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Work Background
RevenueWorksVP, Strategic Accounts| Building Global Partnerships | Accelerating Growth Across B2B Markets
Jun. 2025San FranciscoAs VP of Strategic Accounts at RevenueWorks.IO, I lead global growth initiatives across our most critical B2B partnerships — helping enterprise clients unlock scalable revenue through data-driven strategy, intelligent media, and go-to-market precision. I bring a deep background in building GTM and ABM strategies that align marketing, media, and sales around high-value accounts. My focus is on long-term relationship building, business transformation, and driving measurable business outcomes through innovation, technology, and insight-led strategy. Passionate about collaboration, I thrive on helping clients navigate complex ecosystems and accelerate growth through smarter connections and creative problem-solving.
Media Matters WorldwideVP, Global Platforms and Partnerships
Feb. 2022 - Jun. 2024San Francisco Bay Area-Current member of the executive team and as VP of Platforms, responsible for 20+ direct reports
-Responsible for growing business across both current and new accounts. Includes, North America, Canada, EMEA, APAC and LATAM. - Key contributor in helping to double our workforce in 2020 and triple our billings over the last 12 months.
-As one of the fastest growing independent agencies, MMWW won Ad Ages Gold Media Agency of the year in 2022. -Acquire an understanding of perspective and current client businesses, positioning, and goals to pivot to viable media strategies.
-Originate and cultivate ideas among the team in the planning process across various departments -Work closely with teams to ensure goals, strategies, tactics and KPIs across channels are aligned with Client goals.
-Strategic oversight on all assigned accounts, working closely with Media Team members to ensure they are providing strategic input and a high level of service for their clients.
-Work with departmental leads (Media, Ad Ops, Analytics, Paid Search, Paid Social. Programmatic, Retail, and AI) to ensure that strategy for client accounts is being considered in all tactical channel executions.
-Foster and build relationships with key partners/vendors across various platforms.
Media Matters WorldwideHead of Partnerships and Platforms
Apr. 2020 - Feb. 2022San Francisco Bay Area
Media Matters WorldwideVP, Global Platforms
Feb. 2019 - Jun. 2024United States
Unity TechnologiesGlobal Head of Strategic Partnerships
Jan. 2018 - Apr. 2020San Francisco Bay AreaAmbassador and advisor to ad agencies, fueling innovative content, technology and media solutions, and overall deepening the strategic partnerships agencies and its clients have with Unity. -Agency Partnership team to build and elevate relationships at the highest levels within the assigned agencies, C-Suite, Senior Agency Influencers to continuously uncover strategic opportunities to drive media revenue on a domestic and global level.
-Identify and lead the development of joint business projects and/or beta opportunities across the agency/holding company landscape. Markets included: NA, Canada, EMEA, APAC and LATAM.
-Serve as the internal voice of the customer to help shape product and marketing roadmaps. -Lead business planning across the Agency Partnership team in order to create forecasts across each agency
Lead senior-level engagements and activations (i.e., CES, Cannes, Adweek, etc.). -Partner with C-level executives to contribute to and uncover category and client-level opportunities at both the Agency and Brand level -Collaborate with a number of internal specialists (i.e., product, data, platform, measurement, media, analytics) as needed to conceptualize and execute strategic partnership opportunities to bring to market
-Deliver industry thought leadership and develop status as a trusted peer by executives at the leading agencies -Work with Agency Partnership team and marketing to develop education & inspiration focused roadshows
CadreonSVP, Global Delivery and Operations - Chief of Staff
Apr. 2011 - Dec. 2017San Francisco Bay AreaResponsible for helping lead the growth of Cadreon’s global footprint from 2011 until present (includes 68 countries across 29 emerging markets and multiple offices). Also, a successful Advertising & Media Executive with over 18 years of global marketing experience, including helping to build out best in class global processes to be rolled out across various offices/markets. In addition to managing teams around the globe to ensure market and regional success. -Global Programmatic Lead for IPG Mediabrands LATAM/Americas/UAE/SA.
-Responsible for establishing programmatic capability across 29 emerging markets in Europe, Asia, Latin America, Middle East and Africa.
-Responsible for programmatic strategy and execution across a number of offices, which include NYC, LA, Detroit & San Francisco.
-Key contributor in helping to grow programmatic adoption with Media Agency Partners, Global Clients and Technology Partners.
