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Work Background
Nyrby, IncFounder
Jan. 2025New York, New York, United StatesFounder & CEO
Fordham UniversityDigital Campus Experience Manager
Mar. 2023New York City Metropolitan AreaCollaborating in cross-functional teams to strategize and implement enhancements to Fordham University's digital landscape. Aiming to improve student engagement and academic success by continually innovating and tailoring our digital interfaces and experiences to meet the diverse needs of Fordham's student body.
Bi County Scale & EquipmentUX Designer
Jul. 2022 - Mar. 2023West Babylon, New York, United StatesRedesigning Bi-County Scale and Equipment's website to increase conversion rates by simplifying navigation and researching customers' pain points, motivation, behaviors on the current site, and goals.
Farmingdale State CollegeUX Workshop Research Associate
Jun. 2022 - Jul. 2022Farmingdale, New York, United StatesLed a team of student research assistants from Farmingdale State College and Edinburgh Napier University, UK, during a workshop to investigate the role of mixed reality solutions for minor league baseball fans. Managed three UX research and design teams to create an evaluation strategy to uncover key fan-experience problems. Designed and prototyped solutions utilizing the collected qualitative and quantitative data from on-site interviews, surveys, task-walkthroughs, and observations.
David Rosenfeld Magic & MentalismUX Designer, Researcher, and Brand Manager
Sep. 2020 - May. 2022New York, United StatesContinuous client research, through interviews and post-performance observations. Produced empathy maps, user journeys, and personas. Identified goals when redesigning magic and mentalism tricks while considering limitations of technology. Strategize branding by producing logos, developing the entertainer’s persona, taking promotional photos, and selecting garments and prop design.
AmazonAmazon Design Challenge Participant
Oct. 2018 - Oct. 2018Farmingdale, New York, United StatesSelected to participate in a three-day design thinking challenge led by Amazon Interaction Designers to solve student-centered problems. Designed a solution while working in a cross-functional environment with other students and Amazon mentors.
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