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Work Background
ApexBrasilAnalista de negócios
Mar. 2025Brasília, Distrito Federal, Brasil
ApexBrasilInternational Head
Dec. 2024 - Mar. 2025Brasília, Distrito Federal, Brasil
Regional Offices Manager – ApexBrasil
Present | Brasília, Federal District, Brazil As the Regional Offices Manager at ApexBrasil, I am responsible for overseeing the operations of five domestic offices and eleven international branches. My role encompasses strategic and budgetary planning for all offices, ensuring smooth administrative processes while managing human resources, including direct hires and expatriate placements. Key responsibilities include: • Leading a team of over 60 employees located across various regions outside the company’s headquarters. • Coordinating high-level events, including presidential missions, to promote Brazilian exports and attract foreign investment. • Overseeing operational performance, resource allocation, and strategic initiatives across all branches to align with ApexBrasil’s global objectives. This role requires strong leadership, strategic management, and event coordination capabilities to position ApexBrasil effectively in international markets.
ApexBrasilGeneral Manager
Dec. 2021 - Dec. 2024Brasília, Distrito Federal, BrasilCOO
Full-time full-time
Nov 2021 - Present · 4 mosNov 2021 - Present · 4 mos
Bogota,D.C., Capital District, ColombiaBogota,D.C., Capital District, Colombia
Institutionally represent Apex-Brasil to its stakeholders/partner countries in South America. Respond legally by the Agency in Colombian territory and manage Bogotá´s office. Support Apex-Brasil's internationalization and investment attraction policies aimed at South American markets; Support the production of market studies on demand by Apex-Brasil companies and institutional partners. Guide Brazilian companies in their entry into the South American markets, through the knowledge of the countries in question, challenges, opportunities, and instruments of economic cooperation. Maintain constant relationships and strategic alliances with authorities, local business representatives to prospect opportunities for the promotion of exports and the internationalization of Brazilian companies in the region. Represent Apex-Brasil in meetings and events related to foreign trade and investments, promoted by public agencies or South American or Brazilian business institutions. Expand the network of contacts with potential service providers through active prospecting, selection, and qualification of resources to be recommended to Brazilian companies
Apex-BrasilRegional Representative
Nov. 2020 - Nov. 2021Bogota,D.C., Capital District, ColombiaInstitutionally represent Apex-Brasil to its stakeholders/partner countries in South America. Respond legally by the Agency in Colombian territory and manage Bogotá´s office. Support Apex-Brasil's internationalization and investment attraction policies aimed at South American markets; Support the production of market studies on demand by Apex-Brasil companies and institutional partners. Guide Brazilian companies in their entry into the South American markets, through the knowledge of the countries in question, challenges, opportunities, and instruments of economic cooperation. Maintain constant relationships and strategic alliances with authorities, local business representatives to prospect opportunities for the promotion of exports and the internationalization of Brazilian companies in the region. Represent Apex-Brasil in meetings and events related to foreign trade and investments, promoted by public agencies or South American or Brazilian business institutions. Expand the network of contacts with potential service providers through active prospecting, selection, and qualification of resources to be recommended to Brazilian companies.
Apex-BrasilVisitor Journey, Retail, Food and Beverages Analyst - Brazilian Pavilion at Dubai 2020 World Expo
Dec. 2019 - Nov. 2020Dubai, United Arab EmiratesAs the Head of the Visitor Journey for Brazil's participation in the 2020 World Expo, I created an unforgettable experience for visitors through audiovisual technologies and innovative approaches. My primary goal was to showcase Brazil's unique culture and promote the country's best features through immersive and engaging displays. In addition to developing the visitor journey, I managed the retail and food & beverage operations, ensuring visitors had access to the finest Brazilian products and cuisine. By combining these initiatives, we created a cohesive country narrative highlighting Brazil's very best. Over six months, I led the charge in ensuring every visitor left our pavilion with a deeper understanding and appreciation of Brazil. My dedication and expertise helped make Brazil's participation in the 2020 World Expo a resounding success, leaving a lasting impression on all who attended.
