Perfect ColoursMarketing Specialist
Nov. 2012 - Aug. 2015My role at Perfect Colours initially started as a full-stack web developer, helping build and maintain the main Wordpress website. The position quickly changed to an all-round marketing role that saw me create marketing plans based on business goals and make the required campaigns. Campaigns ranged from email marketing and SEM to social media and print design. My primary responsibilities
• Full-stack web development and content management for a range of websites. Which consisted of backend development using PHP & MySQL, Front End development using HTML5, CSS3, and Javascript. On a variety of popular CMS's such as Wordpress, Textpattern, MODX and Standalone CMS systems. • Print advertising * Producing leaflets marketing Large Format Printers and Colour Management equipment. * Roller banners mainly used during exhibitions, and displayed throughout the Perfect Colours Offices. * Brochures and Magazines - marketing Printing Equipment from HP, Durst, Epson and Canon. * Adverts for magazines such as Image Reports and Large Format Review. • Direct Marketing * Producing responsive HTML email campaigns, advertising offers, deals and upcoming events. For both the Large Format division and stationary department within Perfect Colours. * Designing personalised invites to exhibitions and open days Other areas include: * Brand management: Ensuring that the Perfect Colours Brand stayed consistent across online and offline channels. * Full-stack development for Saturn Yachts Ltd * Print Design for Saturn Yachts Ltd including brochures, flyers and magazine templates * Working with clients on their artwork to ensure that graphics were printed correctly across a range of large format printers and plotters. * Operating Large Format Printers such as the Durst Omega 2, HP Designjet Z6800 and HP Latex 560, and operating Caldera and Onyx RIP Stations.