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Work Background
Bain & CompanyCommercial Excellence Practice Consultant
Dec. 2022Los Angeles, California, United States- Develop and scale Bain's offerings aimed at transforming our clients' B2B GTM capabilities
- Shaping world-class IP & methodologies on B2B sales, marketing, and customer experience
- Driving Bain’s internal GTM —working across teams to bring offerings to market, align commercial priorities, and accelerate adoption of Bain’s solutions.
- Leading high-impact strategic initiatives, partnering with executives to define strategic roadmap and enhance internal execution.
DeloitteCustomer & Marketing Manager
May. 2022 - Dec. 2022Los Angeles, California, United States- Led GTM strategy and execution for B2B marketing and customer experience transformations across Fortune 500 clients.
- Developed commercial operations strategies to optimize marketing, sales enablement, and revenue growth.
- Partnered with C-level stakeholders to define and implement strategic initiatives, driving cross-functional execution.
Deloitte ConsultingCustomer & Marketing Senior Consultant
Sep. 2020 - May. 2022Los Angeles, California, United States- Designed and implemented B2B GTM strategies, improving sales & marketing alignment for enterprise clients.
- Led digital and commercial transformation efforts, driving improvements in retention, engagement, and revenue impact.
- Managed large-scale commercial strategy initiatives, bridging marketing, sales, and product teams.
NomiBrand Experience Strategy
Jun. 2020 - Sep. 2020- Managed a human-centered design approach for the validation of market needs in the consumer beauty industry.
- Performed user research and managed insights projects for the development of a brand-forward growth strategy.
- Created powerful tools and frameworks to design user experiences that align to the brand vision.
Amazon Web Services (AWS)Sr. Product Manager Technical Intern
Jun. 2019 - Aug. 2019Greater Seattle Area- Drive strategy to improve customer cost management experience for Amazon Web Services product, based on business targets, in-depth data analysis, and clear understanding of customer needs.
- Determine new product development opportunities and develop short and long-term roadmap, while contributing to the overall AWS product line strategy.
- Clearly define product positioning and value proposition to ensure organization can effectively communicate product benefits.
Deloitte ConsultingConsultant
Aug. 2016 - Jul. 2018Washington D.C. Metro Area- Led design and development of a new custom web application used for knowledge-sharing in military health organizations, modernizing and transforming legacy platform
- Managed design and deployment of custom invoice and staff management web applications, saving client about 550 man-hours with web-enablement of key business processes worldwide for 29 military facilities
- Executed future state analysis on an enterprise-wide grants management platform storing over 400 thousand grant records, used as critical input to update and refine product roadmap
Deloitte ConsultingBusiness Technology Analyst
Aug. 2014 - Aug. 2016Washington, District of Columbia, United States- Led launch of a user adoption and awareness campaign to drive increase in users
- Directed user research initiative, interviewing and documenting pain points to persuade leadership to realize major potential improvements on product roadmap
- Defined and refined client requirements for modifications to organizational websites, reducing time to deployment through implementation of an updated iterative requirements procedure
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