative and qualitative research initiatives to gain cardholder insights
Meridian Credit UnionSenior Member Insight & Marketing Specialist
Nov. 2017 - Jan. 2019St. Cathrines, ON• Collaborate with stakeholders in the marketing team and across the business to identify the key questions and recommend appropriate research methodology (qualitative, quantitative, primary or secondary) to capture the insights needed to move the business forward.
• Manage all aspects of maintaining and working with our Meridian member research panel to support initial research needs for product and offer development.
• Provide expert advice concerning the marketplace, customers and competitors and be the knowledge centre for market research intelligence.
• Lead in the execution of key market research projects: from conception to completion, design of methodology and the analysis, interpretation and communication of results.
• Manage relationships with outside research vendors for custom and syndicated studies
• Provide recommendations on segmenting members / prospects by various profile and behavioural characteristics to support key business and marketing objectives.
• Manage and implement the execution of data-driven marketing campaigns for all retail, small business & commercial member segments and oversees campaign development and production process including opportunity scoping, lead identification, list production, execution and monitoring, channel strategy recommendation, channel lead deployment and pre/post campaign analysis.
• Assess proposed product enhancements and member insight needs and make recommendations regarding most appropriate research methodology to address needs given available time, budget and scope.
• Inform decisions around large marketing investments by assisting marketing communications team in constructing and completing the Brand Equity & Advertising Effectiveness Analysis working with external research supplier.
• Make recommendations on data-driven member segmentations and channel communication tactics to enhance response rates for targeted marketing programs.
World Vision CanadaAnalyst, Customer Data & Insights
Sep. 2015 - Nov. 2017Mississauga, ON Canada• Conduct campaign analysis to measure key performance indicators of various appeals
• Design and analyze A/B testing of major direct mail appeals
• Utilize segmentation to aid in acquisition efforts of the organization
• Utilize quantitative and qualitative research methods to better engage donor base and acquire new sup-porters
• Lead consumer research studies and assist with ongoing competitive analysis
• Conduct data analytics and data mining in support of strategic marketing initiatives
• Analyze, interpret and synthesize research findings and provide actionable and executable recommendations leading to strategic business planning
• Create and deliver presentations to internal stakeholders
• Conduct Market Segmentation of charitable giving population in Canada
LL GlobalResearch Analyst, International Research
Mar. 2009 - Aug. 2013Windsor, CT• Design quantitative and qualitative research surveys
• Collect, process and analyze data
• Conduct custom and syndicated market research studies
• Write research reports and articles for LIMRA publications
• Manage Website content for international research
• Launch research committee meeting in the Caribbean in 2011
• Revive Caribbean membership by using strategic outreach methods • Meet with visitors from member companies
• Serve on various committees and task forces • Manage remote staff, and projects involving remote staff
• Propose and successfully implement research process for unit
• Serve as team leader in the absence of supervisor
• Deliver training to new staff on research process
• Provide training on the design and delivery of presentations and webinars
• Design, deliver, and publish webinars for the entire unit
LIMRA InternationalAssociate Research Analyst, International Research
Dec. 2007 - Mar. 2009Windsor, CT• Design quantitative and qualitative research surveys
• Collect, process and analyze data
• Conduct custom and syndicated market research studies
• Write research reports and articles for LIMRA publications
• Prepare and deliver PowerPoint presentations to communicate research results
• Maintain documentation for all research projects
• Serve as project director on research projects
Springfield CollegeWriting Consultant
Sep. 2006 - May. 2007Springfield, MA• Critique writing to help students present better papers
• Help students develop a direct writing style • Edit, and proofread research papers
• Assist students with the research process, and APA guidelines
• Develop an APA writing sample
Baystate HealthCorporate Compliance Intern
Jan. 2006 - Dec. 2007Springfield, Massachusetts• Conduct research for various projects
• Develop the vendor code of conduct
• Participate in ongoing projects • Create, edit, proofread, and summarize various departmental documents
• Work independently as well as a team on various projects
• Work closely with the Learning Management System Administrator in benchmarking, and other projects.
Springfield CollegeChemistry Instructor
Sep. 2005 - May. 2007Springfield, MA• Teach three sections of Chemistry Survey laboratory
• Conduct office hours and assist students who need help
• Responsible for grading and returning completed work
• Apply the adult learning theory in classroom management
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