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Work Background
Eco Africa DigitalSenior Creative Content Strategist
May. 2025Stellenbosch, Western Cape, South AfricaAs a Senior Creative Strategist, I elevate the creative and design content marketing strategies that help Africa travel brands tell better stories to grow their direct bookings. Collaborating with our paid ads specialist, designers, project managers, and CRM specialists, we secure up to 300% ROI for our clients. We use AI tools to create efficient workflows, future-proof our brands, and ensure our clients optimize their marketing budget to get the best returns from the funnels we build.
Lancer SkincareSenior Copywriter
Aug. 2024 - Dec. 2024Los Angeles, California, United StatesConceptual, website, social, and e-commerce copywriting for an INCREDIBLE skincare brand started by Dr. Lancer in Hollywood. Included working closely with CRM team and analytics to create a winning email marketing strategy that increased open rates, click rates, and revenue.
KeenSenior Copywriter
Aug. 2024 - Dec. 2024Keen contracts global talent, and placed me with Lancer Skincare, supporting us to work on an in-housing model with additional support of an independent agency
Self EmployedSenior Conceptual Copywriter
Dec. 2023 - Oct. 2024Cape Town, Western Cape, South Africa
DurexConceptual Copywriter
Sep. 2023 - Jan. 2024Global
OLIVER+Senior Copywriter
Aug. 2021 - Aug. 2023GlobalSenior Copywriter for OLIVER | Global Agency of the Year (2022). Clients- Durex, Reckitt, Unilever, Kingfisher, PayPal, Philips, Signify, etc.
Birdy Digital CollectiveContent Writer and Creative Lead
Feb. 2020 - Aug. 2023GlobalWriting content for blogs, newsletters, websites, and social media
Search engine optimized blog and website copy
Copywriting including long and short tail keywords
Content-driven social media marketing strategy Engagement driven social community management
Bespoke Safari CompanyContent Writer and Creative Director
Jan. 2018 - Sep. 2020Cape Town Area, South AfricaCreated a successful content-driven strategy to create a global tribe of travelers who are passionate about Africa. The strategy led to a highly engaged audience on Instagram, and sales leads generated for the brand. It was a subtle strategy aimed to make the brand stand out by appearing more as a travel blog, rather than 'just another safari company' in a highly competitive market.
Planet Africa SafarisMarketing Manager
Apr. 2010 - Jan. 2018Cape Town Area, South AfricaPlanet Africa Safaris designs tailor made safaris to Kenya, Tanzania, Rwanda, and Zanzibar. Working closely with clients, we decide exactly the type of adventure that would suit the vision of the person travelling. My role was to grow the direct (B2C) market for the company - gaining visibility on Facebook, LinkedIn, Twitter, and through direct email campaigns.
Alexander Krenz Art ProjectMarketing Communications Manager
Sep. 2005 - Nov. 2010Cape TownAlexander Krenz Art project was a decorative visual art company targeting the interior design industry, specifically larger developments. I strengthened community ties with the company, organizing art workshops for disadvantaged aspiring artists and also doing charity fundraisers to support local NGOs focusing on education. We increased company turnover by 40% through clear messaging, media exposure, and direct marketing B2C.
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