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Work Background
Hero GuestProduct Mentor
Mar. 2025 - May. 2025Offering strategic product and design advisory, including roadmap planning and go-to-market strategies for upcoming platform features
Hero GuestChief Product Officer
Nov. 2023 - Mar. 2025Since joining Hero Guest as Chief Product Officer, I have focused on shaping the company’s product vision and spearheading the integration of AI into our platform and workflows. My purpose has been to guide Hero Guest through a pivotal transition toward more data-driven and user-centric solutions, aiming to significantly enhance customer satisfaction and operational effectiveness. In October 2024, we were honored to join the Amazon Generative AI Accelerator as one of the selected companies representing Latin America. This milestone marks a significant step in our journey, as it not only highlights our innovative approach but also positions us among the region’s most promising tech ventures. A key achievement in this transformation has been the implementation of generative AI, which has enabled us to triple our content creation speed, drastically improving efficiency and scalability across our operations. Being chosen for this program underscores the unicorn potential of our company, driven by the transformative power of our unique AI vision—one that stands out for its ability to address complex challenges with unprecedented creativity and efficiency, setting us apart in an increasingly competitive landscape.
Hero GuestProduct Mentor
May. 2023 - Nov. 2023
WizelineDirector of Product Management
Apr. 2022 - Mar. 2023Mexico City, MexicoAt Wizeline, I played a key role in developing and scaling the Product Management Program, building a world-class team, and contributing as a consultant on various strategic projects. Key Contributions & Achievements: – Program Development & Hiring – Helped designing the Product Management Program, established a strong value proposition & core values, and recruited a team of top-tier professionals. – Talent & Placement Success – Achieved an 80% placement rate of Product Managers in high-impact projects, ensuring alignment with organizational and customer needs. – Customer & Product Strategy – Acted as a liaison between business stakeholders and development teams, crafting scalable Product Strategies and driving continuous product discovery & evolution. – Mentorship & Leadership – Provided mentorship to junior Product Managers & cross-functional teams, offering storytelling consulting for client pitches and internal presentations. – Diversity & Inclusion Advocacy – As a member of the All Together Council, I contributed to LGBTQ+ inclusion, environmental sustainability, equity, and mental health initiatives. At Wizeline, I was a trusted advisor, ensuring that teams, products, and strategies were aligned to deliver meaningful impact for both the company and its clients.
WizelineManager, Product Management
Jul. 2021 - Apr. 2022Mexico City, Mexico
WizelineProduct Management Consultant
Jan. 2021 - Jun. 2021Mexico City, Mexico
Grupo ExpansiónDeputy Director, Digital Product & Experience
Jan. 2020 - Jan. 2021Ciudad de México, CDMX, MéxicoI led digital experience, product development, UX, CX, and strategy across all business units of the group: Publishing, Out-of-Home Media, Filmed Entertainment, and Experiences (events). We designed and evolved a cohesive product strategy, defining clear roadmaps and prioritizing high-impact features across all digital properties. Our approach was deeply user-centric, continuously gathering insights from business stakeholders and end-users to identify pain points, align with strategic objectives, and drive innovation. By fostering cross-functional collaboration and leveraging data-driven decision-making, we ensured that every digital initiative not only enhanced customer experience but also supported the long-term growth of the business.
Grupo ExpansiónUX/UI Manager
Jan. 2017 - Jan. 2020Mexico City Area, MexicoLed the UX/UI strategy and execution across all digital platforms within Grupo Expansión, reimagining and enhancing the user experience for some of the most recognized media brands in Mexico. Key Contributions & Achievements: Product Innovation & Redesign – Led UX/UI efforts for flagship brands, including:
• Expansión
• Mediotiempo
• Life and Style
• Quién
• ELLE México (launched as a new digital product) New Digital Experiences – Since 2019, expanded UX strategy beyond traditional platforms, leading Out-of-Home (OOH) & Digital Signage UX initiatives, shaping how audiences engage with content in physical and interactive environments. Cross-Platform UX Strategy – Developed user-centric design frameworks to optimize engagement across web, mobile, and emerging digital platforms, ensuring seamless brand experiences. At Expansión, I drove the evolution of digital media experiences, blending design, strategy, and technology to create products that engage, inform, and inspire audiences.
Grupo ExpansiónUI Manager
May. 2014 - Dec. 2016Mexico City Area, MexicoLed UI strategy and execution across all digital platforms within Grupo Expansión, driving the transformation of design teams, workflows, and user experiences. Key Contributions & Achievements: Product Redesign & Innovation – Led UI efforts to reimagine and enhance flagship brands. Agile Transformation – Successfully implemented Agile methodology within design teams, transitioning traditional graphic designers into UI/front-end designers, enabling them to work in rapid, iterative sprints. Multidisciplinary Team Building – Established and led cross-functional teams, integrating designers, developers, and user researchers, fostering a collaborative, sprint-driven environment to accelerate product delivery. At Grupo Expansión, I played a key role in modernizing design processes, implementing Agile workflows, and building a more integrated and UX-driven product culture.
CinépolisHead of Design Cinépolis Klic
Jun. 2012 - May. 2014Mexico City Area, MexicoLed brand and product development, overseeing user interface (UI) and user experience (UX) design across multiple platforms, including smartphones, tablets, desktops, and large screens. Additionally, I collaborated with online marketing strategies to drive traffic growth and maximize engagement. We meticulously designed and optimized UI for: • Web & mobile platforms • Smartphones & tablets • Large screens, including Smart TVs, set-top boxes, and gaming consoles Collaborating closely with the digital agency responsible for the marketing campaign, we developed a comprehensive brand strategy to ensure a powerful and cohesive product launch. Our approach seamlessly integrated design, functionality, and market positioning to enhance user experience and brand impact.
Grupo Medios EditoresDigital Design Manager
Jun. 2011 - Jun. 2012Mexico City Area, MexicoBrand and site development, traffic growth for products including: • Futbol Total, the most important soccer magazine in Mexico.
• Donde Ir, the online guide for restaurants, entertainment & night life in Mexico. My main goal here was to recreate the success of brands such as mediotiempo and Chilango from my past work experience at mediotiempo/Grupo Expansión
Universal Music GroupOnline Marketing Coordinator, Mexico
Oct. 2009 - Jun. 2011Mexico City Area, MexicoResponsible for artists online strategies such as social network growth, website development, CRM, new business development, online campaigns. We launched websites for Latin talent such as: Dulce María and Belanova, and created an online magazine that help us building community for our talent.
Mediotiempo.comSenior Graphic Designer
Jan. 2005 - Jan. 2009Mexico City Area, MexicoFirst designer hired by the company. Responsible for online & offline marketing design, UI, UX. By 2007, mediotiempo was acquired by Grupo Expansión, a Time Warner Company, and other brands such as CNN Expansión, Quién, Chilango were added to the pool of sites I helped develop and grow. During my time in the company, we constantly broke traffic records, from approximately 30K users daily to 300K by the time I left.
PIXO EstudioProduct Director
Oct. 2004Mexico City Area, MexicoI founded PIXO Estudio, a design and product innovation company, specializing in ad-hoc product development tailored to the unique needs of brands across various industries. Our work bridges strategy, UX/UI, and technology, helping businesses create impactful digital experiences. Over the years, we have collaborated with leading global brands, including: – Universidad Nacional Autónoma de México (UNAM)
– Fundación Telmex
– Claro
– Publimetro
– Universal Music Group
– Henkel
– ESPN
– L’Oréal
– Hasbro
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