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Work Background
Clever MarketingSenior Marketing Strategist
Aug. 2022Marietta, GAI craft innovative, data-driven marketing strategies that deliver measurable results. My expertise includes: Strategic Marketing Leadership
Developing comprehensive marketing strategies tailored to client business objectives
Implementing targeted campaigns that connect with specific audience segments
Transforming complex market analysis into actionable growth plans
Offering an analytical approach to marketing
Leveraging consumer behavior insights to guide strategic decisions
Utilizing data analytics to optimize campaign performance
Measuring ROI across multiple marketing channels
Leading The Way with Dr. Michael YoussefDirector of Digital Media
Jul. 2019 - Feb. 2025- Develop and implement digital media strategy that supports the ministry's goals.
- Recruit and manage digital media department staff.
- Identify and partner with new digital platforms.
- Monitor, research, analyze and report on impact of digital marketing projects.
- Provide recommendations regarding content, marketing and communications strategy. Provide data to executive leadership regarding the use of future technologies. - Improve end-user experience on LTW.org.
- Create a strategic plan for and manage special segmented welcome series and eblast streams.
- Identify and manage partner ad campaigns.
- Oversee podcast content plan, production and marketing.
- Develop and manage web and digital media budget.
- Launch, project management and content creation for Candid Conversations with Jonathan Youssef podcast
Leading The WayMinistry Relations Manager
Mar. 2015 - Jul. 2019Atlanta, GA- Responsible for Ministry Relations' team goals, performance, and objectives
- Manage Three Ministry Relations representatives - Analysis of effectiveness of partner programs
- Responsible for providing appropriate resources (training, scripting, technical support, coaching, etc.) to assist the team in meeting ministry objectives - Manage call caseload assigned to ministry volunteers
- Maintain regular contact with assigned ministry partners - building relationships through thanking, ministry updates, prayer, and partnership requests
- Attend key ministry events to cast vision and to connect with partners
- Grant writing - Assist in development of ministry relations content including mail, web, planned giving and event materials
Allure Global SolutionsProject Manager, Client Services
Jan. 2014 - Mar. 2015Atlanta, GA- Project management of digital media and POS installations at airports, professional sports arenas, theatres, museums and zoos
- Complete customer relationship management
- Internal resource coordination with sales, creative and engineering teams
- Led the successful implementation of a stadium-wide digital signage installation in less than one month
- Implemented project management tools to help standardize digital signage installations across the organization
- Provided ongoing customer support/account management and served as point of escalation for technical, creative and accounting issues
Leading The WayDirector of Marketing & Communications
Jun. 2007 - Dec. 2013Atlanta, GeorgiaCreate and oversee general ministry marketing and communications strategy
Design and implement Internet and print marketing campaigns Plan, assign and edit content for the Internet (informational, devotional, and marketing copy), monthly magazine (features, devotionals, field reports, ministry updates, and marketing copy), monthly appeal letters, bi-weekly E-blasts (devotional and fund-raising copy) and daily e-devotionals
Create and track project plan for monthly magazine, product marketing, web-site management, and e-communications
Generate monthly reports for executive management on web traffic using Google Analytics and web revenue using Convio reporting tools Conceptualize and design new Web pages and micro-sites Research and select graphics for web articles
Manage creative team contractors: graphic designer, web master, writers, and copy editors Manage web and print vendor relationship
Create and manage social media strategy
Research and respond to listener and viewer requests for program transcripts
IBM, Internet Security SystemsProject Manager
Nov. 2006 - Jun. 2007Project management for desktop and server security product development. including:
- Microsoft Project Plan creation, maintenance and tracking
- Managed weekly Project Status Meetings with product development groups
- Presented project updates to IBM ISS executives including major milestone tracking, product launch announcements and change control requests
- Managed product release to market process
- Managed Executive Business Line Management process and deliverable
Access Worldwide, Inc.Operations Manager
Jan. 2002 - Dec. 2003Recruited, interviewed, hired, and managed operations and administrative teams. Assisted President in recruiting, interviewing and hiring sales candidates.*
Assisted President in restructuring company to increase future growth and operational efficiency.*
Coordinated web site and marketing material redesign and distribution.*
MCIGlobal Client Services Manager
Nov. 2000 - Aug. 2002Project managed global internet projects with monthly recurring revenue of $100,000+*
Trained junior account team members on project and account management competencies*
Identified and assisted UUNET division in improving Quality of Service issues within Global customers*
MCIGlobal Account Manager/Associate Account Manager
Jan. 1997 - Nov. 2000Project Managed US and European Internet projects with billable revenue up to $200,000 in monthly recurring revenue per project*
Prospected, protected, retained and grew US and EMEA (Europe, Middle East and Asia) global customer base with $5M + in annual account revenues by selling dial and dedicated Internet VPN, hosting and remote access solutions*
Trained EMEA (Europe, Middle East and Africa) Account Management team on products, corporate processes and customer services*
Coordinated EMEA account management assignments for 634 US headquartered customers Provided customer education on emerging Internet technologies*
Coordinated communication between US and EMEA global account teams to maximize global revenues*
Acted as account management representative on project team developing the Global customer relationship management (CRM) tool launch*
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