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Work Background
MosaicoFounder | Head of Product
Dec. 2024Wellington, New ZealandCurrently leading the business strategy and product development for Mosaico. Responsibilities include managing the business, directing product strategy, overseeing go-to-market initiatives, positioning the brand, exploring investment and scalability opportunities, and managing development timeframes and milestones. Additionally, I contribute hands-on to design and front-end coding for both the product's app and website.
Jemini HR & PayrollProduct Design Manager & Shareholder
Jan. 2014 - Sep. 2024Wellington Region, New ZealandLed the design journey for Jemini from its inception to successful launch, scaling the product to meet evolving customer demands. Played a pivotal role in aligning design strategy with business objectives while managing the product team. Over time, became a senior team member and a shareholder, contributing directly to the business direction and vision.
PikselinCreative Director
Jul. 2012 - Jan. 2014Wellington & Wairarapa, New ZealandDirected all studio design work, leading successful projects in web and mobile design.Ensured alignment with client business goals, delivering high-quality solutions across a variety of digital platforms.
M&C SaatchiSenior Designer
Jul. 2011 - Jul. 2012Wellington, New ZealandLed design for complex projects with global brands like Qantas, delivering high-impact campaigns.
SpringloadSenior Designer
Sep. 2010 - Jun. 2011Led design for major clients including KiwiBank and Wellington Airport, working with cross-functional teams to deliver innovative solutions that met both business and user needs.
BlackDrop • Interactive DesignOwner
Sep. 2006 - Jul. 2010Founded and led Blackdrop, offering creative services to US and UK agencies, including Razorfish, Domain Studios and Unibet. Managed design and business development, successfully acquiring clients and delivering quality design solutions. Built and trained a multi disciplinary team, establishing Blackdrop as a trusted boutique studio with a reliable client base.
IsobarLead Designer
Jun. 2005 - Sep. 2006Started as a contractor and quickly advanced to lead designer, leading some of the biggest and most profitable projects at Isobar Brazil. Led design and worked on winning pitches for new clients.
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