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Work Background
TECO TechnologyMarketing and E-Commerce
Jun. 2020Livermore, California, United States-Spearheaded Website development resulting in a 664% growth in online sales and a 259% increase in lead conversions over three years.
-Launched and scaled the ECommerce department, integrating Shopify with ERP systems to enhance operational efficiency.
-Directed omnichannel campaigns, driving acquisition, retention, and customer lifetime value.
-Leveraged data analytics to improve CAC, ROI, and customer journey experiences.
-Website Maintenance & SEO
-Content Creation
-Paid Media Management
-Campaign Analysis
TECO TechnologySales Enablement-Marketing
Sep. 2018 - Jun. 2020-Developed go-to-market strategies to elevate brand positioning and expand engagement across B2B and B2C segments.
-Designed and implemented training programs to strengthen sales processes and partner relationships.
-Managed A/B testing and analytics to refine campaigns and improve conversion rates.
-Digital Advertising
-Design Skills
San Joaquin County Office of EducationAccount Manager
Feb. 2016 - Sep. 2018Stockton, California Area-Provided business services for over 70 school programs, advising on financial management, best practices, and contract interpretation.
-Ensured fiscal stewardship of $3 million in public funds, maintaining compliance with financial regulations and optimizing budget allocations.
-Delivered tailored resources and operational guidance to enhance program performance and support educational initiatives across local school districts.
-Played a key role in fostering accountability and operational efficiency within a complex network of programs serving diverse student populations.
Buddah Capital CorporationFounding Member - Startup
Apr. 2008 - May. 2014United States-As the first employee, established foundational operations, systems, and scalable business practices.
-Oversaw 150+ mid-market accounts, achieving a 30% annual increase in sales and maintaining attrition rates below 3%.
-Introduced business systems and advanced training programs to enhance partner capabilities and customer satisfaction.
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