Asure SoftwareDirector, Demand Generation & Growth Marketing
Oct. 2021Greater Tampa Bay AreaAt Asure Software—a B2B SaaS provider of Human Capital Management (HCM) technology & payroll services—I design and execute integrated, multi-channel marketing campaigns that fuel demand generation, drive customer acquisition, and accelerate revenue growth. Working in close collaboration with five national sales teams and over 100 sales executives, I lead a high-performing marketing team dedicated to delivering impactful campaigns and personalized, stage-specific content that optimizes the buyer’s journey. • Own full-funnel demand strategy, elevating MQLs by 70% and increasing sales qualified opportunities by 48%, contributing to a $8M+ marketing sourced pipeline and 355% YoY growth.
• Lead and execute marketing strategies—including comprehensive lead nurturing and marketing automation workflows (HubSpot)—that drive high-quality inbound leads and boost MQL-to-SQL conversions.
• Own marketing-sourced pipeline and define goals for lead generation (MQLs), sales qualified opportunities (SQLs), and closed-won revenue contribution.
• Optimize marketing funnel performance through advanced segmentation and nurturing workflows, using data-driven analytics to enhance lead quality.
• Lead a high-performing team in executing strategic multi-channel campaigns, digital marketing, paid social, HQL vendors, content syndication, webinars, and email marketing.