Leading The WayDirector of Marketing & Communications
Jun. 2007 - Dec. 2013Atlanta, GeorgiaCreate and oversee general ministry marketing and communications strategy
Design and implement Internet and print marketing campaigns Plan, assign and edit content for the Internet (informational, devotional, and marketing copy), monthly magazine (features, devotionals, field reports, ministry updates, and marketing copy), monthly appeal letters, bi-weekly E-blasts (devotional and fund-raising copy) and daily e-devotionals
Create and track project plan for monthly magazine, product marketing, web-site management, and e-communications
Generate monthly reports for executive management on web traffic using Google Analytics and web revenue using Convio reporting tools Conceptualize and design new Web pages and micro-sites Research and select graphics for web articles
Manage creative team contractors: graphic designer, web master, writers, and copy editors Manage web and print vendor relationship
Create and manage social media strategy
Research and respond to listener and viewer requests for program transcripts