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Work Background
Director of Product Design
Blockade LabsDirector of Product Design
May. 2024 - Mar. 2025United States, IndianapolisLed end-to-end product design for AI-powered initiatives, translating complex machine-learning concepts into intuitive user experiences and comprehensive technical documentation. Created a flexible, reusable design system to streamline development, reduce design debt, and accelerate feature delivery across multiple AI-powered products.
Director of Design
ScorpionDirector of Design
Jul. 2019 - May. 2024United States, ValenciaDirected and worked alongside a team of 8 designers crafting award-winning accessible, user-centric website experiences and brands for franchise and healthcare clients. Notable clients: Dairy Queen Merry Maids California Pools
Senior Designer
ScorpionSenior Designer
Jun. 2015 - Jul. 2019Valencia, CA
Senior Graphic Designer
Factory EffexSenior Graphic Designer
Jan. 2011 - Jun. 2015Valencia, CA• Conceptualize, design, and layout yearly product catalog. • Art direct product photo shoots. • Design, develop, update and maintain e-commerce website. • Conceptualize and execute print and digital marketing campaigns. • Develop seasonal branding for race team vehicle fleets. • Design officially licensed product for major brands such as Honda, Yamaha, Monster Energy, and Rockstar Energy Drink. • Proof production artwork completed by graphic designers and production artists.
Graphic Designer / Art Director
Hi Torque PublicationsGraphic Designer / Art Director
Mar. 2008 - Nov. 2010Develop and produce design systems and layouts for international, monthly publications to keep them clear, concise, current, and relevant. Create and program websites as extensions of print publications. Responsible for art direction, maintaining brand identity, and consistently meeting deadlines in fast-paced environment.
Lead Graphic Designer
Inhance MediaLead Graphic Designer
Jun. 2006 - Mar. 2008Develop interactive web applications for independent artists. Responsible for planning & developing robust, feature-rich web applications with a clean, easy-to-use interface. In charge of creating printed collateral for clients and marketing support items.
Art Director and Principal
John Irwin DesignArt Director and Principal
Jan. 2006• Founded John Irwin Design to provide personalized, high quality design services. • Full service agency with projects ranging in scope from international-selling album packaging to small business branding to scalable web solutions for large and small businesses.

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