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Work Background
Toronto Biennial of ArtMarketing and Communications Manager
Aug. 2022 - Dec. 2024Toronto, Ontario, Canada- Wrote and distributed engaging media materials to achieve campaign and client goals through traditional media relations, social media copy, search engine optimization, digital newsletters, and marketing partnerships
- Maintained paid and organic social media campaigns leading up to and throughout the duration of the first three Biennials
- Assisted with the organization, implementation, and execution of three consecutive Toronto Biennial of Art launches, including press launches and preview events prior to public openings - Developed and distributed wrap reporting to internal and external stakeholders - Collaborated with external contractors including public relations agencies, freelancers and consultants, graphic design and web design agencies, vendors, suppliers, and venues
- Cultivated and managed positive relationships with a variety of external teams
- Collaborated on the creation, content migration, and launch of a brand new event website — Managed the back-end on a day-to-day basis
— Worked closely with our external digital web agency to evolve based on organizational needs across three Biennials
- Managed the Coordinator, Marketing and Communications and Social Media Manager ahead of and during the 2024 iteration
Toronto Biennial of ArtSenior Marketing and Communications Coordinator
Apr. 2021 - Jul. 2022Toronto, Ontario, Canada- Wrote and distributed engaging media materials to achieve campaign and client goals through traditional media relations, social media copy, search engine optimization, digital newsletters, and marketing partnerships; maintained paid and organic social media campaigns leading up to and throughout the duration of the Biennial - Assisted with the organization, implementation, and execution of the launch of the Toronto Biennial of Art, including a press launch and three preview events prior to the public opening; Developed and distributed wrap reporting to internal and external stakeholders - Collaborated with external contractors including public relations agencies, freelancers and consultants, graphic design and web design agencies, vendors, suppliers, and venues; Cultivated and managed positive relationships with a variety of external teams - Collaborated on the creation, content migration, and launch of a brand new event website; Managed the back-end on a day-to-day basis; Worked closely with our external digital web agency to evolve based on organizational needs
Toronto Biennial of ArtMarketing and Communications Coordinator
Apr. 2019 - Apr. 2021Toronto, Canada AreaCreated Digital Marketing materials, Traditional and Social Media copy, and more: Wrote and distributed engaging media materials to achieve campaign and client goals through traditional media relations, social media copy, digital newsletters, and marketing partnerships Event Planning & Logistics: Assisted with the organization, implementation, and execution of the launch of the Toronto Biennial of Art, including three preview events and a press launch prior to the official public launch in collaboration with Bow Bridge Communications Project Management & Administration: Maintaining accurate and up to date budgets, Directing and collaborating with external contractors including public relations agencies, freelancers and consultants, graphic design and web design agencies, vendors, suppliers and venues. Completed project post-mortems and key learnings Web Management and Training: Collaborated on the creation and launch of a brand new event website, managed the back-end on a day-to-day basis
Franworks Group of CompaniesServer, State & Main Aurora
Oct. 2017 - Mar. 2022Aurora, Ontario, Canada- Generated prompt and courteous service for guests
- Multi-tasked while ensuring customer satisfaction and resolving conflict in a high- pressure, fast-paced environment
- Worked with diverse team to successfully open first State & Main location within Ontario, implementing values and expectations of service set forth by Franworks Group
- Maintained and built positive relationships through fluent communication skills, constant coordination and open interaction to achieve a common goal; Acted as a hands-on team player by adding value, assessing changing priorities within the organization and providing leadership when necessary
City of TorontoSocial Media Coordinator, Special Events & Programming
Jun. 2017 - Dec. 2018Toronto, Canada Area- Created and implemented social media campaigns to support large-scale communications plans for various City of Toronto events, including Canada 150: “Canada Days”, Summer/Winterlicious, Doors Open and Nuit Blanche, using both paid and organic content to increase awareness and attendance
- Utilized Facebook, Twitter, Instagram, and Google Ads to create results-oriented social media campaigns through copywriting, target audience analysis, identifying event objectives, and budget implementation
- Assisted with various day-of event tasks, including live posting using photographer content, social monitoring, and coordinating with team members at various venues; Monitored effectiveness of social media programming through analytics, reporting on outcomes and impact of the campaigns to ensure results were met