-Assisted in growing the group’s programmatic billings to over $60M in 24 months.
-Key contributor in rolling out products, operation and global best practices.
-Member of the Cadreon Global Leadership team.
-Responsible for providing revenue, projections, and working with agency partners to identify areas of opportunity.
Universal McCannVP, Group Media Director
Oct. 2008 - Apr. 2011San Francisco Bay Area
Universal McCannGroup Communications Director
Jan. 2008 - Feb. 2010San Francisco Bay AreaIPG Mediabrands – Universal McCann, Group Media Director (October 2008- December 2011) -Led account relationship for the Microsoft North America team -Portfolio included US Subsidiary and above-the-line campaigns (16+ clients, 100+ campaigns) -Responsible for account growth, strategy & overall revenue
-Grew account revenue YOY by 55% -Increased media efficiency by 51% through the development of a consolidated media program across all clients/campaigns
-Managed a team of 18+ people -Collaborated with the Global Client Business partners across UM and Microsoft to ensure brand alignment, conducted QBR sessions and alignment with the with creative agency partners
-Developed best in class go-to-market digital practices across the MFST team
PHDAssociate Media Director
Aug. 2005 - May. 2008San Francisco Bay Area-Facilitated and led online & digital media efforts and planning for all of Charles Schwab initiatives (10 in total) -Media, Search, Mobile and Social
-Responsible for developing online strategies that integrate with offline planning
-Managed campaign implementation, performance, analysis and optimization (consist of both brand and DR campaigns)
-Developed an award-winning “Talk to Chuck” campaign, Journal of Financial Advertising's Media Strategy Awards
-Successfully co-launched the first RSS media campaign on WSJ.com (a Dow Jones property)
-Responsible for integrating cross platform opportunities across Broadcast, Print and OOH
-Responsible for collaborating and integrating with the creative agencies on strategy, media & client presentations -$25 M online media spend annually (20% increase from 2006 to 2007)
-Managed clients budgets & flowcharts across all initiatives
-Key client contact for digital (VP of Media, Media Director)
-Reported into SVP of Media and Managing Director
-Developed and built buying, planning and reporting processes for the digital team -Strategic lead in developing digital plans for Banana Republic and Old Navy brands
-Created an innovative celebrity gossip blog campaign for Banana Republic that involved editorial and creative integration with the online display units
-Banana Republic blog campaign highlighted in Business 2.0, September 2007
-Managed team of 9 (2 Media Planners, 2 Media Buyers, 1 Supervisors, 2 Account Assistants)
MommyFitCo Founder
Jan. 2003 - Jan. 2005Ann Arbor MIMOMMYFIT (www.getmommyfit.com), Ann Arbor, MI A full service fitness center and spa catering to pre- and post-natal mothers with Aerobics, Pilates, yoga and personal trainers. Co-Founder/Fitness Instructor (2003-2005)
Co-opened full service fitness center/retail/spa that focuses on mind and body wellness for mothers. Collaborated with Marketing Director in developing brand, logo, website, print ads and all corporate collateral. Managed staff of 9 instructors and responsible for employee payroll & taxes, and instructed fitness classes.
Beyond InteractiveAccount Director
Aug. 1997 - Jun. 2005Ann Arbor, MIWPP GROUP – BEYOND INTERACTIVE (AUGUST 1999- JULY 2005)
Account Director (2002 to 2005) Senior Account Supervisor (2001 to 2002)
Account Supervisor (1999 to 2001) Account Coordinator (1997 to 1999) Successfully created hundreds of online media campaigns for Fortune 500 clients focusing on online media, promotions, permission-based email, mobile marketing, analytics and search, clients included: American Greetings, Rolling Stone.com, Comerica Bank, Reebok, Walden University, Warner Brothers and Sylvan Learning Centers -Launched first satellite office in San Francisco, California in 1998 -Forged key collaborative relationships with the Beyond Interactive and Grey Worldwide management team and company’s CEO, CFO, EVP and SVP
-Maintained clients’ budgets, flowcharts and responsible for client success
-Managed a team of 10+ -Maintained and built strong client relationships -Increased media budget of Sylvan Learning Centers from $250,000 to over $10 million annually through proving consistent increased revenue year over year, and by offering a number of internal services including media, creative, email marketing, data solutions, and more. -Developed and implemented Reebok’s email communications with consumers of RBK, Vector, Classics and Walking
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