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Work Background
Lou's CookiesFounder
Aug. 2024Orange County, California, United StatesWe don't just bake cookies. We're growing our legacy. From Granny Lou's kitchen to our modern home bakery, we craft each batch from scratch in an effort to make our role models proud and build a better future for the next generation. To that end, we donate 10% of all proceeds to National Coalition Against Domestic Violence (NCADV). Indulge in a quality treat and do good with each bite. Welcome to Lou's family!
MAC Dance CompanyFounder
Mar. 2024Los Angeles Metropolitan AreaProfessional Dance Services
Salsa | Bachata | Cumbia | Merengue | Cha Cha | Rumba | Bolero | Swing | Tango | Waltz | Foxtrot | Paso Doble | Polynesian | Ballet Folkorico | Jazz | Acro | Contemporary | Afro-Cuban | Hip Hop Weddings, Quinces & Party Packages
Group and couples dance lessons, choreography, onsite rehearsals, MC services, music editing and more MAC Dance Company
All-ages ballroom, latin, jazz, contemporary, hip hop, and traditional performing and competition teams Live Dance Entertainment
Individual and group performances in a variety of genres for large scale events and private gatherings Professional Choreography
Choreographer-for-hire for independent and company dancers, critiques and cleaning of routines Community Cultural Education
Community engagement and cultural education through performances, lectures and hands-on experiences Dance Workshops & Conventions
Intimate, in-house studio dance workshops and large-scale dance conventions instruction
Managed ResourcesMarketing Specialist
Mar. 2020 - Jul. 2024Long Beach, California, United States- Manage all Marketing tech, campaigns, assets, communications and strategy for both Managed resources, Inc. and its subdivision CodingAID
- SEO strategy and maintenance (SERanking, Google Analytics, Google Ads)
- Website content development and user experience design
- Graphic design for digital and print marketing, sales and internal communications
- Organic & paid social media management
- Marketing content development (webinars, whitepapers, case studies, etc.)
- Visual brand development & brand integrity management
- Marketing analytics & reporting
LaserficheContent Marketing Associate
Jan. 2020 - Mar. 2020Greater Los Angeles AreaResponsible for generating leads and organic traffic by creating blog content that ranks high in search engine results and is relevant to Laserfiche’s product offerings. Maintain ownership over the end-to-end blog production process, including mining for topics/keywords, writing blog posts, assigning blog posts to other writers, publishing blog posts, reporting on performance metrics and more.
LaserficheSocial Media Associate
Jan. 2016 - Jan. 2020Greater Los Angeles Area-Daily paid and organic campaign and engagement maintenance and content creation for the social media accounts of Laserfiche, including Facebook, LinkedIn, Twitter, Instagram and the Empower Conference App. -Develop and implement monthly and quarterly social media content calendar covering all aspects of company promotional materials and events.
-Copywriting and staff management of Laserfiche Blog on a variety of subjects, including thought leadership content, lead generation pieces, and company culture/recruiting initiatives.
-Creating digital graphics to utilize for daily social media posts.
-Occasional back-end website maintenance and copy editing through Wordpress administrative console.
-Operating as a part of the Digital Marketing/Demand Generation team, working closely with Marketing Communications, HR, Recruiting, PR, Executives and Vertical Marketing team on a daily basis.
-Presenting at the Laserfiche Empower 2018 & 2019 conferences on "How to Win At Social Media Promotion"--one of the highest-rated classes each year.
LaserficheCustomer Service Associate
Jan. 2015 - Jan. 2016-Created targeted customer nurturing campaigns for sales department.
-Daily communications (phone, email) with customers for quality control, up-selling and event invitational purposes.
-Working closely with channel sales team and internal consulting team to develop opportunities from marketing-qualified leads.
-Daily maintenance of the global lead queue within Microsoft Sharepoint, and then Salesforce & Pardot.
JD Dance CompanyAssistant Director
Apr. 2013 - Nov. 2023Greater Los Angeles Area-Develop and implement both print and digital marketing strategies to increase client growth, brand awareness, and partnership/performance opportunities
-Create the design branding for JD Dance Company, adjust as it best suits the direction of the company
-Manage the growth and interaction of all social media accounts (Instagram- 342% organic growth, Facebook- 500% organic growth, Youtube- 1200% organic growth) and website
- Assume the role of Project Manager: Implement new schedules, new classes, onboard new students, hire and manage student interns, plan and coordinate company events and external performances and competitions, manage all fundraising efforts and coordinate with clients on individual finance efforts
- Instruct daily classes, develop lesson plans, choreography, conditioning exercises and accurately demonstrate technique and movement
- Complete all garment tailoring projects, merchandise buying, and branded apparel design and marketing
- Conduct competitive analysis and research paid advertising to begin implementing strategic targeting in the near future
ZumbaZumba & Fitness Instructor
Aug. 2012 - Oct. 2019Greater Los Angeles Area-Develop and lead group and private fitness classes
-Develop and implement both print and digital marketing strategies to increase clientele
-Schedule individual training sessions with private clients, develop and execute personalized fitness regimens
- Become a source of education on physical fitness, proper exercise and dance technique, physical therapy and dietary guidelines
Fuzion Electric Inc.Safety Coordinator
Jan. 2012 - Jan. 2013Remote - Huntington Beach, CA
American ApparelLead Cashier/Sales Associate
Sep. 2011 - Dec. 2011Orange County, California Area
AmeriCorps VISTAAmeriCorps VISTA Summer Associate
Jun. 2011 - Aug. 2011Des Moines, Iowa AreaPromoted social engagement in the City of Newton, IA through community action projects with local groups and non-profits such as the Golden Kiwanis, Local Historians Club, The Masons Guild, and, primarily, the Centre for Arts and Artists. Assisted in organizing and event managing the 9th annual Iowa Sculpture Festival.
Interviewed local artists and wrote articles to be published into an educational guide for local tourism efforts.
Assisted in teaching Fine Arts lessons to educational groups such as the Loving Hands Daycare and Progress Industries.
Jamba JuiceBarista
Mar. 2011 - Oct. 2011Huntington Beach, CA
Chelsea McIntyre ArtIndependent Artist
Aug. 2010 - Oct. 2024Greater Los Angeles AreaWork In Progress Portfolio.
Pacific SunwearBrand Manager/Sales Associate
Dec. 2008 - Jan. 2011Costa Mesa, CA
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