Jayson HomeDirector of Ecommerce
Jun. 2016Greater Chicago AreaOversee our web department and online sales of the brand. Manage the look and feel of the company website and responsible for generating sales via online channels. Oversee digital marketers, web and software developers who contribute to website traffic, design and structure. -Experience in design and re-platforming of website.
-Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.
-Develop and implement ecommerce strategy in order to improve website performance.
-Work with developers to improve website speed.
-Oversee and manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media.
-Develop content calendar and oversee website uploads and landing pages development.