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Work Background
InDomo, a WPP companyStrategy and Implementation Manager
Jun. 2023Amsterdam, North Holland, Netherlands- Design and implement analytics-driven, consumer-centric marketing strategies for leading brands (Nestlé, Auping, BISSELL & CASA), enhancing customer engagement, online growth, and market share.
- Fully integrate into client teams, coaching and training stakeholders and their teams to collaboratively execute and adopt streamlined ways of working and strategic best practices.
- Successfully embed consumer analytics and AI insights into daily client operations to continuously drive measurable business results.
Legal Innovation for Sustainable Investments (LISI) Co-creator - Strategy, Social Enterprise and Commercial Development
Apr. 2023Amsterdam, North Holland, NetherlandsI work with LISI to apply AI-driven insights and strategic frameworks that foster sustainable investment models and bolster the organization’s social enterprise vision. By blending data analytics, machine learning, and collaborative leadership, I help position LISI as a leading catalyst for positive environmental and social impact. - Leveraged consumer insight frameworks and AI-driven analytics to deliver sustainable, impact-focused growth strategies.
- Coordinated diverse business, financial, and environmental stakeholders to create cohesive strategic investment plans, firmly rooted in customer and market realities.
INCAE Business SchoolSustainable Business & Value Creation Exchange in Costa Rica
Aug. 2022 - Sep. 2022San Jose, Costa Rica• Conducted a research trip to Costa Rica with an MBA team to understand the country's recognized global leadership in promoting social wellbeing and environmental protection as part of its national economic development strategy.
• Collaborated and supported 4 local leaders in agriculture, renewable energy generation, and hospitality to gain insight into the economic and business benefits of sustainable efforts.
• Analysed and discussed national policies and business strategies in the context of major global trends and how a small country reconciles these differences to advance sustainable development goals.
Triodos Investment ManagementImpact Investing Project in the Energy Sector
Jul. 2022 - Aug. 2022Amsterdam Area•Undertook a project with Triodos Investment to develop a net-zero portfolio by 2035 using data-driven analysis of 6 energy generation companies, utilising S&P Sustainability Report, MSCI ratings, Sustainalytic ESG Risk and GRI reporting frameworks to create a tailored impact investment roadmap for the energy sector.
•Formulated a Materiality Benchmarking Matrix and noted that current energy generation companies prioritise employees in addition to climate change and the energy transition.
• Presented an impact investment strategy to the bank, emphasising R&D in new energy sources and energy storage, and engagement with clients to drive maximum impact towards achieving net-zero emissions using industry best practices and sustainability trends.
NikeMember Value Consulting Project with Nike
May. 2022 - Jun. 2022Amsterdam Area• Collaborated with a consulting team from the RSM MBA class to identify how Nike can use Web3 to onboard, engage, maintain & ultimately provide member value to their customer segments.
• Created target personas through research and data analysis across multiple geographic regions as well as conducting interviews with real customers.
• Delivered a Web3 engagement proof of concept for Nike utilizing both offline and online customer touchpoints. The concept is being utilized internally to create value for Nike's members in the virtual space.
Rotterdam School of Management, Erasmus UniversityMBA Student
Jan. 2022 - Mar. 2023Rotterdam, South Holland, NetherlandsEmphasized strategic management, global market expansion, and leadership.
Curmi & Partners Ltd.Digital Strategy & Transformation Lead
Mar. 2021 - Jun. 2023MaltaI led technology adoption, AI integration, and operational efficiencies for a leading wealth management firm. By leveraging advanced analytics, strategic planning, and robust stakeholder collaboration, I laid the foundation for data-driven decision-making and future innovation. - Developed comprehensive marketing, analytics, and technology transformation roadmap, significantly boosting productivity (+35%), client engagement (+40%), and reducing operational costs (-15%).
- Embedded myself across multiple client departments, training, coaching, and empowering internal teams to deliver strategic projects effectively, cultivating improved collaboration and cross-functional execution.
- Guided successful adoption of automated processes, predictive analytics dashboards, cloud-based CRM deployments, and new ways-of-working initiatives, transforming the entire culture and approach to strategic execution.
Onest Data Business Unit Lead
Sep. 2019 - Jul. 2021MaltaFounded and scaled a profitable consultancy providing actionable strategic insights grounded in deep consumer data and market analytics, consistently exceeding 90% client satisfaction.
- Built and trained a high-performing team of 10 consultants, actively coaching them in effective strategy execution aligned to client business outcomes and consumer-focused growth. - Led rapid business growth and successfully guided team and company through a strategic joint venture exit with PwC.
Betsson GroupCRM Solutions Developer
Jul. 2018 - Sep. 2019Malta• Created and maintained an automated SMS sending system node that enabled the marketing department to send out automated SMS in user journeys using custom built APIs.
• Collaborated with other business analysts and brand owners to implement automated Salesforce CRM customer interaction data collection on 12 new attributes.
• Designed and implemented multiple Salesforce User Journeys for our LATAM, DACH and BENALUX pulling market data using tailored APIs which increased customer engagement by 22%.
• Developed and maintained a 3-year platform roadmap and future direction for Salesforce CRM across the various brands of the company.
• Gained proficient experience of Salesforce CRM development and corporate standard development processes and procedures.
• Gained experience in Java, Apex, Power Query and DAX, JavaScript, SQL, Object-Oriented and API development and integration.
Ricston LtdTrainee Software Engineer
Dec. 2015 - Jun. 2018Malta• Underwent Mulesoft training for Anypoint essentials, API-Led connectivity, API development and Anypoint Connector Development & Management.
• Gained an overview of Big Data aspects, familiarised me with various Apache frameworks, mainly Apache Hadoop, Maven and Kafka.
• Learned how to correctly use version control tools like Github and Gitblit.
• Worked with APIs from The Guardian, Twitter and Youtube to collect new listings/tweets/videos respectively.
• Developed an API to handle the input from various feeders to post data into an Index in Elasticsearch.
• Developed an Anypoint Connector for The Guardian.
• Gained a deep understanding of Elastic's products, namely ElasticSearch, Kibana & Logstash throughout the development process.
• Assisted in creating presentations and software demos.
• Worked with the Agile methodology using JIRA and Trello.
• Handled the Deployment of applications on Jenkins.
• Set up and maintained AWS Servers.
• Installed and set up Jenkins pipe lines on AWS Servers
• Involved in the set up and maintaining of Docker for our AWS Servers.
• System Administration work on Confluence and Jira.
• Highly Involved in building an anomaly detection connector for the Anypoint Platform. This involved mostly Java programming and using R in Java for the mathematics and computation side of the connector
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