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Work Background
KaleraDirector of Marketing
May. 2024Denver, Colorado, United StatesLeads strategic marketing for a controlled-environment agriculture farm, launching new products across national retail and foodservice channels. Drives brand awareness through creative campaigns, events, and partnerships, positioning Kalera as a leader in sustainable, fresh produce. Manages cross-functional projects, integrating product information, sales data, and internal communications to support seamless collaboration. Directs data-driven marketing, leveraging consumer insights and retail analytics to enhance product performance and pricing. Leads digital marketing initiatives, including website development and Instacart strategy, to boost online engagement, traffic, and sales.
Movement StrategyVP, Head of Marketing
Nov. 2021 - Apr. 2024Denver, Colorado, United States
Movement StrategyDirector, Head of Strategic Marketing
Feb. 2021 - Jan. 2022Denver, Colorado, United StatesOversees Movement Strategy marketing channels and leads research within new business development. Chelsea is responsible for ensuring all existing marketing efforts are in line with company values and priorities and looks for opportunities to further these efforts with new and emerging channels. This includes content/creative strategy, performance optimization, thought leadership, and a continuous effort to create new ways to drive agency success. Also, as a key lead within the dedicated pitch team, Chelsea leads research initiatives and resulting strategy. Chelsea works with potential clients throughout the pitch process, utilizing client data, primary and secondary research, and quantitative and qualitative executions to build a clear and concise path to insight that will inform strategy and creative campaigns.
Movement StrategyDirector of Data + Insights
Oct. 2018 - Feb. 2021Greater Denver Area• Design brand strategy, tailored to each client as core member of new business team, including CEO, ECD, and Director of Business Strategy
• Lead strategist in AOR pitches, presenting digital programs (from brand guidelines to all digital channel content management) supported by quantitative and qualitative data and research structures to win business
• Manage team of 4 across 3 global offices, ensuring uniqueness in category landscape and effectiveness against KPIs • Spearhead agency transformation, building the most advanced data software stack to include: MRI, Simmons, Global Web Index, Google Analytics, Crimson Hexagon, BrandWatch, Netbase, Domo, Datorama ++
• Build innovative entertainment client partnerships (TV, streaming) to grow business that led to new agency office, Los Angeles (Netflix, Prime Video, HBO Max)
• Effective coach for client partners to guide understanding, explaining complex metrics in ways that builds experience, buy-in, and creates success for brand
• Drive team building in personnel, taking department from individual players to a cohesive unit with opportunities for feedback, development, and significant promotions
Movement StrategySenior Manager
May. 2018 - Oct. 2018
Movement StrategyData Strategist
Sep. 2017 - May. 2018Greater Denver Area
AnomalyData Strategist
Aug. 2015 - Sep. 2017Greater New York City Area• Audience lead, differentiating storytelling for creative campaign strategy; designed unique thought starters, finding unseen factors within consumer research to connect brands in all new ways
Immersed in client business, working 1:1 with stakeholders, regularly visiting campuses and HQs for sessions; built fast "Kit Kat Thief" moment for Hershey, listening and locating the story within <10 retweets to create 648M viral impressions • Won agency award for Best Industry Change idea, creating "Stop or Go" model that increased agility and eliminated ongoing iteration process that diluted ideas through complex client corporate structures
• Simplified agency-wide strategic frameworks for consumer/audience behavior collection processes and online/offline success metrics; improved listening and research insights, including focus groups and surveys, to ensure smarter/faster data and sourcing
• Presented to C-Suite clients, communicating large-scale strategy with engaging, easy-to-understand decks; closed client with tailored audience segmentation pitch to create ranging campaign voices, targeting each market
ICED MediaLead Strategic Analyst
Jan. 2014 - Aug. 2015Greater New York City Area• Led market report development, including consumer insights, data visualization and actionable next steps for global Fortune 500 clients including Louis Vuitton, Kmart, and Ford
• Critical client-facing member of new business team that brought in over $1M in billings in FY 14
• Managed Hain Celestial, Kiehl's, and Louis Vuitton, brands with over 100K followers, doubling followers in the course of a year on Facebook and increasing Pinterest followers more than 5x
ICED MediaSenior Community Manager
Jan. 2013 - Jan. 2014New York, NY
Millennial YouthFreelance Writer & Editor
Jul. 2012 - Nov. 2012Greater New York City AreaWrote stories geared towards middle school, high school, and college students in areas of health, fitness, and outdoor activities
Hilsinger Mendelson EastSocial Media Intern
Jul. 2012 - Sep. 2012New York, New York
5280 MagazineFreelance Writer
Jun. 2012 - May. 2013Denver, CO• Wrote weekly briefs in sports and recreation, culinary, and visual arts sections
• Used WordPress for publishing and editing stories
Hilsinger Mendelson EastDigital Media Assistant
Jun. 2012 - Dec. 2012Greater New York City AreaCreated and managed the social media campaigns of bestselling authors like Kate White, editor in chief of Cosmopolitan Magazine; Pam Peeke, author of New York Times Bestselling book The Hunger Fix; and Alana Stewart, celebrity, model, and president of the Farrah Fawcett Foundation
Designed infographics for use in campaigns, including for BULLY, the companion novel to the acclaimed film
Managed and tracked multiple clients’ social media accounts
Tracked clients’ social media analytics
5280 MagazineEditorial Intern
Jan. 2012 - Jun. 2012Denver, ColoradoPitched and wrote stories for 5280 newsletters, blogs and magazines Fact-checked and edited articles
Boulder WeeklyIntern
Jan. 2011 - May. 2011Boulder, ColoradoWriting stories for the paper and online editions, which include: cuisine stories, Boulderganic columns, Elevations stories and Tidbites. Organizing press releases and assisting Managing and Special Editions Editors.
Wrote March 31 cover story, “The Elephant in the Classroom” Wrote breaking news stories for BoulderWeekly.com
National Lacrosse LeagueFeatures Intern
Jan. 2010 - May. 2010Finding, researching and writing stories about players and teams in the National Lacrosse League, to be featured on NLL.com.
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