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Work Background
Hello CoachHead of Coach World & Product Manager
Oct. 2023 - Nov. 2024• Led UAT and end user testing of new features for Hello Coach, ensuring seamless product launches.
• Planned product roadmap and defined project scope, creating Jira tickets for developers to execute efficiently.
• Collaborated with developers to map lead gen and sales funnels, driving data-driven business decisions.
• Implement tracking systems including Hubspot automation, Matomo (analytics), Google Ads and LinkedIn
Hello CoachHead of Coach World
Jan. 2023 - Nov. 2024• Developed and automated Coach recruitment processes, enhancing efficiency and compliance.
• Led continual development initiatives for Coaches, ensuring high service standards.
• Managed platform feature releases and provided education to Coaches for optimal performance.
• Implement Hubspot CRM for managing the recruitment and account management of coaches, which I was later responsible for rolling out to all sections of the business.
Hello CoachCoach Relationship Manager
Feb. 2022 - Jan. 2023As Coach Account Manager my role is to facilitate the recruitment and onboarding of new coaches to the Hello Coach platform as well as support coaches in their use and growth on the Hello Coach system to create life changing experiences for clients and maximise this income stream as an arm of their personal business.
Australian Clinical LabsClient Relationship Manager
Aug. 2020 - Jan. 2022Perth, Western Australia, Australia
MuscleGeneticaTechnical Director
Jun. 2017 - May. 2018Perth, AustraliaMuscleGenetica provides DNA test kits and detailed reports to help individuals identify their key metabolic, nutritional and training requirement profile. As Technical Director, my role is to ensure the correct interpretation of information, quality control of the product and community education for maximum understanding and application of the information.
F45 TrainingStudio Manager
Jun. 2016 - Aug. 2020Victoria ParkAs studio manager my role was to oversee and facilitate the smooth running of the studio, including marketing, sales, customer experience, coach training and development. This role also required marketing for lead generation through social media and offline strategies, periodic promotions, workshops and subsequent sales and retention to increase the membership base.
Uplifting Performance TrainingPerformance Coach | Trainer | Speaker
Jul. 2011Perth, Australia• Provided personal and business leadership coaching to clients in various industries, focusing on customer experience and communication.
• Conducted strategic reviews, implemented systems, and delivered communication training to enhance leadership vision.
• Achieved measurable results through financial and strategic benchmarks, driving client success.
Uplifting FitnessPersonal Trainer Mentor
Jan. 2011 - Dec. 2014Perth, AustraliaFrom 2009 to 2015 I ran my own business as a Personal Trainer & Health Coach. As part of this business, I often took on trainee Personal Trainers over a 6 month period to train them in specific business skills relevant to Personal Training. This program was designed, developed and implemented by myself and included:
- Marketing strategies (in person and online)
- Sales techniques
- Admin and tracking systems
- Package design / customer journey planning
- Technical skills development - Time management strategies
European Institute of FitnessOnline Training Manager / Master Coach
Sep. 2006 - May. 2009Javea, SpainThe main duties of this role included development, training and implementation of the Certificate III & IV in Fitness to be delivered via our live, online platform for students studying remotely or part time. The role require taking our live face-to-face, full time training curriculum and adapting it for delivery online. Once the online training curriculum was in place, my role was to train coaches on how to use the online software and teach the course effectively. The online program also included a 7 day ‘in-person’ component. This required scheduling, training and assessment of participants in order deliver the complete course in compliance with the company’s RTO status. - Skills for this role included:
- Computer literacy: Microsoft Office, Adobe Connect and the company’s custom CRM
- Presentation and training (online and live in person)
- Staff training and development
- Student tracking, review and assessment
- RTO compliance
- Staff and training scheduling - Student experience / customer service
Neurodegenerative Disorders CentreResearch Assistant
Jul. 2002 - Mar. 2004Perth, AustraliaPerforming scientific research and analysis for independant studies of genes for development of targeted drug technology and screening of neurodegenerative disorders.
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