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Work Background
JOANN StoresManager Private Brands and Package Design
May. 2021 - Mar. 2025Hudson, Ohio, United StatesCreative Direction // Brand and Design Management
• Directed creative vision for all 13 ofJOANN’s Private Brands, unifying logos, packaging, and branding strategies.
• Led a team of 5 designers to develop, launchand maintain innovative private brand packaging.
• Created comprehensive brand platforms, ensuring cohesive storytelling across all touchpoints.
• Partnered with legal teams to secure trademarks and meet federal regulations.
Project Management // Collaboration
• Worked with Product Managers to deliver packaging and branding on schedule, aligning with Merchandise Life Cycle goals.
• Partnered with merchandising teams to ensure consistent brand application across product categories.
• Collaborated with editorial and marketing teams to align packaging copy and imagery with the overall JOANN brand, ensuring cohesive messaging and visual consistency.
• Managed design, procurement, and budgets for PDQ displays, optimizing merchandising strategies.
Sustainable and Trilingual Initiatives
• Introduced sustainable packaging solutions, balancing innovation, cost, and supplier performance.
• Enhanced sustainability with 'How to Recycle' labeling to increase customer awareness.
• Developed a trilingual packaging process to improve accessibility for diverse demographics.
JOANN StoresLead Package Designer
Mar. 2019 - May. 2021Brand Development // Guidelines
• Developed brand briefs and identities for JOANN’s Private Brand portfolio, ensuring alignment within the complete brand family.
• Defined brand attributes, including color palettes, typography, iconography, and packaging specifications.
• Designed style guides, graphic assets, and packaging templates across categories like food crafting, needle arts, candles, impulse and fabric shops.
Brand and Project Management
• Coordinated with vendors and internal teams to ensure packaging accuracy, brand compliance, and on-time deliverables.
• Supervised and mentored junior designers, fostering skill development and maintaining brand consistency.
• Performed market research and applied innovative packaging strategies to stay competitive.
Cuyahoga Community CollegeAdjunct Professor
Jan. 2018Online• Instruct undergraduate graphic design courses at varying levels, fostering a dynamic and inclusive learning environment.
• Mentor students in mastering design principles, software proficiency, and industry-standard practices.
• Develop and adapt lesson plans to align with program objectives and diverse student needs.
• Provide constructive feedback to encourage growth in conceptual thinking, technical skills, and creative problem-solving.
JOANN StoresProduct Designer / Craft
Sep. 2017 - Mar. 2019Hudson, Ohio• Designed seasonal and everyday craft products, guided by trend research, from concept through production.
• Applied expertise in drafting, illustration, branding, and typography to create impactful, craftable products.
• Developed the inaugural design process for JOANN's direct import craft programs.
• Ensured quality and trend alignment while maintaining clear cross-functional communication.
Elmhurst CollegeAssociate Professor / Art Department / Graphic Design
Sep. 2015 - Aug. 2017• Instructed undergraduate graphic design core courses across all levels, fostering creativity and technical skill development as a full-time faculty member.
• Designed comprehensive course syllabi, innovative projects, and effective assessment methods to ensure a dynamic and rigorous learning experience.
• Mentored senior-level students on their graphic design capstone projects, providing guidance on concept development, execution, and presentation.
• Art directed The Middlewestern Voice, an annual interdisciplinary journal showcasing student work from Art, English, and Music majors, designed and juried by a collaborative student team.
Harrington College of DesignDean of Instruction
Aug. 2013 - Aug. 2015Chicago• Spearheaded the development and implementation of industry-relevant curricula, ensuring faculty delivered comprehensive and effective classroom experiences.
• Played a key role in the institutional strategic planning process, overseeing the execution of academic initiatives aligned with organizational goals.
• Recruited, mentored, and evaluated a diverse faculty team, managing 66 adjunct instructors and 11 full-time academic staff.
• Directed the academic budget process, optimizing resource allocation and managing annual expenditures.
• Led the self-study process for accreditation, including criteria development, evidence organization, and planning for final accreditation visits and displays.
Harrington College of DesignCommunication Design Department Chair
Apr. 2006 - Aug. 2013Chicago• Established and launched a Bachelor of Fine Arts program, marking a milestone for Chicago’s academic landscape.
• Developed and implemented Master of Arts and Master of Fine Arts programs in Communication Design in collaboration with faculty members.
• Directed the Communication Design curriculum, ensuring alignment with programmatic goals and industry standards.
• Created and managed a client partnership program, enabling students to tackle real-world design challenges as part of their coursework.
• Supervised the in-house design team, producing internal visual communication materials for all academic departments.
• Managed a faculty team of 15 adjunct instructors and 2 full-time employees, fostering professional growth and collaboration.
• Developed and managed the departmental budget, ensuring financial sustainability throughout the year.
• Contributed to institutional strategic planning efforts by implementing initiatives tailored to the Communication Design Department.
Wilson Sporting GoodsSenior Designer
Jan. 2005 - Dec. 2006Chicago, IL• Conceptualized, designed, and produced graphics, packaging, and collateral materials for sports equipment. • Collaborated with industrial designers on new product initiatives. • Worked closely with clients and vendors to achieve comprehensive design objectives.
AmbrosiSenior Art Director
Jan. 2000 - Dec. 2006Chicago, IL* Conceptualized, designed, and oversaw the production and installation of retail-based graphics (event and permanent), logotypes, advertisements, and collateral materials.
* Mentored junior designers in all aspects of their roles, fostering professional growth and development.
* Worked directly with clients and vendors to achieve comprehensive design objectives.
* Collaborated with clients such as Sears, Sunbeam, JCPenney, Macy's West, The Bon-Ton, Kmart, h2o Plus, Subway, Bang & Olufsen, Duty Free Americas, The Great Indoors, VF Jeanswear, and PetSmart.
The International Academy of Design and TechnologyAdjunct Faculty Member
Jan. 1997 - Apr. 2006Chicago, ILTaught graphic design classes to various college levels as a member of the adjunct graphic design faculty.
Image By DesignSenior Art Director
Aug. 1995 - Jan. 2000Niles, IL• Conceptualized, designed, produced, and installed retail-based graphics, logotypes, advertisements, and collateral materials.
• Mentored a junior designer in all aspects of her role, supporting skill development and job performance.
• Worked directly with clients and vendors to achieve comprehensive design objectives.
•Clients included Sears, Fruit of the Loom, Burlington Coat Factory, Fabri-Centers of America, The Sports Authority, Waldo's Dollar Mart, the U.S. Navy, and Mattel Toys.
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