InvestorPlaceSr. Director of Customer Acquisition & External Marketing
Sep. 2020 - Jan. 2023Led a high-impact acquisition marketing team, developing data-driven strategies to scale subscriber growth and optimize multi-channel paid media performance. Oversaw audience segmentation, full-funnel media planning, and campaign execution across Google Ads, Facebook, YouTube, programmatic DSPs (DV360, The Trade Desk), and high-volume email marketing. Increased paid subscriber acquisition and retention, optimizing campaigns through audience insights, behavioral segmentation, and predictive modeling using Looker, Tableau, and GA4. Expanded partnership (affiliate) lead volume by 190%, negotiating pricing, product and promotion schedule. Led a multi-million-dollar media buying strategy, balancing spend across search (Google/Bing), social (Meta, LinkedIn, Twitter), native (Taboola, Outbrain), and CTV (Hulu, Roku, Amazon Ads). Built a customer journey framework using first-party data, CRM integrations (Salesforce, HubSpot), improving audience engagement and retention. Developed full-funnel reporting dashboards in Looker, Tableau, and GA4, providing leadership with real-time insights on acquisition performance and media ROI.