Apex-BrasilInternational Business Developer
Apr. 2015 - Dec. 2019Setor Bancário Norte, Quadra 01, Lote 11As an International Business Developer at the Business Promotion Division of Apex-Brasil, my mission was to help Brazilian companies succeed in international markets. I achieved this by promoting their businesses through various initiatives, such as Trade Fairs, Official Government Trade Missions, and Marketing Relationship actions. At Apex-Brasil, I was part of a highly-skilled team that fostered initiatives that supported Brazilian companies in expanding their international sales. Our focus was on promoting their products and services and building long-lasting relationships with their clients. One of our key strategies was to leverage sports and cultural events as catalysts to help these companies engage their clients and strengthen their business relationships. This approach was highly influential in facilitating successful deals and creating new opportunities for Brazilian businesses. As an International Business Developer, I took great pride in contributing to the growth and success of Brazilian companies in the global marketplace.
Apex-BrasilMarketing Relationship Coordinator
Dec. 2014 - Apr. 2015Brasília Area, BrazilAs a Marketing Relationship Coordinator at Apex-Brasil, I focused on managing the E-Commerce and Marketing Relationship activations within the organisation's scope of actuation. In this role, I oversaw the team that worked experiences for guests from Brazilian companies at high-profile events in 2015, including the Professional Bull Riders Las Vegas, PGA Atlanta, ATP Tour Finals, and Brazilian F1 Grand Prix. My team and I were dedicated to ensuring guests had an unforgettable experience at these events, which helped promote Brazilian companies and build strong business relationships. This approach was highly effective in helping these companies to expand their reach and secure new business opportunities. Additionally, I was instrumental in driving the e-commerce project, where we worked closely with major retailers worldwide to establish a bridge between Brazilian companies and online retailers. This initiative helped to promote Brazilian companies at both the business-to-business and business-to-consumer levels, creating new opportunities for growth and success. Overall, as a Marketing Relationship Coordinator at Apex-Brasil, I was proud to play a crucial role in driving the success of Brazilian companies in the global marketplace, helping them to expand their reach and secure new business opportunities.
Apex-BrasilInternational Business Analyst
Jan. 2013 - Dec. 2014Brasília Area, BrazilAmong my duties in this role, was brand and marketing management for Apex-Brasil on its marketing events like the 2014 FIFA World Cup, Professional Bull Riders, IndyCar, Carnaval, Grand Prix, and in MotoGP also.
Apex-BrasilGraphic Designer
Dec. 2007 - Dec. 2012Brasília Area, BrazilGraphic Designer for the internal and external clients of Apex-Brasil. During this period of time I was responsible for designing many of the projects that the agency had in trade fairs and missions. I also created several visual identities for the agency's events and programs like Formula Indy, Carnival and BeBrasil. I also created the concept for many of the Market Intelligence studies, managed and interfaced the relationship between its advertising agencies and Apex-Brasil itself and worked as a marketing consultant for the intial phase of the BeBrasil project on 2012.
Nova SBArte-Finalista / Artwork studio
Mar. 2007 - Jul. 2007Brasília Area, BrazilAt Nova Sb I was one of the responsibles for the artwork studio in which the campaigns we finalized to send to the vehicles of the printing press as well as the digital vehicles. The list of clients back then was big, and the names worth remembering are CAIXA and Ministry of Transport.
Bees PublicidadeArte Finalista / Artwork studio
Jan. 2005 - Dec. 2007Lago Sul, Brasília, DFAt Bees Publicidade I the responsibles for the artwork studio in which the campaigns were finalized to send to the vehicles of the printing press as well as the digital vehicles. The list of clients back then was big, and the names worth remembering are IESB, Brasília Convention and Visitors Bureau, LiquidaDF and Conjunto Nacional.
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