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Work Background
CACL FinancialMarketing Communications Manager
Jan. 2025United States
Tomlinson Bomberger Lawn Care, Landscape & Pest ControlMarketing Coordinator
Mar. 2021 - Jun. 2023United StatesExecute an annual marketing plan with an appropriate budget, strategies, tactics, and goals
Implement advertising efforts, including digital platforms, social media, print, television, radio, and sponsorships for all departments
Manage email marketing campaigns, including the strategy, design, implementation, and analysis of the campaign’s performance
Develop content for the company's domestic website to nurture leads and promote new service offerings
Manage brand assets and maintain brand quality standards
Collaborate with outside agencies for content creation for digital and print advertising Ensure all marketing efforts achieve business goals. Identify and execute improvements for processes, content, and lead generation.
Empire Education GroupMarketing Contact Analyst
Oct. 2019 - Jun. 2020Pottsville, PAUtilizing SendGrid to create emails for Open Houses, Hiring Events and Re-enrollment campaigns
Developed new strategies to enhance content for all email marketing messaging purposes
Updated the Google Business Listing for all 85 campuses, to assist with search ranking and to improve their online brand presence
Completed competitive analysis of various campuses to understand their advantages and disadvantages in the marketplace, in regard to: location, tuition price, program offerings, demographics and schedule flexibility
Empire Education GroupSocial Media Specialist
Jan. 2018 - Sep. 2019Pottsville, PennsylvaniaManaged Facebook and Instagram paid advertisement comments
Responded daily to Facebook and Instagram private messages.
Optimized 87 Facebook and Instagram pages with regards to the copy and images
Collaborated with bloggers on blog topics as well as to collect relevant blog content
Worked through WordPress to edit and publish blogs to our website bi-weekly
Gathered content of student work and holidays to publish each week to all of our social media
platforms
Maintained the Social Media Calendar, for all team members to access
Created a Social Media tracker, to analyze each school’s daily/monthly posting count and
engagement.
Implemented a monthly social media newsletter to showcase the top 10 performing schools
via Posting and Engagement as well as shared additional pertinent information.
Penn State World CampusVirtual Marketing Analyst Intern
Aug. 2017 - Dec. 2017State College, Pennsylvania AreaDeveloped a marketing database and deployment calendar of the team’s advertising media schedule, social media initiatives, virtual events and in-person events. Pulled and analyzed campaign and event analytics from Google Analytics and other platform reporting tools. Met regularly with team members responsible for digital media, traditional media, geo-targeted media, social media,virtual events, trade shows, and in-person events in order to gather a greater amount of data. Provided data-driven recommendations for campaign and/or event strategy optimizations.
D&H DistributingEtail/Retail Sales Support
Nov. 2016 - Jul. 2017Harrisburg, Pennsylvania AreaProcessed sales orders, and continuously ensured that they meet the margin and shipping window requirements. Answered emails with regards to orders, inventory availability and customer requests. Supplied inventory reports daily to certain customers and worked closely with the buying office to ensure continuous supply of products into our different warehouses. Managed numerous rebates on products in order to execute successful promotions and increase overall sales.
D&H DistributingMarketing Manager
Jan. 2016 - Oct. 2016Harrisburg, Pennsylvania AreaEstablished and cultivated business relationships with various vendors. Strategized with each vendor to develop strong marketing plans to help drive their business. Continuously, analyzed and researched data for vendors in order to identify marketing opportunities and measured success with detailed reporting.
D&H DistributingHousewares Sales Coordinator
Mar. 2014 - Dec. 2015Harrisburg, PennsylvaniaCommunicated daily with the inside sales representatives, outside sales representatives, vendors, and buyers. Ensured that all parties involved had the correct information regarding product knowledge and pricing quotes, when they were speaking to a customer. Assisted all of the sales representatives with inquires regarding: Product restrictions, price increases/decreases, and any type of information pertaining to any product. Performed research every day in order to find more opportunities for the company. Consistently searched for more efficient ways for the company to be more profitable. Coordinated conference calls, and or conference meetings, in order to discuss new vendors, new product lines, or how to increase the effectiveness of our division overall. I worked with our customers for forecasting products, as well as to create and plan promotions.
Hooke, Hooke & Eckman RealtorsOffice Administrative Assistant
Oct. 2013 - Mar. 2014Carlisle, PACompleted weekly task assignments, in a quick and efficient manner. Created marketing handouts and letter reminders to existing and new customers, as well as scheduled appointments for customers to view properties.
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