City of TorontoSocial Media Coordinator, Special Events & Programming
Jun. 2017 - Dec. 2018Toronto, Canada Area- Created and implemented social media campaigns to support large-scale communications plans for various City of Toronto events, including Canada 150: “Canada Days”, Summer/Winterlicious, Doors Open and Nuit Blanche, using both paid and organic content to increase awareness and attendance
- Utilized Facebook, Twitter, Instagram, and Google Ads to create results-oriented social media campaigns through copywriting, target audience analysis, identifying event objectives, and budget implementation
- Assisted with various day-of event tasks, including live posting using photographer content, social monitoring, and coordinating with team members at various venues; Monitored effectiveness of social media programming through analytics, reporting on outcomes and impact of the campaigns to ensure results were met
- Collaborated with Special Events and Museums marketing teams to assess program needs, identify opportunities for social media engagement, coordinate and develop communications strategies, and implement project plans from conception to completion