JD Dance CompanyAssistant Director
Apr. 2013 - Nov. 2023Greater Los Angeles Area-Develop and implement both print and digital marketing strategies to increase client growth, brand awareness, and partnership/performance opportunities
-Create the design branding for JD Dance Company, adjust as it best suits the direction of the company
-Manage the growth and interaction of all social media accounts (Instagram- 342% organic growth, Facebook- 500% organic growth, Youtube- 1200% organic growth) and website
- Assume the role of Project Manager: Implement new schedules, new classes, onboard new students, hire and manage student interns, plan and coordinate company events and external performances and competitions, manage all fundraising efforts and coordinate with clients on individual finance efforts
- Instruct daily classes, develop lesson plans, choreography, conditioning exercises and accurately demonstrate technique and movement
- Complete all garment tailoring projects, merchandise buying, and branded apparel design and marketing
- Conduct competitive analysis and research paid advertising to begin implementing strategic targeting in the near future