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Work Background
The Guitar Center CompanySenior Marketing Manager
May. 2024 - Aug. 2024Westlake Village, California, United States
Windsor FashionsSenior Brand & Retail Marketing Manager
Dec. 2021 - May. 2023Los Angeles Metropolitan AreaTeam leader of 5 across events, PR, operations, mall marketing relationship management while owning development of key marketing campaigns. Created the campaign planning and execution milestone process and calendars. Managed $1MM+ retail marketing budget.
Optimized retail processes in response to significant retail footprint growth from 200 stores to roughly 320, including expansion to the Puerto Rico market.
TOMSSenior Manager, Channel Marketing
Jan. 2021 - Dec. 2021Los Angeles, California, United StatesLaunched brand and product marketing programs for TOMS eComm, in partnership with Global marketing team in tandem with the initial phases of a company rebranding.
Owned email marketing campaign strategy and website content.
Developed email format and messaging cadence as well as new site layout for Black Friday/Cyber Monday that resulted in double-digit YoY engagement.
Old NavyActing Marketing Director
Jun. 2019 - Feb. 2020San Francisco, California, United States- Accountable for responsibilities of Marketing Director during maternity leave
- Participant in commercial planning meetings, providing feedback and recommendations based on engagement trends and data
- Managed team of 5 across card marketing, promotional offers, digital media and omni-channel content
- Owner of US, Canada and Mexico marketing calendars
- Expert in US, Canada, Puerto Rico and Mexico consumer marketing rules & regulations
- Expert in ADA guidelines
Old NavySenior Marketing Manager, Commercial Plan Content
Nov. 2016 - Jun. 2019San Francisco Bay Area- Key role as team leader and cross-functional stakeholder, including merchandising, design, analytics, etc to ensure flawless integrated marketing messaging across channels
- Managed team of 3 to translate business strategies and develop data-driven creative briefs
- Planned and maintained content messaging and promo calendar and partnered with analytics team to develop site segmentation and personalization strategies
- Developed annual testing strategy roadmap to drive engagement, conversion and credit card acquisition tactics. Utilized learnings to effectively increase Black Friday and Cyber mobile and desktop site engagement year over year for 3 years
Old NavyMarketing Manager, Site & Content
Sep. 2015 - Nov. 2016San Francisco Bay Area- Responsible for e-commerce site strategy for the Men’s and Women’s Plus departments – two divisions that gained in market share while holding this position
- Collaborated with merchandising and leveraged data and consumer insights to develop new and innovative storytelling strategies that resonated with our customer - Owned all Guest Editor and Blogger strategic marketing, including partnership with PR and Social team to ensure consistent storytelling
Old NavyAssociate Marketing Manager, Site & Content
Nov. 2014 - Sep. 2015San Francisco Bay Area- Developed complex e-commerce marketing strategies and creative briefs to achieve sales forecasts
- Spearheaded cross-functional Guest Editor and Blogger campaign strategies, forming strategic partnerships with 3rd parties and bloggers to help develop brand equity in the e-commerce channels
- Developed and executed A/B tests to optimize campaign performance and executional strategies
- Developed and maintained weekly and quarterly KPI dashboards, ad hoc reporting, special test hindsighting. Summarized reporting with key insights and recommendations for improvements.
Old NavyAssociate Email Marketing Manager
Jul. 2013 - Nov. 2014San Francisco Bay Area- Crafted strategies and wrote creative briefs for email campaigns for a multi-million subscriber base
- Planned and implemented drop time testing optimization, resulting in the discovery of opportunity for $10MM annual incremental lift
- Monitored creation of marketing campaigns from end to end for flawless execution
ThreadflipBrand Manager
Apr. 2012 - Jul. 2013San Francisco Bay AreaFirst marketing hire in Bay Area clothing resale startup, reporting into the CEO where I lead end-to-end marketing campaigns across all user touchpoints. Established KPIs and reporting while building out marketing structure.
PiperlimeSocial Media Coordinator
Dec. 2010 - Apr. 2012San Francisco, CA- Developed & implemented strategies for Facebook, Twitter, Instagram & Blog platforms
- Engaged fans to create brand awareness & provided customer service on social platforms; increasing fan counts by 110% (Facebook) and 320% (Twitter)
- Created weekly, monthly & quarterly analytics reports on engagement and revenue
Oakland Museum of CaliforniaGraduate Intern
Jun. 2010 - Sep. 2010Oakland, CA- Created events intern program and defined responsibilities
- Assisted in event coordination for fundraising and private events
- Assisted in maintenance work within Raiser's Edge
- Processed event contracts, forms and authorizations
Berkeley-Albany YMCAMarketing & Development Assistant
Mar. 2008 - May. 2010Berkeley, CA- Mail campaign management
- Donation processing & database management
- Grant writing & reporting
- Event planning
- Created & designed marketing materials using Adobe Suite
University of Iowa Fine Arts CouncilEvent Director
Aug. 2005 - Jan. 2008
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