Viva DecoraHead of Product & Growth Mkt | Co-Founder
Feb. 2015 - Dec. 2020Sao Paulo, Sao Paulo, BrazilViva Decora was born as a Business Unit in VivaReal, and in 5 years grew from zero to the largest interior design portal in Latam. Sold to Duratex (https://www.dex.co/noticias/duratex-anuncia-aquisicao-integral-da-viva-decora/). As the head responsible for the company:
- Managed the whole company
- Developed the whole growth framework to reach +10mm monthly active users and 120k interior designers registered
- Interactions with all the stakeholders, including investors. Responsible for the quarterly presentation meeting.
- Built the team from zero (devs, marketing, design and content), created the company culture and stabilished the process to enable this growth - resulteds oriented (OKRs), fast iterations (Agile) and transparency for all the company
- Structured the whole product management and development lifecycle, with a product roadmap focusing especially on improving product metrics, tests and experiments and especially, go-to-market planning
- Definition of the organic framework of growth, focusing on SEO (the first content portal do adopt AMP), great content (more than 10 posts and videos/week) with great engament, CRM and outbound marketing to increase retention
- Launched the app, the first interior design on in Brazil, which grew we stayed for more than 5 years in the TOP10 of the lifestyle category in the app store and was feature multiple times
- Definition of the strategy to working alongside architects to produce videos and launching in Youtube, with the Viva Decora being the largest interior design one in YT, receiving the YT accolade