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Growth Marketing Strategist | Performance-Driven Media Buyer | SEO & Content Optimization Expert
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Work Background
Level AgencySenior Director of Growth & Client Performance
Sep. 2023• Led cross-functional performance strategy for full-funnel media optimization across various platforms.
• Increased organic traffic by 55% through data-driven SEO and site content optimization.
• Managed multi-million-dollar media buying strategy, reallocating budgets based on performance insights.
InvestorPlaceSr. Director of Customer Acquisition & External Marketing
Sep. 2020 - Jan. 2023Led a high-impact acquisition marketing team, developing data-driven strategies to scale subscriber growth and optimize multi-channel paid media performance. Oversaw audience segmentation, full-funnel media planning, and campaign execution across Google Ads, Facebook, YouTube, programmatic DSPs (DV360, The Trade Desk), and high-volume email marketing. Increased paid subscriber acquisition and retention, optimizing campaigns through audience insights, behavioral segmentation, and predictive modeling using Looker, Tableau, and GA4. Expanded partnership (affiliate) lead volume by 190%, negotiating pricing, product and promotion schedule. Led a multi-million-dollar media buying strategy, balancing spend across search (Google/Bing), social (Meta, LinkedIn, Twitter), native (Taboola, Outbrain), and CTV (Hulu, Roku, Amazon Ads). Built a customer journey framework using first-party data, CRM integrations (Salesforce, HubSpot), improving audience engagement and retention. Developed full-funnel reporting dashboards in Looker, Tableau, and GA4, providing leadership with real-time insights on acquisition performance and media ROI.
TinuitiSenior Director Strategy & Planning
Jan. 2020 - Jul. 2020Led a high-performing team of strategists, developing data-driven media plans and audience segmentation frameworks to optimize multi-channel growth marketing efforts. Oversaw full-funnel media strategy across Google Ads, LinkedIn, Facebook, YouTube, and programmatic platforms (DV360, The Trade Desk). Implemented a persona-driven marketing approach, refining customer segmentation through data enrichment and CRM integrations to drive higher LTV and retention. Expanded audience reach by 50%, integrating YouTube Ads and CTV/OTT placements (Hulu, Roku, Amazon Ads) into cross-channel campaigns. Developed a strategic planning roadmap, standardizing full-funnel attribution models, competitive benchmarking, and market research initiatives to enhance long-term media investment strategies.
TinuitiSenior Director, Integrated Media Strategy
Aug. 2018 - Jan. 2020
The Search AgencySenior Account Director
Apr. 2015 - Aug. 2018Baltimore, Maryland AreaDrove growth for clients by developing digital marketing programs through SEO, PPC, display, paid social, consumer-experience and e-commerce tactics to exceed their business goals - Owned client collaboration, advocating for the program and ensuring tactics remained in alignment with business goals - Led teams of marketing specialists, managing goals, priorities and tactics. - Established goals (Key Performance Indicators) and measure cross-channel marketing success through web analytics and attribution-based platforms. - Tracked and define business impact through profit and margin analysis.
The Search AgencySenior Account Manager
Aug. 2012 - Apr. 2015Baltimore, Maryland AreaResponsible for cross-channel integration and client-facing communication for clients utilizing Paid and Organic Search, Display, Feed & Shopping Management, and landing page optimization services. - Collaborate on and drive digital marketing strategy - Understand role and goal of each channel as part of a holistic marketing strategy - Adjust marketing mix and budget using the SEO, PPC, Display and Shopping channels to meet goals - Own client relationship at all levels of the organization, both at the tactical and C-suite levels
The Search AgencyManager, SEM Media
Jul. 2010 - Aug. 2012Responsible for SEM campaign strategy, bid management and analysis of client's search marketing campaigns, helping to achieve client goals and objectives
TRAVELCLICKOnline Marketing Analyst
Jan. 2010 - Jul. 2010Responsible for analysis and reporting of ongoing SEO and PPC efforts in the hospitality industry.
AOL AdvertisingSearch Program Manager
Oct. 2008 - Dec. 2009Manage client relationships through analysis and strategy for search engine management along with reporting specific to paid search.
Saiontz & Kirk, P.A.Internet Marketing Manager
May. 2007 - Oct. 2008
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