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Work Background
The Vrooman Group, Inc.President
Apr. 2013Miami/Fort Lauderdale AreaFull service marketing agency, specializing in search engine marketing and CRM integration for small and medium sized businesses.
University of MiamiDirector of Marketing and External Relations
Oct. 2008 - Apr. 2013UM Division of Continuing and International EducationTransformed continuing education division marketing into a system that makes data-driven decisions using integrated technology.
Town of Cutler BayMayor
Apr. 2006 - Nov. 2010Successfully lead first town council in establishing all functions of new municipality. Created largest solar energy (PACE) funding network in the US, increased park acreage by 5X at no cost to town, maintained a $22 million budget and build $11 million reserve account.
Zoological Society of Florida (Zoo Miami)Marketing Director
Oct. 2001 - Oct. 2008Increased attendance and membership at major attraction every year to meet revenue goals. Built strategic partnership with Apple Corporation to produce and promote first-ever podcast tour of a zoo. Partnered with Nickelodeon for to bring their to intellectual property (Diego) to the zoo to cross market new exhibit.
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