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Work Background
The Dubs AgencyGeneral Manager | Germany
Jan. 2024 - Sep. 2024Berlin, GermanyThe Dubs Agency is an award-winning global digital marketing and media agency built for the finance sector. Our expertise covers digital strategy, content, search, paid media buying and performance marketing for B2B and B2C finance brands. We work with asset and wealth managers, retail and investment banks, brokers and insurers, fintechs and proptechs. Being a financial services specialist, we inherently understand the industry and bring editorial and publishing rigour to deliver engaging content that fits with compliance. Our experience also means marketing teams can work faster as the content is made fit for purpose to achieve measurable results.
Self-employedFreelance Marketing Consultant
Jan. 2023 - Dec. 2023
MeetersChief Marketing Officer
Jun. 2022 - Dec. 2022Verona, Veneto, ItalyBuilding customer acquisition and retention strategies, setting up operational processes, optimising performance tracking solutions, building a data driven culture. Managing a team of six channel managers including a Performance Marketing Manager, a Marketing Operations Manager, a CRM Manager, two Social Media Managers and a PR/Communication Manager.
Sanity GroupHead of Marketing
Jul. 2021 - Dec. 2021Berlin, GermanyManaging a team of five responsible for driving demand generation and client acquisition with multi-million marketing budget across Online Marketing (SEO, SEA, Programmatic Display, Native, Facebook, Instagram, TikTok, Youtube, Affiliate Partnerships, Influencers and CRM), Offline Marketing (TV, OOH/DOOH, Print, Radio, Advertorials, Parcel Inserts) and eCommerce.
MoneyMe LimitedChief Marketing Officer
Jan. 2015 - Jul. 2020Sydney, New South Wales, AustraliaResponsible for leading customer acquisition, retention and brand growth. Taking MoneyMe from start-up in 2014 to ASX listed business (ASX:MME) in 2020. Leading growth marketing, branding, and partnerships in Australia. Areas under management:
- Branding - Offline (OOH, Bus Adv, Radio)
- Performance marketing (SEO, SEA, ASA, UAC, ASO, Paid Social, Native, Display & Programmatic, CRM)
- Brand partnerships
- Conversion funnels and CRO
- Omni channel campaigns strategy, execution and launch
- Go to market campaigns
- Design, UX & UI
- Front end tech
eBay MarketplacesInternet Marketing Manager
Jan. 2014 - Dec. 2014Sydney, New South Wales, AustraliaLeading customer acquisition and retention. Channels under management: Search - Google Adwords, Bing (Australia)
eBay Partner Network (Australia)
Online & OEM Partnerships (Australia & Europe)
Paid Social Media, Facebook (Australia)
E-Web MarketingHead of Paid Search
Feb. 2010 - Dec. 2013Sydney, New South Wales, AustraliaLeading a team of 3 SEM managers ensuring the highest level of thought and strategic insight accross all Paid Search, Comparison Shopping and Affiliate Marketing activity. Generatig new business demonstrating it was commercially sound and delivered 5x growth across Australia. Managing the delivery and implementation of search campaigns meeting clients expectations and business targets. Lead, develop and mentor talent to drive innovation within the industry.
E-Web MarketingSearch Engine Marketing Manager
Feb. 2008 - Jan. 2010Sydney, New South Wales, AustraliaResponsible for key paid search accounts accross Australia, managing the day-to-day paid search marketing operations, making necessary optimisations, exploring new opportunities to grow business and exceed defined KPIs. Extensive use of AdWords and Bing Ads Management of multi-market paid search marketing campaigns Proficient in building and optimising campaigns using Google Adwords and leading sem platforms, Marin Software and Kenshoo Presenting results and / or strategy to senior stakeholders
ibis, ibis Styles, ibis budgetFront Desk Receptionist
Jan. 2004 - Jan. 2006Milan, Lombardy, Italy
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