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Work Background
Secrets of a ChampionCo-Founder
Jan. 2024North Carolina, United StatesThis project assembled a knowledge base of UNC Women's Soccer Coach Anson Dorrance's career content, including his three books, The Man Watching, Training Soccer Champions, and The Vision of a Champion, along with his videos, podcasts, and papers to create an incredibly valuable source of soccer training, tactics, strategies, values, and sports psychology. With AI we enable a live conversation with an Anson clone to access this treasure of soccer knowledge that includes training the USWNT and a world cup win, 22 National Chamionships, 19 NCAA Players of the Year, and more. https://www.the-champions-way.com/
Malama EnergyConsultant
Jun. 2023 - Oct. 2023Los Angeles, California, United States and Tulum, MexicoMālama seeks to fight climate change by converting methane into an abundant source of low-cost, clean energy powering data centers and micro-grids. Mālama is deploying and will operate a geographically distributed network of low cost, carbon neutral data centers with proprietary technology creating the Malama Cloud.
Santa Cruz Finest and Cruz HempCo-Founder
Jan. 2019 - Dec. 2021Santa Cruz, CAAll of our products are fully tested, safe, clean, and full of good stuff. We like to see ourselves as an “Honest Hemp Company” which sells natural, high quality, and trusted plant based topical products infused with CBD to improve your quality of life. We’re very proud of the praise we receive for our essential oil blends and topical lotions. If you haven’t tried our products we suggest you start with our Mint/Eucalyptus roll-on. Many of our customers swear by it.
Mobile Scheduling and Billing ServiceCofounder and CEO
Oct. 2014 - Dec. 2015Southern CaliforniaWe are solving problems that provide significant advantages for independent professionals.
Telecomm CompanyStrategic Advisor -- API Enablement for Telephony
Jun. 2014 - Sep. 2015United StatesProvided strategic consulting to a public telco analyzed technical options, determined necessary engineering resources, suggested acquisition targets and designed the system architecture. Deliverables included business plans, financial models, acquisition targets and BOD deck. Internet Telephony analysis included Twilio, Plivo, Nexmo, Bandwidth, Tropo, Freeswitch, SMS, MMS, VoIP, IOT, and API build vs. buy.
ConsultingStrategic Business Consultant
Mar. 2014 - Jun. 2023Greater Los Angeles AreaProviding strategic leadership for Internet, technology or startup related projects. Recent projects included a developer API for telephony services; strategic consulting for a social media amplification company; Luxury goods brokerage; Online retail specialty gifts; Business development of an Integrated Media Planning SaaS product for major studios; an online mentor program; online higher education startup; mobile CRM for salesforce.com app; retail services marketing and scheduling marketplace for fitness professionals
Hälsa HouseFounder/CEO
Nov. 2013 - Mar. 2014South Pasadena, caConsumer products start-up company marketing proprietary topical probiotics and enzyme products through direct response transactional marketing. Tested consumer packaged goods product feasibility. Market testing failed to prove a viable market fit. Performed market analysis, A/B testing, strategic planning, financial planning, naming, packaging design, website design, and product testing. Although the products were highly effective, the price points, manufacturer limitations, government restrictions, and consumer inconveniences limited the potential market size and revenue possibilities.
HipGeoCo-Founder and Chief Product Guy
Aug. 2010 - Oct. 2013Fullerton, caSuccessfully created and launched a mobile product platform with great technology and an open API. Forbes called it "the next generation of location and sharing and blogging all in one and it’s so easy to use, you might think something is wrong with it." TechCrunch called it "a travel diary for the modern Web." Drove strategic direction and product development for mobile travel recording and sharing app. Secured significant seed funding, launched multiple versions of location aware mobile apps that provide a mobile publishing suite to record and share travels, vacations, and trips. Established strategic partnerships with Rough Guides and the Sabre Travel Network.
iChange.comFounder, CEO, Board Member iChange.com
Jan. 2007 - Feb. 2009Pasadena, caFounded, launched, and managed a wellness platform built on the premise that "it's easy to know what to do, but it's difficult to do it." iChange matches coaches with clients. Successfully sold iChange to Herbalife.
Antioch University Los AngelesGraduate Student
Jan. 2004 - Jan. 2006Greater Los Angeles AreaCompleted all coursework for Masters of Psychology. Specific areas of interest included sports psychology, evolutionary psychology and neuroscience.
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