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Praxis Partners LLCSocial Media & Marketing Manager
Nov. 2023 - Feb. 2025Rio de Janeiro, Rio de Janeiro, BrasilAs a Social Media & Marketing Manager at Praxis, I played a key role in structuring and launching a digital marketing agency specializing in influencer growth and subscription-based content monetization. I developed and executed social media strategies for multiple Instagram accounts, driving engagement and follower growth. By researching and identifying viral trends, I guided content creation through scripting and strategy, ensuring influencers maximized their reach. I also managed the content production process, overseeing editing, organization, and scheduling to maintain high-quality outputs. Beyond content, I implemented community engagement strategies, boosting audience interaction and retention. My efforts contributed to Praxis achieving $40K in its best-performing month, with a scalable model capable of reaching $100K/month per influencer. In addition to marketing, I led team operations, hiring, training, and managing a team of 5+ chatters, providing ongoing performance feedback and strategic optimizations. I also handled high-pressure situations and crisis management, ensuring smooth day-to-day operations and long-term business continuity.
CASACOREvent Host & Marketing Assistant
Aug. 2023 - Oct. 2023Rio de Janeiro, Rio de Janeiro, BrasilHosted and guided visitors through architectural spaces, educating them on design inspirations and materials used. Collected and managed potential client data for an engineering firm, assisting in lead generation for future projects.
Alugando ElegânciaEvent Planning & Social Media Manager
May. 2021 - Feb. 2024Rio de Janeiro, Rio de Janeiro, BrasilCo-founded and managed a party decoration and event planning company, handling client communication, event execution, and overall operations. Designed virtual event concepts, mood boards, and digital artwork to bring client visions to life. Negotiated with suppliers, managed budgets, and optimized costs to ensure smooth and cost-effective event execution. Led social media marketing, creating content, running promotions, and engaging with followers to grow the brand's online presence.
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