- Collaborated with Special Events and Museums marketing teams to assess program needs, identify opportunities for social media engagement, coordinate and develop communications strategies, and implement project plans from conception to completion
Homestand Sports & EntertainmentSocial Media Coordinator
Nov. 2016 - Jun. 2017Toronto, Canada Area- Created engaging and informative organic content for 12 diverse social media accounts on Facebook, Twitter, and Instagram
- Utilized paid and organic social media campaigns on Facebook, Instagram, Twitter, and Google Ads to increase brand/event awareness and increase event ticket sales in Canadian and US markets
- Executed event management of talks (PitchTalks, PuckTalks, HoopTalks, FootyTalks) from the planning stage to event completion
- Participated in brand growth and development by assessing program needs, developing social media and marketing strategies, and collaborating with team members to achieve stakeholder goals
- Communicated with and engaged speakers from professional sport/sport media backgrounds to promote shows while maximizing ticket sales through community engagement
Veritas CommunicationsPublic Relations Intern
Jan. 2016 - Apr. 2016Toronto, Canada Area- Conducted daily media monitoring for clients and provided insight on media trends
- Developed material such as media lists, media mailers, and coverage databases
- Supported the “Always First Influencer” program through recommendation of diverse contacts
- Collaborated on the brainstorming and execution of campaigns and events
- Coordinated and supported media events and product launch opportunities
- Assisted with research projects and analysis of industry practices through advanced researching, communications/presentations writing, and composition of internal and external communications materials
Franworks Group of CompaniesServer, Elephant & Castle: King St.
Oct. 2015 - Sep. 2017Toronto, Canada Area• Generated prompt and courteous service for guests • Multi-tasked while ensuring customer satisfaction and resolving conflict in a high-pressure, fast-paced environment
• Maintain and build positive relationships through fluent communication skills, constant coordination and interaction
• Collaborative teamwork to meet stated goals • Worked with diverse team to implement values and expectations of service set forth by Franworks Group
TicketmasterPanAm Games Box Office
May. 2015 - Jul. 2015• Answered customer inquiries regarding ticket availability and pricing • Sold game-day tickets to walk-in customers at Box Office window using Ticketmaster operating system
• Handled envelopes for customers picking up and dropping off tickets at Will Call window
• Reprinted and refunded game-day tickets for customers with ticketing issues
• Processed sales transactions on system and performed end-of-shift balancing
• Handled concerns and comments in patient and timely manner, referring issues to management when needed
Toronto Blue JaysTicket Operations Representative
Mar. 2014Toronto, Ontario- Sold game-day tickets to customers at Box Office window using PCI and Archtics systems - Processed sales transactions on system and performed end-of-shift balancing
- Assessed individual incidents for customers with ticketing issues using a variety of systems to ensure the successful and secure entry into the Rogers Centre - Handled concerns and comments in patient and timely manner both in-person and over the customer support line, referring issues to management when needed
- Provided ticketing-based support at Guest Services locations during concerts and other non-baseball events
- Assisted in pre-season training of new and returning staff in collaboration with supervisor and management team
Franworks Group of CompaniesServer, State & Main Aurora
Mar. 2014 - Sep. 2015Aurora, ON- Generated prompt and courteous service for guests
- Multi-tasked while ensuring customer satisfaction and resolving conflict in a high- pressure, fast-paced environment
- Worked with diverse team to successfully open first State & Main location within Ontario, implementing values and expectations of service set forth by Franworks Group - Subsequently acted as training team member to implement said values and expectations within other Franworks Group restaurants, including Elephant & Castle: Yonge St. reopening
- Maintained and built positive relationships through fluent communication skills, constant coordination and open interaction to achieve a common goal; Acted as a hands-on team player by adding value, assessing changing priorities within the organization and providing leadership when necessary
Consumer VisionClient Liason
May. 2013 - Dec. 2013Toronto, Ontario, Canada- Assisted with a multitude of market research studies including health care, opinion and corporate strategies, finance, luxury, and consumer research
- Led team of market research assistants through operation of large consumer advertisement labs - Collaborated with and supported a variety of external clients throughout the focus group process
- Prepared and customized hosting facilities for a variety of market research, including focus groups, interviews, and advertisement labs
- Responsible for the audio and visual recordings of the focus groups
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