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Network Power<100 people
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🔥100%
Startup Founder
💸100%
Marketing
✨100%
Business Owner
Geos
🇬🇧100%
United Kingdom
Work Background
ARMOR-IIMAK North AmericaDigital Marketing Manager, NA
Sep. 2022Hebron, Kentucky, United StatesResponsible for marketing for North America for a manufacturing company. Developed, implemented, and analyzed an always-on digital marketing strategy for NA from scratch, including email and social marketing (organic and paid). Responsible for a marketing budget for both digital and sales support. Supported the sales team with marketing for trade shows and customer events, including digital content, booth messaging, video, and print marketing advertising. Wrote blog articles, success stories, sales pitches, customer newsletter articles, and PR announcements for both NA and worldwide (including 7 other languages). Worked with international colleagues in marketing and communications regularly. Produced videos for international campaigns, including concept development, scriptwriting, and budgeting.
- Trained sales team extensively on LinkedIn, to encourage an increase in engagement, visitors, and impressions which resulted in an increase of followers by 23%
- Part of the international team for the new website and new customer portal. Participated in workshops, conducted customer research, trained NA sales/customer service teams, and implemented digital campaigns.
- Conducted and led brainstorms and customer research surveys to develop 3 customer personas to create the NA strategy since there had not been a regional strategy in place.
Relevate Health GroupDigital Marketing Strategist
Jun. 2021 - Nov. 2021Cincinnati, Ohio, United StatesWorked with pharmaceutical brands to craft strategy & content for influencer marketing, email marketing, landing pages, print, and banner ads to facilitate the development of relationships with Health Care Professionals. Presented analytics and new campaign briefs to the brands.
- Conceptualized, managed, and optimized an email marketing campaign for Calquence to Health Care Professionals to introduce a new study. Early results were an increase of clicks to website compared to last study
Mills JamesProject Lead, Strategist / Art Director
Sep. 2020 - Jun. 2021Cincinnati, Ohio, United StatesWorked closely with P&G Personal Care brands to create strategy & content for social, eCommerce, broadcast commercials, videos and launch a new brand’s website
- Safeguard Website New US launch Made the decision to split the project into 2 phases. Result: easier for client and enabled the team to deliver earlier Led the team in organizing vast amounts of information including scientific data, products, and history into a better experience for the consumer
Saatchi & Saatchi XAnimator/Designer - Concept Strategist
Dec. 2018 - May. 2020Cincinnnati, OHWorked directly with P&G’s Digestive Wellness and Vicks Brands to conceptualize, optimize, and deliver social ads (Facebook, Instagram & Twitter), eCommerce, banner ads, OLV and broadcast spots
- Align’s New Brands Collaborated with brand to strategize and develop content for eCommerce and social for new brands. Result: better than expected sales and reviews
Together DigitalBoard Member - Marketing Chair
Aug. 2017 - Jul. 2019Cincinnati
B•ComOwner, Digital Marketing Strategist & Creative Director
Nov. 2016 - Dec. 2018I created & marketed targeted video & social media campaigns aligned with client goals. I develop strategy, create content and analyze data.
Upstream 360Producer • Editor
Apr. 2011 - Apr. 2012Producer/Editor on concept videos for P&G's R&D/Brand. Created animations that explained the technical aspect of the concept but also kept it simple enough for the consumer to understand. Other duties included some writing, special effects supervision and directing.
Upstream 360Freelance Producer • Editor
Jan. 2009 - Dec. 2018I would produce/edit projects for the Brands in which they create concepts, marketing, and product communication. I would also create animations to convey the product actions.
Bridge Worldwide / Possible WorldwideFreelance Editor
Jan. 2001 - Dec. 2018I was an Editor for the Brands they collaborate and develop marketing/websites for.
B•ComOwner, Creative Director • Exec. Producer • Animator
Jan. 2000 - Nov. 2016I specialize in video production for broadcast and corporate videos. From concept to completion, I offer value and quality. I have over twenty years of production experience, with exceptional skill in post-production work. I started at Instant Replay working on a children’s television series, a series youth oriented nutrition shows, and several documentaries. After producing Chevy national campaigns for over seventy-five markets at PPS, I moved from broadcast to corporate video when I began work with Procter & Gamble. As a producer, editor and director, I worked on many projects from small spots and concept videos to large events involving all levels of managements and marketing. I had also handled events outside of Procter & Gamble like the Consumer Electronic Show for Thomson Electronics and Sirius Satellite Radio. I continued broadcast work winning an Emmy for an image piece for the Covington Police Department. “Music Hall: Cincinnati Has a Voice”, another documentary that I edited won several awards including a regional Emmy. Current projects include working with production companies and global agencies on various long-form broadcast, marketing and event pieces, and other clients include Standard Publishing, Upstream360, Luxottica Retail, P&G, and Cincinnati USA Convention & Visitors Bureau. As marketing and social media has become more focused and forefront, my work has also evolved. My storytelling skill has been utilized in projects that are more brand specific - concept work, imagery thru video and consumer insights along with internal strategy deployment. Also because of my degree in graphic design, work like branding for P&G Beauty, Gillette, Pantene and CoverGirl have become an everyday thing. Specialties: Final Cut Pro, Premiere, Avid Media Composer, After Effects, Photoshop, Illustrator, Muse, Cinema4D, RealFlow, etc.
Procter & GambleFreelance Editor • Producer
May. 1998 - Dec. 2018Work with VCD/Meetings360 as a freelance editor/producer/graphic designer responsible for both production and post production for corporate branding, meetings, events and internal communications.
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