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Work Background
Wise HumanityCo-founder and Chief Sales and Marketing
May. 2024Verona, Veneto, ItalyOver the past 4 years, we've been developing and delivering transformative leadership and team excellence training. We worked with over 1,100 individuals and 30 companies, receiving exceptional testimonials.
We’ve decreased turnover and absenteeism and increased productivity, creativity, profitability, and customer loyalty. We've fixed teams' dysfunctional dynamics and created engaging, successful teams where people thrive. Our very clients asked us to turn our training toolkit into a scalable product, and that's what we're doing now with our cutting-edge, AI-powered, gamified Nucleo platform. Teams' dysfunctions cause toxic workplaces where people are not productive and don't want to work, burnout, failing mergers, and even bankruptcies. Poor team engagement alone causes an average productivity loss of 40%.
Even just average employee turnover costs a company 20%-30% of all the money invested in salaries. 𝗧𝗵𝗲 𝗥𝗢𝗜 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 when working with us: Team Excellence!
- Increased productivity
- Creation of psychologically safe environments
- Increased innovation and creativity of thought & action
- Higher employee retention
- Less absenteeism
- Greater profitability
- 400-800% ROI
FreelanceBusiness Consultant and Marketing Strategist
Jan. 2020Rovereto, Trentino-Alto Adige, ItalyResponsibilities:
▪ Drive startup founders and small business owners to develop and refine comprehensive business strategies.
▪ Offer expert guidance on market analysis, competitive positioning, and identifying growth opportunities.
▪ Craft and execute bespoke marketing campaigns that are closely aligned with client needs and current market dynamics.
▪ Select, create, and lead virtual international teams to support project execution across different geographies and to optimize performance.
▪ Implement team collaboration tools and processes to enhance efficiency and ensure seamless communication across time zones. Achievements:
▪ Crafted and implemented a marketing strategy that resulted in an average client revenue increase of 50% within the first 3 months.
▪ Achieved exceptional customer retention rates and elevated levels of satisfaction, highlighting the efficacy of the strategic planning and client engagement initiatives employed.
Self-employedSmall Business Owner (Short & Long Term, Commercial Rentals)
Jun. 2018Merano, Trentino-Alto Adige, ItalyResponsibilities:
▪ Established and manage a successful rental business catering to short-term and long-term clients in two distinct international markets.
▪ Oversee all aspects of property management, including maintenance, guest services, and financial management.
▪ Design and implement strategic marketing campaigns to increase property visibility and occupancy rates. Achievements:
▪ Expanded the business to encompass 8 properties, achieving an impressive occupancy rate of approximately 93%.
▪ Significantly increased annual revenue by 33% through strategic pricing adjustments and targeted promotional activities.
Doosan BabcockBusiness Development Director
Nov. 2015 - Oct. 2017Crawley, UK• Leading business development in London of the emerging and growing decentralised green business stream from initial analysis to P&L business unit with market potential of £1.5B over 5 years
• Devised value proposition and appropriate communications fully endorsed by Executive Committee and fed accurately into the government agenda and secured meetings with key senior stakeholders in London
• Defined specific innovative technology on the agenda of the London government demonstrating key benefits with regards to air quality • Established and expanding a sales network and developing a number of opportunities in London
Doosan Power SystemsHead of Marketing
Jan. 2014 - Oct. 2015Crawley,UK• Successfully managed and delivered five year Global Sales and Marketing outlook (32GW) for Europe and North America and meeting of Senior Management Executives, which resulted in Doosan’s selection as preferred bidder for $850M opportunity in Turkey
• Led business development of target prospects globally for CEO and VP Sales including: the concept of $300M Waste to Energy plant in Korea and the successful prequalification for $110M petrochemical project in Vietnam
• Identified 3.5GW market opportunity and developed an innovative package for 4 IPP projects in Turkey (~$2B-first stage) as follow up of monthly dialogues with Senior Sales and Strategy Executives from Europe and Korea • Initiated and led review of existing international consultant services (e.g. IHS CERA, Bloomberg) which resulted in enhanced insight access, exceeded target I set to team of £10k budget savings, improved T&Cs and cash flow
• Effectively restructured marketing team and redefined responsibilities utilising innovative approach based on McKinsey strategic problem solving programme STEPS (participation was chosen by CEO among all UK staff) • Business development and marketing leader for Ukraine, led negotiations for projects (total value €3.5B)
Doosan Power SystemsHead of Product Marketing Development
Jan. 2012 - Dec. 2014Crawley, UK• Created transformational Sales Coverage Plan prioritising key customers and sectors with VP Sales and Marketing, MDs and CEO which was used as a model for reorganisation of UK business and contributed to strong improvement of operating profit (48% in first year)
• Developed new sales aspirational £1.6B@2016 Order intake growth plan in conjunction with CEO and VP S&M which would increase overseas revenues by 30% in 3years
• Redesigned product marketing strategy for company newly acquired in Germany. Provided key intelligence for successful re-entry in Waste to Energy market, securing a $250M contract • Led product marketing community across the company’s Regional and Product Units and developed harmonised activities and processes, ensuring alignment with other central marketing groups, product management and sales
• Devised and implemented New Product Marketing procedure to ensure transition from product to customer centric and utilisation of value selling approach, NPV/IIR base project assessment
• Identified Russian market as a potential expansion target (40GW in 5 years) and delivered bespoke Russian market study outlining Sales Proposition and Market Entry Strategy for different products • Provided critical information for due diligence and during final negotiation of M&A opportunity (value €1.6B)
Ansaldo EnergiaSales and Marketing Manager New Build, Eastern Europe, Russia, Central Asia
Feb. 2008 - Jan. 2012Genoa Area, Italy• Secured and driven sales of 15 Gas Turbines in Russia in 4 year time (total orders of €350M) developing network of local partners and supplies
• Secured through complex negotiations, local procurement and diplomatic communications campaign, the €100M contract for the power plant of Sochi, Russia, host of the 2014 Winter Olympics • Recovered the €120M contract by mending the relationship with a Russian Utility and securing financing after series of negotiation with the Client and local government
• Developed and established entry strategy in the Russian and CIS markets with Market Potential Value €3.3B over five years • Successfully opened Ansaldo Energia’s new branch in St. Petersburg (Russia), dealing with local legislation, saving running costs and securing people for the key roles
• Established virtual cross functional bid teams, performed extensive customer requirement analysis and competitive positioning, and issued bids of €3.5B aggregate value
• Conducted Due Diligence for JV in Russia, preparing business plan, T&Cs. Projected revenues €664M/year
Mediateca Multilingue MeranoRussian Relations manager
Jan. 2007 - Dec. 2007Merano, ItalyResponsible for organising Russian Days in the region, managed and updated the Russian materials inventory
Russian Olympic CommitteeInstitutional Relations Manager
Jan. 2006 - Dec. 2006XX Olympic Winter Games, Turin 2006Effectively dealt with Italian authorities and secured smooth coordination of 40 athletes and VIPs
Alma-Mater LtdHead of international department, Import & Distribution
Aug. 2001 - Nov. 2004Saint Petersburg, Russian FederationDevised strategies to expand presence of European manufacturers in Russia, secured import supplies from leading partners (€5M/year). Significantly reduced import costs by 30% and improved cash flow by 25%
Supervised, trained and mentored 4 direct reports who then delivered outstanding performance
FORTUM/IVO POWER ENGINEERINGMarketing Specialist
Jan. 1996 - Dec. 1998Saint Petersburg, Russian FederationControl System and Engineering of Russia’s first Combined Cycle Power Plant (contract price $51M)
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