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Work Background
Jamie Cobb, Creative Brand ConsultingCreative Brand Consultant
Apr. 2025
Addison WhitneySVP Creative Director
Apr. 2019 - Apr. 2025Charlotte, North Carolina, United StatesChampioned brand development, visual design, and content management for a variety of B2B and B2C clients within Addison Whitney, a global brand design agency, executing complex project lifecycles from concept to launch. •Directed integrated visual, verbal, and strategic teams to deliver award-winning global brand platforms across biopharma, manufacturing, and medical device sectors.
•Partnered with clients including GE Healthcare, Honeywell, Panasonic, and Medtronic to architect brand messaging and campaign systems aligned with business and scientific objectives.
•Led global brand and activation strategies, driving messaging across international markets and stakeholder touchpoints.
•Launched Embecta’s global brand campaign “We’re All In” for World Diabetes Day across 23 countries, resulting in 2.5M paid impressions, 57K organic views, and a 2M reach across social media, including a NASDAQ bell sponsorship. •Spearheaded an anthem video and multi-platform asset suite that localized diabetes care messaging across global landing pages, toolkits, and virtual communities.
•Led creative reorganization and introduced the Brand Precept framework, growing full-service branding from 15% to over 60% of total revenue and driving $4.5M in new strategic business.
•Leveraged behavioral science to tailor engagement strategies for a patient-centric app’s adoption and HCP education.
Addison WhitneyVP Creative Director
Apr. 2019 - Nov. 2022Charlotte, North Carolina AreaLead the visual, verbal and strategic teams to deliver global brand solutions for biopharma, medical device and certain consumer industries.
BrandismOwner, Creative Brand Strategist
May. 2016 - Nov. 2022Apex, North CarolinaFounded and led a boutique branding agency, Brandism, delivering global rebranding initiatives for clients including DCRI, IQVIA, and UCB Pharma, aligning messaging and brand strategy across markets.
•United strategists, designers, and storytellers to deliver purpose-driven, patient-centric brand experiences for global BioPharma clients, including IQVIA, DCRI, Asuragen, and UCB Pharma across the US and EMEA regions.
•Fueled a storytelling-first approach that connected brand purpose to clinical, caregiver, and patient audiences, launching campaigns like DCRI’s "Institute of Next," with messaging adopted across key platforms, including the 2017 Annual Report.
•Served as a vision-holder for major initiatives – such as the redesign of UCB Pharma’s patient support ecosystem, consolidating 8–10 brands, reactivating a nurse call center, and driving cross-division alignment through workshops.
Epic Brand GroupPartner, Creative Brand Strategist
Mar. 2013 - May. 2016Morrisville, NCEpic is the new value proposition in BioPharma communications. A solutions agency that helps BioPharma companies discover more meaningful stories for brands. We specialize in brand positioning, campaign development, launch planning, and communications plan development and implementation. Our framework of experienced writers, designers and digital strategists are award-winning, respected pros. We're problem-solvers who understand the challenges and insights to go beyond the expected. Most of us have run agencies, managed strategic firms, led research initiatives, and navigated the creative process to create sustainable impact for the brands we serve.
Adjunct BrandPrincipal, Creative Brand Strategist
Aug. 2012 - Mar. 2013Cary, NCAdjunct Brand develops communication strategies and dynamic brand experiences for Biopharmaceutical and Med-tech companies, using collaborative techniques and value-driven methodologies.
University of North Carolina @ Chapel HillAdjunct Professor, Concepts of Marketing
Aug. 2012 - Jan. 2013Chapel Hill, NCReturning to my Alma Mater to teach Concepts of Marketing in the UNC School of Journalism.
Critical Thinking CompanyVP, Creative Brand Strategy
Jun. 2012 - Aug. 2012Cary, NC
Independent ConsultingHealthcare & Pharmaceutical Creative Director
Apr. 2012 - Jun. 2012Independent consulting for copywriting, strategic workshops, and development of brand communication strategies.
UNC School of Media and JournalismAdjunct Professor
Aug. 2008 - Nov. 2019Chapel Hill, NCInstructor of Advertising Copy and Communication. Application of findings from social science research; social responsibility of the copywriter and advertiser; preparation of advertisements for the mass media; research in copy testing.
MicroMass CommunicationsPartner, Chief Creative Officer
Feb. 2007 - Apr. 2012MicroMass CommunicationsRecruited to manage a 20-person multidisciplinary creative team at MicroMass Communications, a full-service healthcare advertising agency. Drove high-performance collaboration across strategy, copy, design, and digital storytelling while expanding the agency’s reach into global pharma marketing through the WPI network.
•Transformed a traditional relationship marketing agency into an integrated brand design firm, pioneering the “Conversation Brief” as a behavioral science-driven engagement model and embedding strategic planning at the core.
•Led the launch of iPlan, a behavior change program supporting Edarbi’s market entry, and developed a multichannel campaign ecosystem including direct mail, starter kits, web platforms, and custom photo and video content.
GSW WorldwideSVP, Director of Global Integration
Oct. 1997 - Apr. 2007Columbus, Ohio, United States10-year tenure driving global creative operations, brand storytelling, and cross-market integration for top pharmaceutical clients including Eli Lilly, Merck, and Astellas.
•Directed creative operations and brand platform development across a 13-country agency network, standardizing creative rituals and delivering seamless multinational execution.
•Introduced Brand Storytelling to Eli Lilly with the global relaunch of Gemzar, leading the award-winning “Ready to Lead” campaign that sustained global relevance for six years in 60 countries.
•Centralized asset production to achieve over $600K in cost savings while building creative teams across five therapeutic areas to foster global alignment and operational agility.
GSW WorldwideDirector of Global Integration, SVP
Feb. 1997 - Apr. 2007The final stop of my 10-year position with GSW was working directly with GSW network partners to create an international operation for clients including Eli Lilly, Merck, and Astellas. I was charged with building the seamless integration of creative rituals (concept development and regional implementation) and international operations throughout a 13-country agency network. My responsibilities included onsite training and review of workflow, creative portfolio discussion, and workshop faciltation between international agencies and local clients to create a baseline for expectations and measurements.
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