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Work Background
Director, Online (E-commerce)
The Estée Lauder Companies Inc.Director, Online (E-commerce)
Aug. 2022Tokyo, JapanOnline Commercial Team Lead for ELC Japan's portfolio of brands (10 brands under skincare/color cosmetics/fragrance/haircare) - Leading the team responsible for all aspects of e-commerce sales (brand.com & third-party platforms) and partnering with brand teams on leveraging the brand sites as a Flagship/Key consumer engagement platform - Responsible for online revenue and profit targets for ELC's brand portfolio (Estee Lauder, Clinique, MAC, Jo Malone London etc) whilst also identifying, developing and expanding ELC's 3PP (third-party) strategy at a corporate level for all brands. - Launched ELC on Zozocosme (Zozotown). Other 3PPs include Rakuten, @cosme etc. - Ensuring strong recruitment and retention strategies through CRM, Loyalty, Omni-Channel initiatives, Performance media and analyzing and acting upon data with the support of the Online/CRM/Media teams - Working in a fully bilingual (English/Japanese) environment
Senior Manager, Online (E-commerce)
The Estée Lauder Companies Inc.Senior Manager, Online (E-commerce)
Aug. 2020 - Aug. 2022Tokyo, Japan
Team Lead for B2C Commerce Cloud Customer Success Manager team
SalesforceTeam Lead for B2C Commerce Cloud Customer Success Manager team
Feb. 2020 - Aug. 2020- E-commerce Specialist supporting online revenue growth for clients in the Retail/Fashion/Beauty industry in Japan/Korea + select APAC regions. - Client accounts include Global major fashion, apparel, cosmetic/beauty retailers and also local Japan brands. Client websites spread across Japan, Korea, China, Singapore and other regions within APAC. - Providing strategic and tactical guidance post website-launch. Supporting client accounts to increase Traffic, improve CRM, Conversion and Revenue on their websites and accordingly drive traffic offline whenever necessary for Omnichannel. - Customer communications done fully in Bilingual languages (English & Japanese)
Principal Customer Success at Commerce Cloud / E-commerce specialist for Fashion&Retail brands
SalesforcePrincipal Customer Success at Commerce Cloud / E-commerce specialist for Fashion&Retail brands
Jun. 2018 - Jan. 2020Tokyo, Japan
Senior Manager, Online Marketing: Loyalty, Integrated Marketing, Partnerships
Gilt.comSenior Manager, Online Marketing: Loyalty, Integrated Marketing, Partnerships
Jul. 2016 - Jun. 2018Tokyo, JapanManaging: - Gilt Japan's Online Loyalty program: Maintaining & developing new program benefits, digital campaigns & seasonal promotions (January Fukubukuro, Summer, Holiday campaigns etc), e-CRM + Lifecycle Marketing. Ensuring appropriate customer communication cadence and onsite customer experience. - Lead contact for developing Integrated Marketing communication to retail customers in order to support Business needs & revenue targets. - Leading partnership opportunities to help grow Gilt Japan's membership base - Gilt Japan's lead for all company's customer events & omni-channel strategy development: objectives range from PR/Brand Awareness goals from intimate VIP client centric events. Includes marketing plan development for each event.
Manager, Online Marketing: Loyalty, Partnerships & Events
Gilt.comManager, Online Marketing: Loyalty, Partnerships & Events
Jun. 2014 - Jun. 2016Tokyo, Japan
Executive Search - Consumer Markets Practice
Heidrick & StrugglesExecutive Search - Consumer Markets Practice
May. 2013 - Jun. 2014Tokyo, JapanHeidrick & Struggles International, Inc. (NASDAQ: HSII) is the global premier provider of senior-level Executive Search, Culture Shaping and Leadership Consulting services for the last 60 years. Handling global consumer clients in various sectors ranging from Fashion Luxury, Retail Apparel, Digital & Technology, Media & Entertainment, Leisure & Hospitality and more.
Consumer Marketing - Brand & Strategic Planner
Citigroup JapanConsumer Marketing - Brand & Strategic Planner
Apr. 2006 - Jan. 2012Tokyo, JapanRetail Marketing team (Consumer Loans, Credit Cards & Retail Banking). Focus areas were Branding, Consumer Research and Insights, Value Proposition development, Innovation (Smart Banking) projects, Strategy Development and Campaign Planning (offline and online). Heavy cross-functional work with local Product, Sales teams etc and cross-regional work with Global (NY) and Regional (Singapore) offices.
Mobile Marketing & Research Internship
Sony Corporation of AmericaMobile Marketing & Research Internship
May. 2005 - Dec. 2005Greater New York City AreaBi-lingual Eng/Jap Marketing intern. In-charge of research & business development to find US cellphone carriers (Verizon, AT&T, Sprint etc) that were interested in providing Japanese cartoon and anime content on their mobile phones to US consumers.
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