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Work Background
HOLLYBROOK GOLF & TENNIS CLUB CONDOMINIUMDirector of Communications
Sep. 2023Pembroke Pines, Florida, United StatesAs Director of Communications for a vibrant 55+ active retirement community with an on-site PGA golf course, I oversee all aspects of internal and external communications to ensure residents stay informed and engaged. My responsibilities include managing resident communications, press releases, community notices, event promotions, and maintaining our digital presence through social media and website updates. I ensure all communications adhere to Florida Statute 718 compliance standards while also crafting visually compelling graphics, flyers, and promotional materials for key community events, including golf, tennis, and pickleball tournaments, club meetings, and special events. Additionally, I support the community restaurant by designing professionally styled menus that enhance the appeal of weekly dining specials. I also manage Hollybrook’s broadcast channels (1970 & 1971), overseeing content updates and community messaging. I maintain and update the PowerPoint presentation on Channel 1970, ensuring residents are informed about upcoming events and community updates. On Channel 1971, I upload and archive board meeting videos to both the broadcast channel and our YouTube platform, providing residents with easy access to important governance discussions. My role is a dynamic blend of communications strategy, multimedia content creation, and community engagement—ensuring that Hollybrook remains a well-informed and connected community.
The Voice of HollybrookEditor in Chief
Sep. 2023The Voice of Hollybrook" is a monthly, full-color, 40-page magazine created exclusively for the residents and owners of Hollybrook Golf and Tennis Club. As Editor-in-Chief, I lead a dedicated team of resident volunteers, overseeing all aspects of content creation, management, and editorial direction. I assign articles to writers, ensure high-quality storytelling, and meticulously proofread all content to maintain excellence. In addition to editorial responsibilities, I manage advertising revenue and strategic partnerships. Since stepping into this role, I have successfully increased ad revenue by 43% while reducing production costs by 15%, enhancing both the magazine’s sustainability and impact.
DAS Group, IncContent Manager
Jul. 2022 - Sep. 2023Miami-Fort Lauderdale AreaAs Content Manager at DAS Group/Marketing.com, I managed a diverse portfolio of 12 brands, including several national brands with multiple franchise locations. My role required a strategic approach to content planning, ensuring consistency and engagement across various digital platforms. I was responsible for developing and executing social media calendars, tailoring content to each brand’s unique voice and audience. Using Sprout, I scheduled and optimized posts across all franchise locations, maintaining a cohesive yet localized presence for each. In addition to social media management, I led a small team of copywriters, overseeing the timely creation and delivery of content such as blog posts, whitepapers, and landing pages. My ability to coordinate between writers, designers, and marketing teams ensured that every piece of content aligned with brand objectives and deadlines. This role honed my skills in content strategy, project management, and cross-functional collaboration, allowing me to drive engagement and visibility for a broad range of brands while ensuring high-quality content production.
DAS Group, IncSocial Media Coordinator
Sep. 2021 - Aug. 2022I coordinate social media deliverables between agency and client ensuring deadlines are met. I monitor social media accounts, create social media content calendars, write blogs/FAQs as needed, and oversee boosted FB advertising for clients
Miami Vintage Market Director Event Marketing
Jul. 2020 - Aug. 2024Miami-Fort Lauderdale Area• Organized and executed monthly and biweekly events, enhancing brand exposure and community engagement.
• Built partnerships with local venues and a network of vintage vendors to expand event reach.
• Developed strategic marketing campaigns and created compelling content for multiple platforms.
• Analyzed performance metrics to optimize campaigns and increase audience engagement.
• Formulated and executed targeted social media advertising initiatives that increased brand awareness and drove customer acquisition.
Miami-Dade CountySocial Media Coordinator & Commission Aide
Jun. 2019 - Jul. 2020Miami, Florida, United StatesI maintained and created content for all social media accounts for District 2 County Commissioner, as well as the e-newsletter. I also organized a monthly literacy event for children in District 2 amongst other administrative duties related to marketing, press releases and social media management.
Allied UniversalRegional HR Representative
Jun. 2016 - Jun. 2019Miami, Florida, United StatesRegional HR Rep overseeing compliance, unemployment claims, workers comp, FMLA/ADA and internal investigations among other HR duties.
Kent ServicesProposal Writer
Jul. 2013 - Jun. 2016Miami/Fort Lauderdale AreaAs a Proposal Writer for a private security firm, I played a key role in securing high-value contracts by researching and developing comprehensive responses to Requests for Proposals (RFPs). I proactively identified potential RFP opportunities, presenting them to the President of the company, who would determine which bids to pursue. Once approved, I took full ownership of the proposal development process, crafting detailed, persuasive responses that ranged from 50 to 100 pages, depending on the project scope and requirements. I leveraged my writing expertise and design skills to enhance our proposals with compelling graphics and visuals, ensuring that our submissions stood out against competitors. One of my most significant achievements was leading the development of our winning proposal for the City of Miami Beach’s security services contract, which ranked first place among competing bids. My ability to blend strategic storytelling, data-driven insights, and visual presentation significantly improved the quality of our submissions and helped drive company growth.
Kent ServicesHR Compliance Manager
Jul. 2013 - Jun. 2016Miami, FL
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