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Network Power<100 people
Roles
🔥66%
Startup Founder
💸66%
Marketing
66%
Business Owner
Geos
🇬🇧33%
United Kingdom
Work Background
CEO
INTERTECK KATALCEO
Apr. 2015 - Nov. 2024São Paulo / Belo Horizonte* Strategic planning for further development of the group * Sales and Marketing strategies * Product portfolio management * Negotiation with international suppliers to start distribution in Brazil * Production and Quality Control policies * Finance management * Human Resources policies
Category Product Manager - Sunwear & Variable Tint Lenses
EssilorCategory Product Manager - Sunwear & Variable Tint Lenses
Jun. 2013 - Mar. 2015Rio de Janeiro• Category Development • Trade Marketing • Market Potential Analysis • Product MIX and Distribution Channel Management • Product Positioning • Pricing Strategy • Sales Campaigns
Sr. Regional Sales Manager - Brazil
Transitions OpticalSr. Regional Sales Manager - Brazil
May. 2010 - May. 2013Sumaré São Paulo• Trade Marketing for lenscasters partners • Management of the "Transitions Labnetwork” relationship program with optical laboratories • Market Potential Analysis • Product MIX and Distribution Channel Management • Sales Goals and Trade Marketing support negotiation • Sales Incentive Campaigns for optical trade partners • Sales trainings • Taylor Made Point of Sales projects for National Retail Chains
Advertising Manager
CDHU - State Department of Housing São PauloAdvertising Manager
Sep. 2009 - Apr. 2010São Paulo• Responsible for R$180 MM advertising budget at State Department of Housing São Paulo • Briefing for advertising campaigns • Media negotiation and buying • Public relations / events / Trade shows
Sales Manager
IMPRENSA EditorialSales Manager
Jun. 2008 - May. 2009São Paulo• Advertising sales for Revista Imprensa e Portal Imprensa, major communication magazine and website focused on journalists • Sponsorship sales and Special Projects Management for advertisers • Trade Marketing
Marketing Manager
GO EYEWEAR (General Optical)Marketing Manager
Mar. 2007 - May. 2008São Paulo• Trade Marketing • Launch of Ana Hickmann Eyewear at the European Market • Brand Portfolio Management • Media buying • Creation of Advertising Campaigns • Creation of Point of Sales Materials
Marketing & Operations Manager
TaxiMania Marketing & MídiaMarketing & Operations Manager
Feb. 2002 - Feb. 2007São Paulo• ANJOS DA CIDADE: Special Project focusing on Brand Building and Social Recognition for the Brand ITAU SEGUROS • TAXIDATA: Research and Analysis of street and road conditions of São Paulo City based on informaton captured by Taxi drivers • Educational program development for Taxi drivers of São Paulo
General Manager - Mercosul
Jobson PublishingGeneral Manager - Mercosul
Sep. 1999 - Jan. 2002São Paulo• Revista Universo Visual: editorial concept and launch project at Mercosul Area (Brazil / Argentina / Uruguay / Paraguay) • Quantitative Research of the lens market (Mercosul) • Advertising Sales in the Mercosul for 20/20 América Latina e Universo Visual Magazines at the ophthalmic Trade
Product Manager - Diagnostics Divison
AbbottProduct Manager - Diagnostics Divison
May. 1998 - Mar. 1999São Paulo• Product development and market research • Sales forecast • Pricing Strategy • Trade Marketing
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