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Work Background
FreelanceFreelance Graphic Designer
Jun. 2023Specialized in creating visual identities for businesses and organizations. Work to create a unique and consistent brand image that reflects the values, personality, and goals of the company. Helping businesses establish a strong and recognizable visual identity.
eyewaSenior Graphic Designer
May. 2022 - Apr. 2023Dubai, United Arab EmiratesBrand Campaigns & Key Visuals
// Generated ideas and built narratives in collaboration with the content team for monthly calendars and campaigns.
// Conceptualized the aesthetic and expression for brand campaigns, delivering cohesive visuals across online and offline platforms for key visuals and branding collaterals. Creative Production
// Directed and designed the Layala Look Book in collaboration with the production team, managing creative direction and production.
// Partnered with the content copywriters to craft campaign catalogues, slogans, and tone of voice. Packaging Design
// Designed and managed packaging for in-house products, including the cleaning kit and sample packaging.
// Contributed to the rebranding of in-house brands, strengthening brand identity and market presence. Retail & Visual Merchandising
// Collaborated with the in-house Visual Merchandiser to develop impactful in-store visual collaterals.
Designed retail catalogues for Layala contact lenses, working closely with 3D designers to create display units of various sizes.
// Led the design and production of Layala kiosks, catalogues, brochures, and packaging, ensuring high-quality results aligned with brand standards.
Kashkoolgame Co-Founder | Creative Director
Jan. 2022Kashkool started as a card game featuring 200 cards that capture Palestinian words, phrases, people, food, artists, and much more. Our mission is to preserve and share the rich stories and traditions of Palestine through our products, from the game to our merchandise. By blending nostalgia with education, we make Palestinian culture accessible to everyone in a fun and meaningful way.
Sunset Hospitality GroupSenior Brand Designer
Jul. 2021 - May. 2022Dubai, United Arab EmiratesSuspended 200 metres in the air, AURA is the world’s highest 360° infinity pool offering incredible views of the iconic Dubai skyline, Palm Jumeirah and the glistening horizon of the Arabian Gulf. AURA is a one-of-a-kind experience triggering all the senses, and a truly unmissable spot to capture the essence Dubai at new heights. // Branding direction of (AURA skypool & luounge), Attiko, Folie and Drift // Create social media campaigns // Create Key Visuals for street sdvertisement banners in key locations in Dubai // branding attiko lounge located in Bodrum and Dubai
Azadea GroupGraphic Designer
May. 2019 - Jul. 2021Graphic Designer in the Regional F&B Marketing Team
Abjad DesignEditorial Graphic Designer
Apr. 2019 - May. 2019Dubai, United Arab EmiratesA research based project in collaboration with Abjad, working on creative layout and book cover design.
Re:Urban Studio Creative Specialist
Oct. 2018 - Jan. 2019Dubai, United Arab Emirates
EmaarGraphic Design Intern
Sep. 2018 - Oct. 2018Dubai, United Arab Emirates
Alsayegh MediaGraphic Design Intern
Jun. 2017 - Jul. 2017
The Palestinian MuseumGraphic Designer
Jan. 2017 - Dec. 2017Palestine
American University of SharjahGraphic Designer | Office of Advancement and Alumni Affairs
Jan. 2016 - Dec. 2018United Arab Emirates, Sharjah
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