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Work Background
bread & ButterCommerce Content Director
Mar. 2024New York, New York, United States• Lead the content, commerce and affiliate strategy for Late Checkout, a digital publication that covers news and trends across hospitality and travel.
• Manage editorial calendars for all publishing.
• Develop/execute newsletter strategy to grow our audience and build a digital ecosystem between the site, social, and email.
• Serve as editorial project manager – setting timelines for deliverables, coordinating with creative and marketing, and ensuring execution of content strategy.
Pardon Inc.Managing Editor
Jan. 2022 - Dec. 2022• Led the content/editorial strategy for The Discoverer, a travel site with a daily newsletter audience of 3+ million readers.
• Wrote, built, and edited all content (guides, features, interviews, and reviews) and newsletters for the two editorial brands under the Pardon Travel umbrella.
• Oversaw a team of three remote editors and writers, plus a diverse network of 20+ freelancers. • Managed timelines, budgets, milestones, and all deliverables during the six-month revamp of The
Discoverer (including exporting to a new CMS, focusing on SEO needs, and creating new email
templates).
• Worked closely with the marketing team on potential sponsored and branded content opportunities across social, email, and site content.
The InfatuationSenior Editor
Jan. 2019 - Jan. 2022• Managed a team of eight full-time editors and writers across seven city markets while also managing a diverse network of 50+ freelancers.
• Edited thousands of restaurant reviews, guides, newsletters, and social posts.
• Led three new market launches, including hiring local writers and photographers, editing all content, and project managing with clear deliverables and milestones (i.e. budgets, production schedules, asset creation, and marketing strategy).
• Acted as the main editorial point of contact for the product, marketing, and partnerships teams on all cross-functional projects and branded content.
• Worked closely with marketing and creative teams on asset creation for social campaigns, email newsletters, and custom site content.
The InfatuationStaff Editor
Mar. 2018 - Jan. 2019
The InfatuationCity Guides Editor
Oct. 2017 - Mar. 2018
Food & WineDigital Features Writer
Mar. 2017 - Aug. 2017Greater New York City Area• Wrote digital features (15-20 pieces per week) that covered food, travel, drinking, chefs, and pop culture for foodandwine.com.
Best Made Co.Customer Success Specialist
Nov. 2016 - Mar. 2017
FreelanceStrategist, Writer, and Editor
Aug. 2015 - Sep. 2017• Wrote travel and food content while backpacking across SE Asia, Australia, and New Zealand for publications including AFAR, Tasting Table, First We Feast, Huckberry, Eater, Paste, and Marriott Traveler.
R/GASocial Strategist, Mobile and Social Platforms
Nov. 2013 - Sep. 2015Austin, Texas Area• Developed creative campaigns and content strategies for such brands as Royal Caribbean, Fossil, Samsung, Pacifico, and ANZ.
• Supported the creative team in concepting/brainstorming sessions, acting as both a social strategist and copywriter.
• Worked directly with clients to incorporate feedback into a variety of social activations and campaigns.
• Covered all social copy needs for multiple clients across CPG, tech, finance, and sports/entertainment.
R/GACommunity Manager, Mobile and Social Platforms
Oct. 2012 - Oct. 2013Austin, Texas Area
SpredfastSocial Media Analyst
Oct. 2011 - Oct. 2012Austin, Texas Area
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