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Network Power<100 people
Roles
🔥66%
Startup Founder
💸66%
Marketing
✨66%
Business Owner
Geos
🇬🇧33%
United Kingdom
Work Background
INTERTECK KATALCEO
Apr. 2015 - Nov. 2024São Paulo / Belo Horizonte* Strategic planning for further development of the group * Sales and Marketing strategies * Product portfolio management * Negotiation with international suppliers to start distribution in Brazil * Production and Quality Control policies * Finance management * Human Resources policies
EssilorCategory Product Manager - Sunwear & Variable Tint Lenses
Jun. 2013 - Mar. 2015Rio de Janeiro• Category Development
• Trade Marketing
• Market Potential Analysis
• Product MIX and Distribution Channel Management
• Product Positioning
• Pricing Strategy
• Sales Campaigns
Transitions OpticalSr. Regional Sales Manager - Brazil
May. 2010 - May. 2013Sumaré São Paulo• Trade Marketing for lenscasters partners
• Management of the "Transitions Labnetwork” relationship program with optical laboratories
• Market Potential Analysis
• Product MIX and Distribution Channel Management
• Sales Goals and Trade Marketing support negotiation
• Sales Incentive Campaigns for optical trade partners
• Sales trainings
• Taylor Made Point of Sales projects for National Retail Chains
CDHU - State Department of Housing São PauloAdvertising Manager
Sep. 2009 - Apr. 2010São Paulo• Responsible for R$180 MM advertising budget at State Department of Housing São Paulo • Briefing for advertising campaigns • Media negotiation and buying • Public relations / events / Trade shows
IMPRENSA EditorialSales Manager
Jun. 2008 - May. 2009São Paulo• Advertising sales for Revista Imprensa e Portal Imprensa, major communication magazine and website focused on journalists
• Sponsorship sales and Special Projects Management for advertisers
• Trade Marketing
GO EYEWEAR (General Optical)Marketing Manager
Mar. 2007 - May. 2008São Paulo• Trade Marketing
• Launch of Ana Hickmann Eyewear at the European Market
• Brand Portfolio Management
• Media buying • Creation of Advertising Campaigns
• Creation of Point of Sales Materials
TaxiMania Marketing & MídiaMarketing & Operations Manager
Mar. 2002 - Mar. 2007São Paulo• ANJOS DA CIDADE: Special Project focusing on Brand Building and Social Recognition for the Brand ITAU SEGUROS
• TAXIDATA: Research and Analysis of street and road conditions of São Paulo City based on informaton captured by Taxi drivers • Educational program development for Taxi drivers of São Paulo
Jobson PublishingGeneral Manager - Mercosul
Sep. 1999 - Jan. 2002São Paulo• Revista Universo Visual: editorial concept and launch project at Mercosul Area (Brazil / Argentina / Uruguay / Paraguay)
• Quantitative Research of the lens market (Mercosul)
• Advertising Sales in the Mercosul for 20/20 América Latina e Universo Visual Magazines at the ophthalmic Trade
AbbottProduct Manager - Diagnostics Divison
May. 1998 - Mar. 1999São Paulo• Product development and market research
• Sales forecast
• Pricing Strategy
• Trade Marketing
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