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Work Background
UncoverHead of Product
Jul. 2024
HelloFreshSenior Manager Product Strategy
Jul. 2023 - Jul. 2024Sydney, New South Wales, AustraliaAs a Senior Product Strategy Manager for a physical product, my main responsibilities are:
- Identify customers needs through research and data to guide the strategy for the upcoming quarters
- Create Business Cases with feasibility of each initiative, incremental monetary values and expected outcomes
- Coordination between strategy and execution for the physical box with other teams like culinary, procurement, marketing, production, logistics and customer care
- Own the customer experience and implementing best practices to ensure customer needs and improving the box experience week after week
BookSports™Founder - Product
Jun. 2023Sydney, New South Wales, Australia
GolfmanagerHead of Product - Consultant
Feb. 2023 - Aug. 2023- Conducted an extensive gap analysis to plan a new version of the software based on new technology
- Helped c-suite to implement goals and OKRs across the company
- Implementation and training of new tools to streamline processes between marketing, customer care, product, technology and sales
- Architecture the change from a sales-led company to a product-led
- Scoped and implemented a payment solution to the marketplace
Ruah AromasOwner
Sep. 2022São Paulo, Brazil
PlaytomicLead Product Manager
Apr. 2022 - Feb. 2023Madrid, Community of Madrid, SpainReporting to the CEO, this strategic senior leadership role is responsible for leading a high-performing product track (tribe), helping the creation and execution of the product vision aligned with the company strategy, and fostering the creation of a product-driven organization. The track vision is to offer an end-to-end frictionless experience for everyone in the racket sports community. With 3 direct reports, the teams inside the track are:
- Community: create and foster an ecosystem for players, clubs, brands, and all other parties in the sport
- Player Lifecycle: know the players and offer the best experience, from onboarding to retention
- Subscription: an exclusive and improved sports experience focusing on delivering the best features and content to players to improve their game
CiklumSenior Product Owner @ Lottoland
May. 2021 - Apr. 2022GibraltarAs a Product Owner for the Marketing domain at Lottoland my main responsibilities are: - Create and execute short and midterm roadmap for 2 teams
- Help design the creation & delivery of tools to improve growth, acquisition and retention of users - Integration and improving a series of marketing tools for a variety of Marketing stakeholders (SEO, CRM, Acquisition, retention, etc) to create the best Bonus tools for marketeers and experience for players
- Create processes to improve and oversee enterprise-wide Cookie Consent tool and Google Tag Manager
- Monitor, understand and constantly work towards improving our site speed and performance
- Work together with peers to deliver customer improvements - Abstract results from market research and industry benchmark to create innovative and amazing products
Produteiro na GringaProduct Consultant, Carrer Mentorship and Content Creation
Mar. 2020As a Product and Strategy consultant I help founders and Startups to:
- Structure and streamline processes and methodologies
- Create product-driven culture, product vision and strategy
- Set up product and development teams to success
- Product market fit and focusing on maximizing results
- Product coaching
- Result driven-culture and workshops facilitation
Solera, Inc.Product Owner
Mar. 2020 - May. 2021Sevilla e RegiãoAs a Product Owner at Solera I led 2 teams with more than 15 members. Team 1:
- Responsible for development and maintenance of all Solera's products (10+) for the Portuguese market
- Create roadmap and backlog for the team align with company strategic vision
- Assess gaps through researches with users and improve features
- Data analysis to support decisions and prioritisation pf projects Team 2:
- Assess and lead the migration from legacy to new applications
- Gap analysis on markets to adopt new software
- Development of integrations with several clients
- Strong relationships with commercial peers
- Product demos for clients and stakeholders
- Creation of test plans and A/B testing
B3Product Manager
Jan. 2019 - Dec. 2019São PauloAs a Product Manager, my main responsibilities were to lead a team of Product development and lead a strategic team towards creating strategic business opportunities. As the PM of "Business Strategy - Data Analytics" squad my main activities were: - Lead the team to develop digital products with B3´s data (Brazilian Stock Exchange) helping companies and business partners to take accurate decisions with good timing. - Plan and execute the change of platform on specific databases, improving storage space, computational effort and company's infrastructure. - Establish governance in API and web development and create a guide of excellence. - Deliver of modular products based using different statistics models (developed within the squad),so clients could have a customised product for specific needs. - Write business plans, do market research and benchmarks, draft solutions with clients, present products and solutions on conventions. As a disseminator of Agile culture my main activities were: - Provoke a change of mindset from Waterfall projects to Agile methodology - To show the value and benefits of the new methodology - To help squads on Agile ceremonies and use of frameworks
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