Requests
3
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
🧨100%
Consulting
Geos
🇺🇸50%
United States
Work Background
Various CompaniesCommunications Consultant
Mar. 2020 - Nov. 2024• Strengthened and increased persuasiveness of technical project proposals by reviewing content for brevity, readability, and consistency and weaving in key messaging and impact statements. Engaged other expert team members to check accuracy, clarify language, incorporate feedback, and suggest novel language as appropriate.
• Researched trends to develop written content, including talking points and letters, for executive leadership, further establishing the voice and trustworthiness of top company talent to articulate strategic messaging and storytelling in a refined and individualized manner.
• Designed and led online and in-person training sessions to orient 200 technical staff and communications specialists on the principles and processes of writing, editing, and story research. I further developed their capacity by providing constructive editorial feedback on how to im-prove their content.
• Developed and reviewed fact sheets that highlighted U.S. investments and project accomplishments, synthesizing language from policy documents and technical applications.
• Strengthened projects’ reports, rapid assessments, branding and marketing strategies, and other key outputs by proofreading and copyediting written material and fact-checking authors and subject matter experts. Adapted language to adhere to plain language policies and ensure consistency and accuracy, especially when products were drafted by multiple authors.
USAIDDevelopment Outreach Communication Specialist-Writer
Mar. 2014 - Mar. 2019Manila, Philippines• Collaborated with project partners in the Philippines, Pacific Islands, Mongolia, and the United States to develop multimedia stories covering a variety of topics within the health, economic growth, governance, education and environment sectors.
• Reviewed publications adhering to style requirements, and editing content for accuracy, clarity, branding, and other considerations.
• Worked remotely with bureaus in Washington, D.C., to provide mission-cleared material and content for congressional testimonies and to fulfill quick-turnaround requests.
• Wrote press releases for distribution by U.S. Embassies in the Philippines and Pacific Islands, gaining positive and prominent media mentions by top news outlets.
• Edited 10+ speeches a month for the U.S. Ambassador, USAID Mission Director, USAID staff, and visitors from Washington, D.C. Worked with technical leads to ensure accuracy. • Directed social media campaigns that resulted in an 800 percent increase in engagement from 72,000 in 2017 to more than 630,000 in 2018. Maintained an editorial calendar. Consulted technical teams to conceptualize content and identify relevant subjects.
• Designed a template to easily and accurately collect social media content from project partners, resulting in more timely and relevant social media posts.
• Made fact sheets to enhance public understanding of USAID’s role on development issues.
• Helped create handbooks covering USAID’s local project portfolios. The Agency distributed these portfolios to local governments, partners, and offices in Washington, D.C.. Other Asia missions adopted it. • Developed a style guide, editorial procedures, fact-checking lists, and storytelling templates to improve consistency and efficiency among USAID staff and partners.
• Conducted writing workshops and developed training materials for over 500 staff and project partners.
• Helped maintain and update website content website, including with cleared materials and SEO suggestions.
LV Universal Manpower ServicesSenior Account Manager, Australia Division
Jan. 2014 - Mar. 2014Parañaque City, Metro Manila, Philippines· Ensured speedy and safe deployment of skilled Filipino workers to Australia by overseeing recruitment, interviews, trade tests, job placement, visa processing, and post-deployment care.
· Introduced marketing elements and consistent messaging to a start-up company that had no communications strategy in place, creating a branded experience and building trust among clients.
· Designed workflow procedures and managed relationships with employers, trade testing facilities, and lending companies to improve applicant and employer experience, resulting in applicants regularly referring others for job placement services.
Taller San JoseCommunications Consultant
Jan. 2012 - May. 2012Remote WorkDevelop stories and deliver donor and employee communication materials; Provide messaging recommendations; Conduct virtual training for department's new hire.
Taller San JoseCommunications Manager
Nov. 2008 - Jan. 2012Santa Ana, CADeveloped communication strategies to support the organization's $3.1 million budget; Developed messaging platform and talking points across all organization; Introduced employee communications program, including newsletters, workshops, and branding guidelines; Designed press kits and secure media coverage; Prepared key stakeholders for media appearances; Represented the organization as needed in corporate social responsibility committees, corporate giving programs, and various community workshops.
Taller San JoseDevelopment Officer
Jul. 2004 - Nov. 2008Santa Ana, CAOversaw execution of direct mail and fundraising campaigns; Coordinated donor cultivation and fundraiser events; Managed donor database; Introduced data entry and reporting procedures; Processed donations; Developed content for donor communications.
Intch is a Professional Networking App for the Future of WorkSee more people like Liana on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
383122 people
22
FINANCE MANAGER - CFO @ Makati Development Corporation
33
Business Owner
26
Communications Specialist
141156 people
33
Business Owner
26
Communications Specialist
20
Associate Copywriter & Content Strategist @ WebFX