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Work Background
The Vrooman Group, Inc.
President
Apr. 2013
Miami/Fort Lauderdale Area
Full service marketing agency, specializing in search engine marketing and CRM integration for small and medium sized businesses.
University of Miami
Director of Marketing and External Relations
Oct. 2008 - Apr. 2013
UM Division of Continuing and International Education
Transformed continuing education division marketing into a system that makes data-driven decisions using integrated technology.
Town of Cutler Bay
Mayor
Apr. 2006 - Nov. 2010
Successfully lead first town council in establishing all functions of new municipality. Created largest solar energy (PACE) funding network in the US, increased park acreage by 5X at no cost to town, maintained a $22 million budget and build $11 million reserve account.
Zoological Society of Florida (Zoo Miami)
Marketing Director
Oct. 2001 - Oct. 2008
Increased attendance and membership at major attraction every year to meet revenue goals. Built strategic partnership with Apple Corporation to produce and promote first-ever podcast tour of a zoo. Partnered with Nickelodeon for to bring their to intellectual property (Diego) to the zoo to cross market new exhibit.
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